AIPIP: Why Marketing to PI Attorneys Hasn’t Worked for You

05/03/23 | by Liliana Cervantes | Practice Management

Is your chiropractic practice struggling to get more referrals from personal injury attorneys? Dr. Scott from the American Institute of Personal Injury Physicians (AIPIP), is back. This time he is here to review three of the most common marketing mistakes he sees that chiropractors make for attracting referrals from PI attorneys. Watch this quick video to learn more.

The American Institute of Personal Injury Physicians (AIPIP) is a leader in helping providers of all specialties improve the PI aspect of their practices. They offer a variety of live seminars, webinars, products, and several levels of personalized coaching programs including our proprietary Personal Injury Success Blueprint program.

Video Transcript

Are you tired of struggling to attract personal injury (PI) attorney referrals to your practice? Do you want to take your practice to the next level and unlock its full potential? If so keep watching.

Attracting referrals from PI attorneys is a challenge for many providers. But with the right strategies and systems, you can secure additional PI patients every month and then use that to double or triple your results with attorneys you want to work with.

Here are three of the biggest PI attorney marketing mistakes I see providers make all the time.

No Strategy

First, figure out what you want – patient quality or quantity. It’s an important question, for most, the answer is just give me more. Think about the type of attorney you really want to work with.
Lack of Consistency

Some chiropractors believe if they had one meeting with an attorney and it seemed to go well that might be enough. But instead, nothing ever happened. Does that sound familiar? Well, what was your next step in the follow-up process? After all, out of sight, out of mind.
Didn’t Differentiate Yourself

Or what Dr. Scott calls – be a better benefit. When you meet with any attorney they’re determining if you are worthy of one of their cases. If you didn’t get any referrals or it’s one and done then you know the answer. If you want to overcome these mistakes then stay tuned for upcoming videos.

The next video will be 5 Simple Steps To Triple Your PI Attorney Referrals. Thanks for watching!

Author: Liliana Cervantes

Liliana Cervantes is iMatrix’s resident content specialist who works on all our online blog resources. She provides the iMatrix website with high-quality content to provide our readers with plenty of information to educate and inspire them with their digital marketing efforts. Liliana writes about tips and trends for readers to try on social media, their website, and their own blog content.