Search engine optimization is something that is constantly evolving and keeping everyone on their toes as we all try to keep up. The fundamentals of SEO will essentially remain the same, like the objective of increasing your ranking, but other aspects of optimization are ever changing.
We’re well into the new year and more SEO trends have already emerged and have proven to be extremely useful in increasing website traffic. In order to maintain relevance in an environment that’s constantly transforming, it’s important to stay updated on current trends.
SEO is imperative to your marketing strategy and we’re here to explore the top three trends this year and how to incorporate them into your plans to increase your business’s web traffic and visibility.
Thought Provoking, Quality Content
We’re sure you’re not surprised that content made the list. Content always has and will continue to be in the top spot because creating quality content is essential for your practice.
When you produce content that is relevant and beneficial to users, they return to your site and that increases traffic. This boost in traffic signals to Google that your site is valuable, thus increasing your ranking on search engine results pages. It also shows that you’re knowledgeable and a trustworthy source for whatever information they’re looking for.
Targeted content that speaks to your industry will help educate visitors on what your business has to offer, such as your services and superior knowledge. Competition for the production of high-quality is steadily increasing in 2019.
If your content is uninformative or irrelevant to site visitors, they’ll go to another source to find what they’re looking for. But being content driven will surely help to reach all your SEO goals and increase your visibility.
Voice search has been on the rise for years now because of innovations such as Google Home or Siri and it’s expected to become even more popular in the coming years.