4 Content Tips to Boost Engagement

How important is the content you present to your audience? It matters – a lot. Every day, there are thousands of companies releasing content to the masses. How do you filter through that content and remain competitive to gain the attention of your consumers? Think engagement and how you would want content presented to you. Knowing the types of content to invest in is key.
Here are four quick tips:

Do you want more page views? Engage your audience! Social media is one of the best ways to showcase interactive content and keep your audience coming back for more. Think infographics, quizzes, polls, and anything that is colorful and gets them to click or stay on the page.

People love it when a company engages them in real time. Live streaming video lets you know what your audiences are thinking in real time. Video content is the way to go. You infuse personality and a human touch when live streaming, which is a cost-efficient resource that has gains beyond the camera.

Who doesn’t like a great meme? You can create whatever you want and target specific demographics that make people laugh. People spend a large amount of time on social media every day, searching for something that can help them throughout the day. Using memes puts your brand in the forefront, keeping the audience engaged and interested in what else you have to offer.

Everyone loves to stay motivated. All throughout the day, a good pick me up or a quick push in the right direction through a motivational quote can make the difference. There are social media pages and other mechanisms that give people inspiration. This is a good way to make your brand stand out from others. Using beautiful and relevant imagery when posting these quotes can increase engagement. Want to really see how your posts are doing? Create a hashtag and follow along.

These are just four quick ways to engage your audience and boost engagement. Grabbing the attention of an audience in today’s social environment can be a challenge. When done the right way, you’ll have more followers than you can imagine. Consider this – although long form content has a place, many people don’t have time. Everyone is always on the go, and their mobile phones are always connected. Using social engagement techniques is quick, easy and gives you leverage for interaction any time of the day from any location.
Creating a social content calendar to address these tips will keep you on schedule and provide around-the-clock experiences for your audience. Good luck!PGNlbnRlcj48ZGl2IGRhdGEtaWQ9Ijk4ZGQ2MWYzOGQiIGNsYXNzPSJsaXZlY2hhdF9idXR0b24iIG9uY2xpY2s9InBhcmVudC5MQ19BUEkub3Blbl9jaGF0X3dpbmRvdyh7c291cmNlOidtaW5pbWl6ZWQnfSk7IHJldHVybiBmYWxzZSI+PGEgaHJlZj0iIyI+PGltZyBzcmM9Imh0dHBzOi8vaW1hdHJpeC5jb20vd3AtY29udGVudC91cGxvYWRzLzIwMTgvMDUvbGl2ZS1jaGF0LWJsb2ctMS5qcGciIGFsdD0iaU1hdHJpeCBMaXZlQ2hhdCIgd2lkdGg9IjgwMHB4IiBoZWlnaHQ9IjIyNXB4IiBib3JkZXI9IjAiPjwvYT48L2Rpdj48L2NlbnRlcj4=