5 Great Examples of Valuable Chiropractic Marketing Materials

How do you share your knowledge in chiropractic care? Through creating great marketing collateral! The collaterals you use help you share content with current and potential patients. Your chiropractic practice’s marketing materials can help you effectively reach your target audience and grow your business further.

Marketing materials are vital for content marketing. If you want to position your chiropractic practice as a leader in the industry, you need to develop high-quality materials from which patients can learn a lot from. These collaterals help build your credibility and forge stronger client relationships.

Given the impact of these materials on your chiropractic marketing efforts, you should ensure everything you produce reflects your professionalism and extensive knowledge. So how do you do this properly? We’re here to help you get inspired by the content you can share with your clients by showing you examples of excellent chiro materials.

Why are Chiropractic Materials Important to your Patients?

An educated patient is an excellent patient because they can use the knowledge you equip them with to have the best possible care at your practice or at their home. When you empower your patients with proper guidance, you make your job so much easier. Informed patients understand the impact of good habits on their overall progress. Plus, there are fewer possible complications for you to worry about in the future.

Here’s the thing: plenty of information is available online, and your patients can access these resources for free. The problem is that some of this information can be false, which makes it difficult for some patients to know precisely what to do in certain situations regarding chiro care. Unfortunately, some people might get swayed by what they read online, causing them to panic unnecessarily.

As chiropractors, your job is to educate them with the correct information based on science and research. You need to send the record straight, so your patients can make educated decisions for their overall health.

When you share your knowledge with patients, you empower them with the information they need to address their issues adequately. More importantly, you position your practice as a trustworthy source for credible health materials. Sharing information helps build trust not only among your current clients but also among potential patients who learn about you through other people’s experiences.

Given how powerful your marketing materials can be, what kind of collateral should you consider making? Here are some examples you should look into:

1. Infographics

Infographics are graphic representations of data, knowledge, or visuals intended to clearly and quickly show information. While you can explain concepts and data figures in paragraph format, infographics allow you to present everything in a simple snapshot.

Infographics are an excellent resource for clients because the human brain processes visual information more easily than text. Nowadays, it can be challenging to get people’s attention, especially in the age of social media. With infographics, you summarize the essential details in a single graphic, so it’s easier for people to digest the information you’re sharing.

Infographics are linkable, which means you can hyperlink them to any page on your website that you want clients to be directed to. If you want to promote and educate about a new service, this content allows you to share vital information conveniently. You can even lead people to a specific landing page on your website so that they can learn more about a specific offer.

Additionally, infographics are shareable. You can send this content to clients via email newsletters, on Facebook, or on your website. You don’t even have to limit yourself to digital marketing materials. You can print these infographics and distribute them to your office guests or hang them on your walls.

The key to making a compelling infographic is to keep it simple. While your goal is to inform patients about your services or provide expert advice, you shouldn’t overwhelm them with information. When you create an infographic, you should think about your target audience. From there, you define your goals and develop a creative visual that shows everything clearly.

When developing infographics, don’t forget to include your brand logo and contact information. It would help if you made it easy for people to schedule appointments. As you divulge essential data, you should clarify that the information is from your chiropractic practice. This helps more potential patients associate your clinic with expert chiropractic care. This way, you promote your brand and educate people simultaneously.

After all, this marketing material aims to fortify your company branding. Thus, it would help if you clarified that the information comes from your practice specifically.

2. Video

Video is the future of digital marketing, and if you don’t make excellent quality videos to boost brand awareness, you miss out on plenty of tremendous opportunities. Video content is beneficial to help you rank higher on search engines like Google. Plus, video is a highly effective way to boost your position quickly, as it increases your site’s traffic. Creating original videos can help improve your SEO efforts.

Currently, leading people to your chiropractic practice website is not enough. It helps if you keep them there longer to turn a visitor into a future patient. Video content keeps visitors on your website longer, leading visitors to explore more of your chiro website. Video content can entice more people to learn about your programs and show you’re a trusted expert at what you do.

What’s great about video content is that you can repurpose it for your various digital marketing platforms. You can share them with your patients via email or post them on social media platforms. You can also play them on a loop in your waiting area for educational entertainment or embed them on your website to get people’s attention. Video marketing is an excellent investment you won’t regret making.

Moreover, you’re likely to get more shares (higher engagement) on a video on social platforms. This can increase your followers and more potential patients interested in your chiro clinic. When developing videos, you should be mindful of your platform. If you’re posting videos on YouTube, you have the freedom to post lengthy videos.

What type of videos should you produce? You can post success stories of specific patients or treatments on the table with your patients’ permission. You may also share practical tips on pain management or overall wellness that many people can benefit from. You can even show a day in the life of a chiropractor to showcase your office and staff.

3. Blogs

Another effective way to drive people to your chiropractic practice website is by creating a blog page. Blogs are excellent for chiropractic marketing because they help attract more traffic to your website from potential patients. Plus, you have the opportunity to share your knowledge with more people extensively.

Blogging offers long-term results, such as improving your search engine optimization because you add new and valuable content to your site. Blogs can only help your chiropractic marketing if you maintain it well and provide further information for your market.

You establish authority as an industry leader this way. Other websites are also more likely to reference your blog posts in their content (backlinks) because you are a reliable source. Sharing is caring, and you never know who might end up reading your articles.

The key to making your blog page an excellent marketing tool is using the right keywords. If you’re focusing on new services or packages, you should use related keywords, so more people will find your blog when researching this topic online.

What should you talk about? Ask your staff members and patients about common concerns, and determine the services you can offer to help alleviate their problems. You can provide tips for people to improve their posture at home or advice on proper pain management.

You should still write blog articles even if you’re not offering something new. Every piece is an opportunity to reach future patients. You should write about various topics you’re an expert in and share your expertise with more people.

Imagine that a patient is inside your clinic, and you want to educate them about proper healthcare. You should write that information down and share it with a broader audience. At the end of each article, you should have a call to action or appointment request to lead more people to visit your practice.

It would help if you didn’t forget to promote this content as you write extensive articles. You can post them on your Facebook or LinkedIn or share the link via email. You shouldn’t be afraid to share your posts because you never know who might end up reading them. After all, your goal is to get more appointments from these articles, so advertising them is essential.

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4. Newsletters

By now, your chiropractic practice has probably gathered many email addresses through your many years in practice. Given your extensive patient list, you should consider creating an email newsletter to build strong relationships with current patients and entice new ones.

Sending regular email updates to keep your chiropractic practice top of mind regarding pain management. You also have the opportunity to provide educational resources about staying healthy. You must keep in touch with your patients because it fosters brand loyalty. When you take time to provide them with valuable tips and interesting information, they will view you as a healthcare provider they can trust.

Newsletters are easily customizable to increase engagement with your email subscribers. You can create a newsletter to follow up on patients or inform more patients about your latest services. You can even send a newsletter to people on their birthday month and send them exclusive discounts to entice them to visit your practice.

Aside from using your patient database, you can encourage more people to subscribe to your newsletter through your website and social media pages. You can even get referrals from other patients. The bigger your database, the more opportunities you have to reach future clients.

When writing newsletters, you should use a professional send name. Using your company email is best because it shows your legitimacy. It would help if you also had an attention-grabbing headline that gives people a preview of what to expect from the message.

You should ensure that your email newsletter is easy to understand because you want to provide value with every message. People have short attention spans, so you should count every second.

While your email copy is critical, you should also consider adding cool graphics or videos related to the topic discussed in the email body. This content makes your messages more engaging and entertaining. Most people receive tons of emails every day. You should make yours stand out.

Aside from this, you should ensure all email elements are compatible with mobile devices. Many people check emails on their smartphones. If your graphics take too long to load or have scrolling text, you might turn people. Worst, your message might end up in their junk mail.

Lastly, don’t forget to add a call-to-action in your email body. What’s the point of sharing so much information if you’re not helping grow your business? Your goal is for the email reader to become your future patient, so you should encourage them to book an appointment or learn more about your practice.

5. Podcasts

There’s probably a podcast for whatever your interests are, including chiropractic care! Podcasts are extremely easy to consume as you can listen to them in the car, while exercising, at home, and anywhere you want. From casual listeners who want to care for themselves better to chiropractic students who wish to further their studies, you can reach a broad audience by sharing recordings of yourself with the world.

They are a way to communicate information on a more personal level. You, the chiropractic expert, are speaking to your listeners versus them reading or viewing the content. A podcast allows you to explain specific concepts in detail and shows people that you are an expert at what you do.

While you can start a podcast with your smartphone, you should consider investing in special equipment so your episodes will be of excellent quality. The podcast you produce reflects your chiropractic practice, so you should exude professionalism at every step.

What should you talk about in your podcast? You can discuss hot topics or the latest innovations in the industry with other colleagues. If you want to appeal to the general public, you can provide practical tips on pain management or proper posture that people can follow at home. You can even share patient success stories with your client’s permission.

While blogs allow you to write your thoughts, podcasts will enable you to discuss topics freely. You can create a podcast that’s targeted to other professionals in the industry or the general public. Think about your target audience, and customize your topics accordingly. With the many innovations in the chiropractic industry, your podcast could be the perfect avenue to market your company as a leader in healthcare.

Let ChiroMatrix Help You With Your Chiropractic Marketing Materials

Content creation is a necessary part of any marketing strategy, but creating new and exciting materials takes time and effort. But we can help you attract with this.

From blogs to video marketing, we at iMatrix can help you create excellent quality content to give your chiropractic practice a boost. Book a consultation with one of our chiropractic marketing experts or call.

Author: Juan Mejia

Juan Mejia is an experienced content creator with more than a decade of multimedia storytelling experience. He’s worked as a journalist, content writer and video editor in the technology, healthcare and digital marketing industries. Juan writes ebooks, whitepapers, infographics and other multimedia content for iMatrix, providing expert knowledge in digital content marketing.

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