In the world of online video, there are a lot of great videos, but there are a lot more terrible videos. Businesses often make a few common mistakes that turn...
Gathering video testimonials from clients can seem like a daunting task, but it shouldn’t be. Video testimonials can do wonders for boosting the credibility of your services or products. When...
By:Rachel Cunningham It’s a fact, people want to watch online video. Online video improves website conversions, communicates more information in a limited amount of time, and is what people are...
Did you know that Google+ has over 540 million active users? (MediaBistro, Dec 2013) That makes it the second largest social network behind Facebook and its gaining ground quickly. In...
The A/B Testing Fairy Tale & Finding Your Landing Page Optimization Unicorn There is a lot of information regarding Landing Page Optimization and methods/actions you can take to increase conversions...
Due to the nature of online paid advertising, it is essential to closely monitor the performance of your PPC ad and adjust your ad as necessary. Tracking the performance of...
If you use AdWords to promote your business on Google, you know that AdWords is constantly improving its program by enhancing and adding new features. Some of the key changes...
By:Dustin Smith Previously, we discussed what Ad Extensions in Google AdWords are, along with a brief overview of each one. When choosing an extension for your pay-per-click ad campaign, there...
You need to advertise on the internet to reach people in your local community. Doesn’t that sound weird? Although it sounds counter-intuitive, it is 100% true. Consumers don’t pick up...
There has been plenty of talk about Google AdWords and Google AdWords Express. If you are marketing online, you have more than likely already used this service or have been...
