Victor Silva, Author at iMatrix

Make the Most out of Your Social Posts with this Cheat Sheet

Victor Silva — Mon, 26 Mar 2018 14:30:13 +0000

In the digital age, a variety of social media platforms enable businesses to share content, interact with clients, and cultivate new customers on user-friendly websites. While we tend to group these platforms together, each site offers a unique way to produce meaningful content and engage a specific audience. To yield the best results from your business’s social page, it’s important to learn how to use each site to connect with current and potential patients.
If you’ve ever found yourself wondering, “what kind of post would work best on Facebook?” or, “who uses Twitter the most?”, then this cheat sheet is for you! We have broken down essential knowledge about some of the most popular social media sites and organized it in one convenient place. Download The Small Business Social Media Cheat Sheet to learn how to tailor your content to each social media platform to maximize your organic marketing efforts.

The post Make the Most out of Your Social Posts with this Cheat Sheet appeared first on iMatrix.

3 Methods to Lower Your Unsubscribe Rate

Victor Silva — Thu, 22 Mar 2018 21:26:00 +0000

As 2018 marches on, email continues to be one of the most popular marketing channels, and for good reason. On average, for every $1 spent, email marketing can generate $38 in ROI. This strategy also boasts one of the highest conversions rates, making it a desirable medium for businesses to boost growth.
However, with great reward comes great responsibility. The CAN-SPAM Act, passed in 2003, places restrictions on commercial emails that will result in a $16,000 fine per email if violated. One of the most important regulations under the CAN-SPAM Act is the right of the recipient to opt of of emails readily and easily. Once the recipient unsubscribes from your emails, you will no longer be able to contact that individual. Rather than face a fine for an email faux pas, get proactive and prevent your potential leads from unsubscribing with these three easy tips.
Segment your list.
To provide the most relevant content to your subscribers, segment your list based on the individual’s interests or buying habits with your business. This ensures that your subscribers are receiving emails they will want to open and therefore will reduce your unsubscribe rate.
Create a consistent schedule.
Subscribers appreciate transparency and consistency in your email schedule. When subscribers initially sign up of your emails, clearly indicate when and how often recipients can expect your emails. This will reduce the amount of subscribers who are unpleasantly surprised by the frequency of your business’s emails and opt out to clear their inboxes. Try emailing twice a month on the same day of the week and time.
Provide valuable content.
Instead of simply promoting your services or products in every email, break up the monotony by incorporating educational pieces, newsletters, or shareable content. This will build your credibility as a knowledgeable industry professional and create a positive image of your business.
Introduce these simple steps into your email marketing strategy and watch your unsubscribe rate shrink!
Sources:

72% people prefer to receive promotional content through email
Email marketing drives more conversions than any other marketing channel, including search and social.
https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

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The post 3 Methods to Lower Your Unsubscribe Rate appeared first on iMatrix.

3 Trends to Watch in the Veterinary Industry

Victor Silva — Wed, 21 Mar 2018 22:01:38 +0000

Every businessperson needs to be aware of the trends in his or her field. Trends in the veterinary industry may not replace the basics of animal care, but they can increase interest in your practice and provide an additional revenue stream. Following a trend is not the same as chasing a fad. Trends indicate forward movement, an opportunity to approach familiar concepts with fresh eyes. In the case of veterinary care, trends must benefit the animals and humans who rely on your professionalism to keep their pets healthy. Three of the latest trends in veterinary medicine, technology, stem cell research, and pain management, do just that.
Wearable Technology
Technology has changed nearly every industry on earth. Many advances in medicine, including veterinary medicine, could not even have been dreamed of before the digital age. Digital X-ray and dental radiograph machines, specialized computer software, and even ultrasound technology have widened the scope of how veterinarians can care for animals. But interest in wearable technology that can measure and monitor pet health is on the rise. Wearables may assist vets in diagnosing and treating companion animals more efficiently as well as helping farmers stay informed about their livestock. The availability of wearable technology is a wide-open opportunity for veterinary clinics to increase sales and optimize services.
Stem Cell Therapy
Stem cell therapy has been improving the lives of human patients for years, and now stem cells are helping veterinary patients too. A majority of the current information about the benefits of stem cell therapy in animals is anecdotal and comes from the observations of pet owners whose animal companions have undergone treatment. However, a growing amount of laboratory data supports the thesis that stem cell therapy can reduce inflammation and restore damaged tissue, especially the regenerations of ligaments, tendons and joint tissues. Veterinarians interested in stem cell therapy should strike a balance between reliance on strictly science-based data and subjective data.
Pain Management
Advances in vet care and improved diets have helped lengthen the average lifespan of some pets. With age, comes more aches and pains. Today’s pet-owner has a higher expectation for their furry friend’s quality of life. An emphasis on veterinary medicine that alleviates pain is a trend that may eventually become mainstream in most offices. Medication, laser therapy, and physical therapy are being used to relieve joint dysfunction, reduce healing time after a trauma or surgery and lessen general pain. Laser therapy, especially, is both effective in the treatment of pain and lucrative for the practitioner.
Has your practice incorporated one of these, or another cutting-edge advancement, into your services? Make sure to let your clients and potential clients know by including information, photos, or videos on your website detailing the service and the benefits it provides to their furry companions.

The post 3 Trends to Watch in the Veterinary Industry appeared first on iMatrix.

4 Content Tips to Boost Engagement

Victor Silva — Mon, 12 Mar 2018 07:57:29 +0000

How important is the content you present to your audience? It matters – a lot. Every day, there are thousands of companies releasing content to the masses. How do you filter through that content and remain competitive to gain the attention of your consumers? Think engagement and how you would want content presented to you. Knowing the types of content to invest in is key.
Here are four quick tips:

Do you want more page views? Engage your audience! Social media is one of the best ways to showcase interactive content and keep your audience coming back for more. Think infographics, quizzes, polls, and anything that is colorful and gets them to click or stay on the page.

People love it when a company engages them in real time. Live streaming video lets you know what your audiences are thinking in real time. Video content is the way to go. You infuse personality and a human touch when live streaming, which is a cost-efficient resource that has gains beyond the camera.

Who doesn’t like a great meme? You can create whatever you want and target specific demographics that make people laugh. People spend a large amount of time on social media every day, searching for something that can help them throughout the day. Using memes puts your brand in the forefront, keeping the audience engaged and interested in what else you have to offer.

Everyone loves to stay motivated. All throughout the day, a good pick me up or a quick push in the right direction through a motivational quote can make the difference. There are social media pages and other mechanisms that give people inspiration. This is a good way to make your brand stand out from others. Using beautiful and relevant imagery when posting these quotes can increase engagement. Want to really see how your posts are doing? Create a hashtag and follow along.

These are just four quick ways to engage your audience and boost engagement. Grabbing the attention of an audience in today’s social environment can be a challenge. When done the right way, you’ll have more followers than you can imagine. Consider this – although long form content has a place, many people don’t have time. Everyone is always on the go, and their mobile phones are always connected. Using social engagement techniques is quick, easy and gives you leverage for interaction any time of the day from any location.
Creating a social content calendar to address these tips will keep you on schedule and provide around-the-clock experiences for your audience. Good luck!PGNlbnRlcj48ZGl2IGRhdGEtaWQ9Ijk4ZGQ2MWYzOGQiIGNsYXNzPSJsaXZlY2hhdF9idXR0b24iIG9uY2xpY2s9InBhcmVudC5MQ19BUEkub3Blbl9jaGF0X3dpbmRvdyh7c291cmNlOidtaW5pbWl6ZWQnfSk7IHJldHVybiBmYWxzZSI+PGEgaHJlZj0iIyI+PGltZyBzcmM9Imh0dHBzOi8vaW1hdHJpeC5jb20vd3AtY29udGVudC91cGxvYWRzLzIwMTgvMDUvbGl2ZS1jaGF0LWJsb2ctMS5qcGciIGFsdD0iaU1hdHJpeCBMaXZlQ2hhdCIgd2lkdGg9IjgwMHB4IiBoZWlnaHQ9IjIyNXB4IiBib3JkZXI9IjAiPjwvYT48L2Rpdj48L2NlbnRlcj4=

The post 4 Content Tips to Boost Engagement appeared first on iMatrix.

How Will Facebook’s Latest Change Affect Your Marketing?

Victor Silva — Mon, 05 Mar 2018 14:30:08 +0000

Facebook CEO Mark Zuckerberg recently revealed a change in Facebook’s direction via a post made to his Facebook profile. Instead of focusing on bringing user’s relevant content, Facebook is now going to focus on promoting content that will bring its users closer together. Zuckerberg claims that this update is coming about due to a mix of feedback from its users and academic studies. The hope is that by making this change, Facebook will be doing more to promote the general well-being of its users.
To achieve the goal of bringing users closer together, Facebook’s newsfeed will be one of the first features to change. You can expect your newsfeed to be filled more with content from your Facebook friends and less filled with public ads or corporate posts.

How Should This Affect Your Facebook Strategy?

According to Zuckerberg, the public and private content you will see more of will be held to the same standard and “It should encourage meaningful interactions between people.” This change may seem like a worrisome challenge from the Facebook marketer’s perspective, but it is actually nothing to fear!
This simply means you need to tweak your Facebook strategy in order to be more engaging–Facebook is still going to prioritize posts that get a lot of engagement (likes, shares, comments) in newsfeeds. So how do you create more engaging posts?

According to BufferSocial, Question posts get 100% more comments.

One simple thing you can try is simply asking your users to engage. In the written copy of your Facebook post, write to as your users to comment on, share, or like your post. Sometimes all it takes is a little nudge to remind your users to take action. This strategy may seem a bit forward, but don’t be shy, remember your followers are following you because they like you — they want to see content from you.
Along a similar vein, you can also try asking your followers questions to get them to comment directly on your posts. But don’t consider your job done once your follows do comment on your posts. Facebook is ranking posts that have active discussions higher so make sure you actively engage by replying to your followers’ comments with your own comments.
If you need help in getting your Facebook presence up and going or just need an expert to consult with, give our team a call. We will be more than happy to make sure your social presence is a successful one!

Sources:
https://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page

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The post How Will Facebook’s Latest Change Affect Your Marketing? appeared first on iMatrix.

Why Vets Use Call Tracking to Generate More Business

Victor Silva — Wed, 28 Feb 2018 10:00:14 +0000

No matter if your veterinary business is booming, there is always room for improvement. If you don’t use call tracking to keep track of the people who make phone inquiries to your business, you are just wasting potentially valuable data.
What is Call Tracking?
No matter how alien it may seem, call tracking is, well, pretty darn simple. In all likelihood, you get a fair amount of your business inquiries over the telephone. By itself, communication over the phone may not be adequate to get the necessary information. For example, you might have an ad that has your phone number, but if they do not click on it and just call the number, how will you know that they got it through there? Or heck, if you have multiple ads running, how exactly are you going to be able to tell which of any of those ads are actually getting people to call? Well, the solution is actually a lot simpler than it may seem.

Call tracking involves creating and managing multiple phone numbers

The best way to make sure that you can track how someone found you out is to use call tracking. Call tracking involves creating and managing multiple phone numbers, one for each of your individual advertisement campaigns. This way, you will know exactly how effective your individual ad campaigns are.
For example, let’s say in a month you get two dozen calls in total. Using call tracking, you can see that two came from the Yellow Pages campaign, 12 from your paid online ads Google AdWords campaign, and eight from your SEO campaign. Using that data, you are able to then glean that your AdWords campaign is the biggest pull for your business – at least in that month anyway. In this model, you can also see that your SEO efforts are not too far below your AdWords campaign, but that your ads in the Yellow Page are not doing well.
Having this concrete evidence also helps weed out the efforts that are performing below expectations. Let’s say that you experience growth, and in turn get more people looking to enlist your services. You check your results – AdWords leads grew by eight, SEO grew by two, and Yellow Pages drops by two. Not only are you able to see that the Yellow Pages ad is actually dropping in engagement, but you can see that your AdWords campaign has had a significantly more impactful campaign than your SEO efforts. As such, it may be worthwhile to consider refocusing efforts away from those types of advertisements.
This kind of approach to spending your money soundly is what call tracking can do for you and your business. No longer will you have to rely on guesswork to see just which ad campaign is doing your business justice.

Having this concrete evidence also helps weed out the efforts that are performing below expectations.

If you are curious about how call tracking can be used to augment and better understand your marketing efforts, give us a call and we will be glad to answer your questions.

The post Why Vets Use Call Tracking to Generate More Business appeared first on iMatrix.

Easing the Burden of Filing Taxes for Your Chiropractic Practice

Victor Silva — Mon, 26 Feb 2018 14:30:10 +0000

Do you dread tax season? Completing personal tax forms is complicated enough, but preparing and submitting deciphering taxes your practice can be more than a little overwhelming. Luckily, there are a few things you can do to make the process a little easier.

Start a Tax Return Checklist

At the end of a long day, the last thing you probably want to do is spend a few hours sorting your receipts. Unfortunately, if you wait until the last minute to take care of this essential task, you may discover too late that you don’t have receipts or supporting documents needed to file your tax return.
Creating a checklist that includes projected completion dates for each task will help you ensure that you have everything you need to start your taxes this year. If you discover that you’ve misplaced receipts or other documents, you’ll have ample time to request duplicate copies if you start your initial tax preparation in January or February.

Separate Personal from Business Expenses

Did the whole family tag along on your trip to The National in Orlando this past August? Since the Internal Revenue Service frowns on mixing business and personal expenses, you’ll want to make sure that you only submit expenses that are 100 percent business related. Not sure if a trip expense will be considered ordinary and necessary to the operation of your business by the IRS? If you’re preparing your taxes yourself, it may be better to omit low-dollar expenses. Deducting too many expenses that may not meet the exact definition for business expenses can increase your risk of an audit. If you use the services of a professional, your accountant can advise you which expenses can be safely deducted.

Take Advantage of Automation

Automation makes everything from preparing W-2s to filing taxes quick and easy. Whether you’re a sole proprietor or belong to a partnership, you can take advantage of the Modernized e-File (MeF) offered by the IRS. Thanks to MeF, you can electronically file:

Corporate Tax Return Forms 1120, 1120-F and 1120-S
Employment Tax Forms 940, 940-PR, 941, 941-PR, 941-SS, 943, 943-PR, 944, 945
Partner Tax Forms 1065 and 1065-B

The MeF platform makes it easy to make payments and can also be used to apply for extensions. Keep in mind that although you’ll receive an automatic six-month extension to submit your return, you’ll still have to pay any tax due immediately.

Turn to the Professionals

Preparing and filing your taxes can still be a little confusing, even if you use tax preparation packages and an electronic filing platform. If you want to avoid mistakes, reduce your tax liability and make sure you don’t miss any deductions, it makes sense to work with an accountant who specializes in returns for small businesses. In addition to helping you file your return, your accountant can also offer strategies that will help make the process much easier next year.
There may be no way to avoid taxes, but you can make the tax return process much more pleasant by using the latest technology and a few organizational strategies.

Sources:
IRS: Modernized e-File (MeF) Forms
https://www.irs.gov/e-file-providers/modernized-e-file-forms
Chiropractic Economics: Filing Your Taxes Doesn’t Need to Be a Burden, 1/13/17
https://www.chiroeco.com/filing-your-taxes-burden
DC Practice Insights: Increase Your Deductions with Confidence
http://www.dcpracticeinsights.com/mpacms/dc/pi/article.php?id=55731&pagenumber=2

The post Easing the Burden of Filing Taxes for Your Chiropractic Practice appeared first on iMatrix.

Welcome Home to Our New, Larger Office Space!

Victor Silva — Thu, 22 Feb 2018 23:58:38 +0000

Our new year started off in a big way with a move into a new and much larger office space. Featuring an open-floor plan concept and 25,000 square feet, the new building provides the needed space to accommodate our growing team and then some. With a main floor plus loft, the new building’s layout incorporates more work stations and dedicated meeting spaces, a larger kitchen, several outdoor recreational areas, and a myriad of other amenities.
From the electronically controlled, adjustable standing desks to the increased snack options in the kitchen, it seems like everyone has their own favorite aspect of the new space. During lunchtime on a sunny casual Friday, we asked some of our employees what they liked most about the new building and here is what they had to say:

“The people here are hands-down the best part about working here at iMatrix”
-Colton Pohl-Wood, Client Support Coach

“I really like the sun shining on my forehead on the outside patio, with a cup of cold brew in my hand!”
-Will Mancini, Account Development Consultant

“I want to hug the ice machine. It’s so convenient and helps me reach my daily hydration goals.”
-Audrey Ng, Market Research Analyst

“The room to play basketball out back is dope!”
-Ameen El-Ashqar & Keaton Lash, Internet Consultants

“These desks are the coolest. Being able to stand or sit throughout the day is awesome!”
-Keaton Lash, Internet Consultant

“I enjoy the open patio but I really love the foosball!”
-Jacqueline Nelson, Internet Consultant
“I like the new kitchen!”
-Victoria Sager, Internet ConsultantThe new office building is located at 5550 Morehouse Dr., in the Sorrento Valley area of San Diego. Previously, iMatrix occupied a smaller building also in the Sorrento Valley area. The company and its 173 employees officially moved into the larger space at the end of January.

The post Welcome Home to Our New, Larger Office Space! appeared first on iMatrix.

How Often Should you Refresh the Look of Your Website?

Victor Silva — Wed, 21 Feb 2018 12:00:29 +0000

Has your website been on your to-do list for months? Would you love to learn how to utilize it to get more business and be more visible online? Are you sick of the same old design you’ve had for years? Does SEO and internet marketing seem mysterious and overwhelming, or something you JUST don’t have time for?

Let Us Help You Get More Business From Your Website with a Website Refresh!

Your iMatrix account management consultants are here to help! Over a painless 15-minute phone call, they will help you:

Update your website’s design and function
Learn about your personal web presence
Get educated on the tenets of SEO, paid advertising, and internet marketing
Create a one-on-one relationship with YOUR personal account representative, so you have main point of contact within the company

All it takes is a simple call with your account manager to go over all of this and more! Phone appointments are scheduled ahead of time to make sure your appointment time works with your patient load.

How Often Can I Talk With You?

We are always here to help, but ideally we’d like to sit down with you every six months to go over the site, review best practices, and answer any of your questions. This ensures your website is ALWAYS functioning at the highest level possible and that you are using the right tools to get the job done.

DON’T WORRY- if you ever have ANY issues or don’t like the new theme you picked, our customer support team is available at 800.943.6423 to get things right for you!

Who Can Take Advantage of This Service?

This service is available as part of the Starter, Social, Reputation Builder, or Media levels of service, because here at iMatrix, we are serious about client loyalty and working with you for years to come. We want the website to work for YOU.
See what iMatrix can do to help maximize the business you get from your site!
Current clients can schedule a free refresh of their website today by calling 800.853.8204 or completing the form to request an appointment time.

Request Your Website Refresh

The post How Often Should you Refresh the Look of Your Website? appeared first on iMatrix.

How Your Clinic Can Benefit from Multiple Frame Sales

Victor Silva — Mon, 12 Feb 2018 08:00:14 +0000

If you’re looking to boost sales and profits for your practice this year, one of the best ways to accomplish this is through additional eyewear frame sales.
Around a third of eyeglass wearers use more than one pair of eyeglasses, according to the MBA. While for most people the second pair tends to be prescription sunglasses, an increasing number of eyeglass wearers are opting to purchase multiple regular-wear eyeglass frames for different purposes.
With the trend of multiple pairs of eyeglasses gaining traction, eye care providers can boost sales and revenues by recognizing opportunities for multiple frame sales and catering to those buyers. Here are some of the elements of success in preparing for and promoting multiple frame sales to your customers and patients:
Stock Appropriate Inventory
Of course, in order to meet the demand and interest in multiple frames, you’ll have to have the inventory on hand. Keep your frames selection well stocked, especially the most highly sought after brands and styles.
Discount Additional Frame Purchases
As an added incentive to customers and patients, offer a discount on the second pair of frames purchased. Consider additional discounts for each additional pair they buy.
Educate Your Customers and Patients
Every eyeglass lens customer should receive appropriate information about your complete line of frames. Instruct staff to talk to clients and patients about the benefits of multiple pairs of glasses and give an overview of the different styles and brands that your practice keeps in stock.
Cater to Individual Needs

Beyond just giving a sales pitch, have your employees talk to clients and patients on a more personal level and get to know their needs. Asking about their work life, interests and hobbies can yield insights into what types of additional frames might be ideal for them. Staff can then make recommendations to clients and patients regarding the best frame types to help meet their wants and needs.
Integrate Sales Talk Naturally
Staff members should bring up the option of multiple pairs of glasses in the exam room as a natural part of the conversation. They can talk about the many benefits of having multiple pairs of glasses, which include:
• Prescription sunwear is a great option and offers UV protection
• If one pair becomes damaged, you’ll always have a backup
• Computer glasses make technology use safer and more comfortable for the eyes
• Glasses can be a stylish fashion accessory
• You can accent different parts of your personality or change styles to fit your mood
• With so many styles available today, why settle for just one pair?
Promote a Friendly Rivalry Among Staff
Consider creating a commission structure, sales competition or other incentive program to encourage staff to upsell additional frames with every transatction. Offer bonuses or prizes to first, second and third place performers.
Eye care providers looking to boost their sales should strongly consider promoting multiple eyeglass frame sales. By staying aware of trends and keeping an abundance of styles in stock, your eye care clinic can meet your customers’ needs while becoming more profitable in the process.

Source: http://reviewob.com/build-second-pair-eyewear-sales/

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