Why Your Chiropractic Website Needs SEO
Today’s consumers rely on search engines like Google, Yelp, and Bing to help them find everything from restaurant recommendations to chiropractic services. This means that your target audience is most likely searching online for chiropractic adjustments, myofascial therapy, auto injury treatment, and other specialty services you provide. And if you want to attract them to your chiropractic website, you’ll need SEO to turn website visits into office visits.
But what does SEO stand for? SEO is an acronym that stands for “Search Engine Optimization.” It’s meant to better optimize and improve your chiropractic website’s performance in organic search results. The overall goal is to get your website to rank number one in search engines, or at least on the first page organically. Let’s break down each component to help you better understand SEO.
Search: This is the most common method of browsing the internet to find information used in search engines like Google, Yelp, Bing, and more. On these search engine sites, you’ll enter a search term or a question, and based on your keyword, these sites will automatically display what they think are the most useful search results.
Engine: Engines read your website and are essential because they return prioritized results for online users based on keyword density, meta descriptions, and more.
Optimization: To show up in search results, you will need to appear on the first few pages (preferably the first) for your potential patients’ search terms. That’s why it’s important to optimize your content for search engines.
SEO can do wonders for your online presence and take your practice to the next level. You’ll want to achieve higher rankings to attract more website traffic and ideally, convert that traffic into chiropractic patients. But wait, there’s more! Here are 5 reasons why your chiropractic website needs SEO.
Reason 1: You’ll Get Greater Search Visibility for FREE!
One of the greatest advantages of SEO is that it doesn’t involve paying for advertisements. Although it will take some time, you can start by understanding what keywords best describe what you specialize in.
Try, “auto injury relief,” “sports injury treatment,” or “back pain.” You’ll want to think about possible search terms your potential chiropractic patients would search for online. Once you have chosen the right keywords, add them to your blog posts and in the meta keywords section of your chiropractic website.
Learn More: What is Search Intent?
Reason 2: It Directs Potential Chiropractic Patients to Your Website
SEO can help your chiropractic website get visits from potential patients as they’re actively searching for information. Remember, your potential patients are searching the internet for information on pain relief. So, if you offer relevant, meaningful content that answers their questions, you’ll see more results, more traffic, and a higher ranking on Google.
You’ll want to update and optimize your chiropractic website. If your website design is mobile responsive, it will offer a smooth user experience across many different platforms and can deliver content to users viewing it on different devices.
Make sure you have quality chiropractic content because search engines will always choose a website that provides unique and valuable content over any other website that doesn’t.
Reason 3: It Can Improve Your Chiropractic Website Credibility
Credibility is an important ranking factor. The more credible your website is, the better it will rank on Google. When you create informative, valuable chiropractic content, you’ll have the opportunity to build trust and credibility with potential patients early on in the research phase.
If you want to boost your website credibility you’ll need to add backlinks from reputable websites like chiropractic associations and authoritative resources. This will have a positive effect on the credibility of your chiropractic website. Also, be sure to eliminate any spelling mistakes and broken links, or missing images. An error-free page with an easy web page navigation will attract more website visitors and improve your credibility.
Reason 4: It Can Help You Stand Out From Your Local Competitors
As you optimize your chiropractic website for SEO, you’re not just working to increase your searchability, you’re also getting ahead of your competitors. One way to outrank your competitors is to get listed on Google My Business. It’s the first step you’ll need to enhance your local SEO presence. Guest what? It’s also FREE.
Another way to stay ahead of your competitors is by soliciting patient reviews. Your reviews drive potential patients to choose your practice over practices that have fewer reviews and negative responses. Therefore, encouraging your patients to leave online reviews is a great way to boost your local SEO while getting ahead of your competition.
Reason 5: It’s Easy to Measure the Success of Your SEO Efforts
Countless tools can help you monitor your website traffic, conversions, and evaluate what is working and what isn’t. We put together a list of tools that you can use to measure the success of your search engine optimization efforts.
Tools to improve your keyword research: Keyword research is the first step in understanding what your potential patients are searching for. It’s also the first step in any successful SEO strategy. There are plenty of tools you can use to identify the best keywords for your target audience:
Tools to monitor your website’s SEO results: As you make changes to your chiropractic website, it’s important to measure the impact those changes make. These are great tools for monitoring your results:
Get a Free SEO Report From Us and See How Your Website is Performing Online
Find out what you’re missing in your SEO strategy with a personalized SEO report for your chiropractic practice. Let us help you gain more visibility online for your higher revenue services like “auto and sports injuries”. Plus, get the most out of popular local listing sites & online reviews to convert more patients. Click here to get your SEO report!
We know SEO may seem a little overwhelming and difficult to tackle on your own. But don’t worry, search engine optimization is a marathon, not a sprint. Don’t overwhelm yourself and your staff by trying to implement everything we have covered in this blog all at once. For more information on incorporating SEO on your website give us a call at 888.792.8384.