Creating the Right Video Content Strategy

Video content can quickly turn your website into a more engaging experience for your clients, but how do you know if you’re doing it right? Done well, a video will instill confidence in your clients regarding your expertise and experience. Done poorly, however, you stand to bore your website visitors or even make yourself look less than professional. Now that you have followed our advice for How to Make Engaging Video, it’s time to start thinking about your video content strategy. Here are some tips for how to use your video content to generate great SEO and turn your website visitors into converted clients.

Mix It Up

Ideally, you won’t post just one video on your YouTube channel, or even your website. To keep visitors interested, mix up the style of video that you share. A blend of demonstrations, video testimonials, and behind-the-scenes clips is more interesting than using the exact same video format time and time again.

Video Content Strategies Include Variety

Optimize Your Video Channels

By now you probably realize that the written content on your page should be optimized – but don’t forget about your videos! Optimize the meta data and title for your video, as well as your YouTube channel, so online searchers in your local market are more likely to find your video content and ultimately your website.

Embed Your Videos

A video posted simply to your YouTube channel may garner a respectable amount of views. In the best video content strategy, however, you will also embed your videos directly to your website and blog. This makes the content sure to be seen by your regular website visitors and also improves the overall SEO of your website.

Share, Share, Share!

Put your social media presence to good use as a part of your video content strategy. Share your videos on Facebook, Google+, and Twitter. Every time someone likes, comments on, or shares your video – you are exponentially increasing the chances of it being seen.

Keep Yourself Organized

Remember to pace yourself. Post new videos periodically, rather than all at once, to give your potential clients a reason to revisit your site and YouTube channel. This also allows you to spend time creating quality video content. Create a video content calendar where you plan video topics, shoot schedules, and posting dates.
For more information on how to create quality video content and the best video strategy for your business, call 1-800-IMATRIX. Our Internet Consultants are standing by to help take your SEO and video content strategy to the next level.

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