How to Create Stellar Optometry Patient Education Videos

Did you know that 92% of marketers claim they get good ROI from video content? Investing in excellent quality video content can help your business reap incredible rewards. As an optometry practice, you should look for ways to entice new patients to visit your clinic. One of the best ways to attract new customers and foster relationships with current ones is by making stellar optometry patient education videos. These videos position your practice as an expert in the industry and provide great opportunities to teach people the value of your services.

In this blog, we’ll explore how patient education videos can help patients and your practice grow its online presence. We’ll also provide more content ideas to help practices better tell their story and reach their audience. You’ll be able to maximize your video content and reach more people through an incredible video marketing strategy.

video marketing strategy

Video Is Easier to Consume

Video content has gained massive popularity on platforms like TikTok, YouTube, and Instagram. Over 500 million hours of video content are watched on YouTube daily, while there are a billion monthly active users on TikTok. While you can post videos on these social media platforms, you can also post videos on your website. Therefore, you can maximize every piece of content you create.

What makes video content valuable? First off, people nowadays prefer consuming information in video format. For example, 69% of people today prefer video content over text when learning about a new product or service. So you have a much better chance of getting more people’s attention through stellar video content.

Aside from getting more people’s attention, people also generally find it easier to comprehend new information when presented in video format. The brain processes visuals much faster than text. If you aim to educate people about your services and offerings, you have a better chance of getting your point across through videos. You can express more ideas quickly because videos combine movement, sound, and text.

Nowadays, you can create fantastic video content just by using a smartphone. Moreover, you can reuse the video content you create on different platforms.

Patient Education Video Ideas

eye glasses

What kind of videos should you make? You can create educational resources on different topics your patients might find interesting. Reflect back on your clients’ most frequent questions and concerns to brainstorm video ideas. Your videos should be able to address these matters accordingly.

 Here are some video topics you should explore:

  • After Care for Medical Procedures
  • LASIK Surgery 101
  • Common Eye Symptoms of Diseases
  • Eye Care Tips for Health & Wellness
  • Devices: How They’re Damaging Our Eyes
  • Pre-Procedural Tips: What to Expect 
  • What is Cataract Surgery?
  • What to do if you have dry eye problems?
  • When should you replace your glasses?

Your videos should show what happens during specific procedures for them to understand the value of investing in your services. You should be able to explain technical matters as simply as possible for patients to appreciate vision care more.

These educational videos can help reduce your patients’ anxiety before they visit your clinic. They can walk into your waiting room more confidently, knowing they understand topics like age-related macular degeneration, LASIK surgery, and diabetic retinopathy before their procedures. Moreover, you can save more office time and improve everyone’s overall patient experience because you can answer common questions before they step into your office.

Feature Videos in Your Website Design

imatrix website design

While you should post videos on vision problems on your social media platforms, you should also post videos on your official website. Consider your website design a digital profile highlighting your best services or online store. Your website should be able to explain to everyone what you do and the proper procedure or treatment for specific concerns. If you post videos on your website, more people will be able to appreciate what you do to improve their eye health.

Videos can be helpful in making your website stand out. While you should explain your offerings in text format, videos help people understand what you do more dynamically. Moreover, videos provide supplemental materials to the static content on your website, elevating people’s experience.

Customers are more likely to remember your video content than the text they read on your competitor’s website. Videos links are also shareable, so you can promote your website by posting your videos on other platforms.

Plus, videos can be helpful in making your website rank higher on search engine results like Google. Using keywords in your video title, description, and tags can complement your search engine optimization efforts. If you format your video smartly, you can use them to boost your search engine result ranking.

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Video Tips to Get Started

First, how can you create stellar patient educational videos? The good news is that you don’t necessarily have to invest in expensive video equipment to develop excellent-quality videos. Nowadays, you can get started using your smartphone. You can ensure that there are not a lot of shaky movements in your videos by investing in an excellent tripod.

Here are some helpful tips to consider: 

  • Avoid low light when shooting videos
    Natural light is optimal to ensure that your videos look more appealing.
  • Use a clean background
    You should avoid shooting videos in messy or distracting locations. This will help direct people’s attention to the subject of the video.
  • Speak loud and clear so your audience understands your message accordingly
    It would be ideal to have a companion while shooting the video to ensure your audio is clear.
  • Work on your camera presence
    You wouldn’t want to appear robotic or awkward in your videos. It would help if you practiced to ensure you look relaxed and confident in your videos.
  • Avoid necessarily long videos
    Brevity is critical in capturing people’s attention. While having long videos for educational purposes is okay, you shouldn’t bore or overwhelm your audience.
  • Show your personality so the world can understand who you are
    It would be best if you weren’t afraid of being yourself when creating videos for your optometry practice.
  • Monitor your videos’ performance to analyze which videos perform well and why
    There are various tools to make it easy to measure each content’s performance.
  • Don’t forget to include a call-to-action in your videos so you don’t leave your audience hanging You can redirect viewers to your website, post your practice phone number or invite them to book an appointment to convert them into future patients.

Following these tips, you can create fantastic video content without spending a ton. If you edit your videos well, they will appear professional and reinforce your credibility as a healthcare expert.

Get a Professional Video Shoot

professional video shoot

Given everything you have on your plate running the day-to-day activities of your optometry practice, you may not have the time to create additional video content. Fortunately, you can work with digital marketing experts to save time. These experts can ensure that you have high-quality content across all platforms.

Hiring digital marketing experts gives you access to their various equipment and skills. Therefore, you don’t have to worry about scriptwriting, storyboarding, videography, editing, and post-production for your videos. With the right partner, you don’t have to invest in video equipment and props to take your videos to the next level. You’re assured that you will have crisp audio and extraordinary visuals for every content you produce.

One of the best advantages of investing in a professional video shoot is the fresh and innovative perspectives you can get. With expert help, you have the opportunity to educate people and appeal to their emotions at the same time. You can develop novel concepts for educational videos to help get your point across. They might even have excellent original ideas you didn’t consider before.

If you hire professionals to produce your videos, you’re assured that your video content will be of excellent quality. More people will perceive your practice as credible and trustworthy because your clinic will appear legitimate.

While hiring marketing experts may sound intimidating and expensive, the right partners can help you maximize your budget and minimize production costs. You’re assured that your money will be in good hands because they know what they’re doing and can help you produce the best content possible.

More Video Content Ideas

While your goal is to educate people on the value of your services, you shouldn’t be afraid to be fun and get creative with the content you produce. Learning should be an enjoyable experience so people can better appreciate what you bring to the table. 

Here are some other content marketing ideas you should take into consideration:

  • Optometry FAQ’s For Patients. What are the common questions patients ask when they visit your practice? You can address concerns like tips on proper vision care and how to book a procedure simply. This is also a great idea to debunk common myths or misconceptions about eye care.
  • Patient testimonials. Your patients can help your business tremendously by sharing how your services have changed their lives for the better. These stories can be short and sweet. They can demonstrate the value of your services while touching people’s hearts.
  • Practice tour. This is a popular trend in social media nowadays. You should give potential patients a peek at what they can expect if they visit your clinic. For optometrists, these videos are an excellent way to showcase your eyewear collections.
  • Intro video. Who are you, and what kind of services can you offer patients? You can introduce yourself and establish credibility as a healthcare professional through this content.
  • Staff culture. Does their practice decorate the office differently around the holidays? What does the staff enjoy about working there? Not only is this great for morale in the office, but a positive attitude will attract more patients.

You shouldn’t be afraid to let your creativity shine in your videos. With experimentation, you can determine the content that appeals most to your optometry patients and better understand what you can do to improve your videos moving forward.

Developing Optometry Patient Education Videos and More

Adding video to your marketing strategy can help spread your knowledge and increase awareness and revenue for your clinic. With these video ideas, you can take your content to the next level and entice more people to visit your practice.

Ready to elevate your patient education videos? For more information on what other aspects should be included in your strategy, call 800.792.8384 or click here.

Author: Liliana Cervantes

Liliana Cervantes is iMatrix’s resident content specialist who works on all our online blog resources. She provides the iMatrix website with high-quality content to provide our readers with plenty of information to educate and inspire them with their digital marketing efforts. Liliana writes about tips and trends for readers to try on social media, their website, and their own blog content.

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