3 Reasons Why You Shouldn’t Buy Fake Social Media Followers
The more likes the better, right? Not necessarily. The practice of buying likes or followers on social media can be detrimental to your social media marketing goals.
The purpose of social media marketing is to spark action from your followers, whether that be engagement with your page or a visit to your storefront. When your followers are made of bots, it’s impossible to get a genuine reaction from these fraudulent accounts.
Businesses, celebrities, and politicians alike can be guilty of purchasing fake followers on social media. The intention behind this trend is to appear as an authoritative figure in their industry and boost certain posts for sales, events, endorsements, etc.
However, this deceptive trick can wreak havoc on your data collection, engagement rates, and, worst of all, your practice’s reputation. Need a little more convincing? Read on to learn three reasons why you should definitely not buy fake followers or likes on social media.
Low Engagement Rates
You may have a heap of followers on your Facebook and Twitter accounts, but how are those likes contributing to content engagement? Typically, once you buy fake followers, those accounts sit idly in your page’s followers list, never clicking on your awesome custom posts.
Firstly, this is negative because on most social platforms, the less engagement you have, the fewer real people that will see your posts. For example, Instagram’s algorithm prioritizes popular pages over others on a user’s timeline and explore pages. This popularity isn’t defined solely by the number of followers a page has, but rather the amount of engagement that user sustains.
These engagement rates will skew the data you collect from your social media pages, making it difficult to discern which strategies are working and which are not. Think about it. Maybe you buy likes for a particular advertisement, then continuously produce similar advertisements that perform poorly. How will you gauge what needs to be done if you’re not receiving valuable feedback from your audience?
Short answer: you can’t. It’s difficult, if not impossible, to improve your marketing and make informed decisions without reliable data. Organic traffic to your social pages is much more useful in terms of data collection, allowing you to create content your audience actually wants to see on their timelines.
Joan Jett may not care about her reputation, but your practice sure should. A good reputation, positive online reviews, and social media recommendations can help drive traffic to your office doors. In fact, 71% of consumers report that they would be more likely to make a purchase from a brand that was recommended on social media.
When your engagement is low but your follower count is high, your real followers will see that something suspicious is going on. Potential followers will spot this gap and be less inclined to follow you because, well, no one likes dishonesty. Millennials, in particular, cite authenticity as an important quality for brands to possess.
Followers, patrons, and patients alike will be more inclined to trust your brand if you build your social media following through organic measures and great content. You’ll be able to establish yourself as a true authority in your industry and feel good doing it.
Don’t Fake it Until You Make It
When it comes to social media marketing, you can’t fake followers until you earn real ones. This is likely to violate the terms and conditions of the platform, plus, it will not often yield the kind of results you want.
For tips on how to earn organic traffic the right way, check out our resources page for free downloads on subjects like how to get more likes on Facebook and social media scheduling!