iMatrix Announces New Affiliation with Vision West

iMatrix, a leading online marketing solutions provider specializing in the needs of eye care professionals, announced a new partnership with Vision West. This relationship will give Vision West members access to the high-quality marketing solutions provided by iMatrix and related promotional offers and benefits. Between the two companies, vision providers will benefit from the support of online marketing professionals well-versed in their needs, getting the attention of new prospective patients, and retaining their old ones with a consistent and well-managed online presence.
Independent vision providers often struggle with website management and marketing, in addition to handling the daily operations of their practice. An outdated website, 404 errors, and lack of social media engagement can make it harder for prospective patients to find desired information on their preferred mobile device. Working with an online marketing solutions provider takes the burden of online marketing management off of the shoulders of independent eye care practices and gets them the traffic they need to sustain and grow their practice.
A successful eye care practice needs an effective web presence and a comprehensive online marketing strategy. Important aspects for vision providers to include are a search engine optimization plan, positive online reviews, and a mobile-friendly website, according to Ali Nikoopour, iMatrix business development manager. These are only a few of the services that the experienced marketing team at iMatrix will provide to members of Vision West.
“Independent eye care providers cannot disregard the importance of a modern website and a tailored online marketing strategy to grow their business,” said Ali Nikoopour, iMatrix business development manager. “We work closely with eye care professionals to establish a strong web presence to attract new patients and engage current ones. Our partnership with Vision West allows us to help vision providers create a highly visible online presence and makes it easier for prospective patients to find the information they need.”
Through this partnership, members of Vision West will receive a free online effectiveness evaluation, 50 percent off their website setup costs, and a free showcase video when they sign up for any new iMatrix service.
About Vision West
Vision West (VW) is a nationwide membership-based eye care business group. Founded in 1988 by the California Optometric Association, VW is privately held and provides members with competitive discounts and programs with more than 250 vendor partners. Passing on the full-negotiated discount to members, VW does not charge a membership fee or require purchase minimums. For more information, visit

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