Veterinary Marketing: 5 Effective Strategies
The world of digital marketing is constantly evolving. Trends, technology, and tactics are never stagnant. That’s why it’s important that your veterinary practice stays up to date with new developments in the industry. And to truly be effective, your online marketing campaign must be optimized and managed on a consistent basis. Especially during a pandemic, it’s more important than ever before to build an effective veterinary marketing strategy for your practice.
To help you market your veterinary practice and put your business in the best possible position to succeed safely and securely amidst the pandemic, we put together five effective marketing strategies and veterinary marketing ideas that will set your practice up for long-term success in your community. Let’s get started.
Strategy 1: Revamp Your Digital PAW-sence
Your web presence is the digital version of your veterinary practice, and thanks to new work-from-home policies and many hours spent social distancing, people are now online more than ever. In other words, people are connecting with businesses digitally and your website for veterinarians is the first place that prospects are likely going to learn more about your veterinary practice.
That’s why it’s imperative to ensure that their first impressions are positive ones because you want your clients to establish trust in your abilities to provide outstanding care for their pets. Your website should be professional and easy to navigate. Make sure to update your services, hours of operation, and profiles of staff members. Don’t miss out on the opportunity to market your veterinary practice online and draw in potential clients.
Learn More: How Web Design Affects Your Veterinary Practice’s Credibility
Strategy 2: Engage With Your Clients Right Meow On Social Media
There’s no question that your practice should be active on social media. Yes, It’s important to keep your social distance from others, but that doesn’t mean you can’t connect digitally. Social media has provided unlimited possibilities for staying in touch, so make sure you are engaging with your followers on platforms like Facebook, Twitter, and Instagram.
You can also use social media to help spread your message and be a resource to your community. When you share content that is relevant to the current situation, you’ll build trust and increase your interaction with your clients and local pet owners.
Learn More: Social Distancing: Using Social Media for Your Practice
Besides social media, you can also engage with your clients quickly with two-way texting. Veterinary marketing isn’t just about one-way communication with your patients. Two-way texting is a great way to market your veterinary practice because it enables you to send your clients messages and allows them to ask questions in return.
Strategy 3: Off-fur Virtual Consultations
You can still provide your clients and their pets with the care they need by offering virtual consultations. Plus, virtual consultations make it easier to meet your pet patients in the comfort of their own home. By simply using secure audio-video communication tools that connect you to your patients through a computer, smartphone, or tablet, you can easily diagnose and treat your patients with real-time, virtual check-ins.
With telemedicine, you’ll be able to refill prescriptions, provide behavioral training and treatment plans, and follow up on post-surgery care. Telemedicine can also reduce no shows and cancellations, increase revenue, and enhance patient communication.
Learn More: How to Leverage Telemedicine for Your Veterinary Practice
Strategy 4: Unleash Safety Signs at Your Veterinary Practice
If your clients do feel comfortable visiting your practice then make sure to let them know the steps you’re taking in your veterinary practice to protect them. You can do this by adding safety precautions signs through your office to ensure they have a safe experience when they visit. We’ve created a Safety Signage Kit that you can easily download and print out to display in your office. Click here to download your Signage Kit.
Learn More: How to Create an Environment at Your Practice that Prioritizes Patient Safety
Strategy 5: Update Google My Business and Directory Listings for Petential Clients
If you had to modify your practice’s business hours then be sure to update it on your Google My Business profile. This way you’ll make sure you appear accurately in directory listings like Google, Yelp, Facebook, Bing, Yahoo, and more. If you’re not sure how to create a Google My Business Profile, click here to get started.
In addition, it’s important to keep your name, address, and phone number (NAP) accurately represented throughout your website, Google Search, and Maps. If your online business listings are inaccurate, your clients who are quickly seeking urgent information won’t be able to reach you.
Learn More: The Importance of Accurate Local Business Directory Listings
Now it’s time fur you to implement these 5 effective marketing strategies!
No time? Handling the digital marketing side of veterinary practices is what VetMatrix does best. Let us make it easier for you, especially during this time by taking care of all your digital marketing needs, so your veterinary practice can get ahead.
Focus on what’s important to you and let our veterinary marketing experts do all the work. Give us a call at 800.792.8384 or click here to discover our digital marketing solutions.