The Best Ways to Revamp Your Website Design
No matter what industry you’re in, having an excellent website design is crucial in helping to increase your conversion rates and web traffic. When visitors enter your practice’s website, do you think that they are impressed by your site? You should understand what does and doesn’t work on your website among your audience.
User experience is one of the most important aspects of revamping your website. Every decision you make on your website should answer the question ‘does this change enhance the experience for my patients or clients?
If a visitor comes to your site, they should be able to easily navigate around the website and eventually make their way over to your service pages and appointment request page. As you begin to brainstorm ideas for how you can improve your website design, there are a few things you should consider to help you achieve the vision you have.
How do you know if your website design needs to be updated?
Redesigning your website isn’t a project that you should just dive into without taking a strategic approach first. Before you you start making changes to your website, answer these questions:
- Is your website mobile-friendly?
Don’t continue to force your visitors to zoom in and out or pinch their screen in order to read something on your site. Your site needs to be mobile-responsive and be able to adjust to the screen of smartphones, tablets, and laptops.
- How are your bounce rates?
Are visitors staying on your website to browse your content and learn more information or are they only there for a short amount of time?
- Is your website organized?
Can visitors easily locate every page of your website and find what they’re looking for? They should be able to locate what they need in the least amount of clicks.
- Does it take a long time for your website to load?
Most internet users won’t wait more than 2 seconds for a website to finish loading.
- Is your website aesthetically pleasing?
Updating your website every few years is important in order to stay up-to-date with current web design trends. You don’t want your website to look like it hasn’t been updated in ten years. Research current web design trends that you could implement on your own site.
- How relevant is your content?
The emergence of new information is constant and your content should reflect that. If all of the content of your site is old, you may need to scrap it and start from scratch or revamp it.
Read On: 5 SEO Tips for Mobile-Friendly Websites
6 Best Ways to Revamp and Improve Your Website Design
Now, once you’ve gone through and answered the six questions above, it’s time to figure out which parts of your website deserve your attention. Revamping your site is something that will take, so here are some of the principal elements to consider when updating.
Choose Your Color Palette.
When choosing your new color palette, you want the colors to compliment each other. You’ll be using the shades on your logo, web pages, and other branding materials so make sure that the colors are harmonious.
First, you must select the dominant color. This is the first color people will notice when they visit your site.
Colors have an effect on people and have the ability to make your visitors feel certain emotions. The term for this is color psychology. Every color invokes receptors in the human brain that associate that color with a specific emotion.
They are as follows:
- Yellow – optimism, warmth, and youthfulness
- Orange – friendliness, creativity, and confidence
- Red – excitement, passion, boldness
- Pink – femininity, sweetness, romance
- Purple – successfulness, imagination, wisdom
- Blue – trust, calmness, stability
- Green – peaceful, health, growth
- Gray – simplicity, balance, neutrality
- Black – power, elegance, sophistication
After reviewing the psychology behind each color, it’s time to decide which of them best represents your business and your brand. What type of audience are you attempting to target?
For example, if you own a chiropractic practice, you may want to choose colors such as green which represent health and growth, as your patients are attempting to improve the health of their bodies, and gray, which represents balance. You must have a full understanding of your ideal patient and what they will relate to in order to choose colors that they can relate to.
Your dominant color should be used in a limited number of places throughout your website. Try to remember, if you want visitors to pay attention to a link, call-to-action- phone number, etc., use your dominant color for that.
Once you’ve chosen your dominant color, it’s time to choose the accent colors. It’s important to choose colors that mix and match well. Your accent colors should be used to draw attention to secondary information included on your website.
Try to have no more than two accent colors on your site because you want it to look as professional and organized as possible. If you have too many colors on your website, visitors will be unsure of where they should focus their attention.
Add Visual Elements.
Did someone say pictures? We sure did! Images are a surefire way to draw your ideal patients or clients to your website. If most of your website is text-based with little to no graphics, people will not be interested and are more likely to leave, which increases bounce rates.
Personalized images ideas: can we include a screenshot from one of our tip sheets?
People will grow weary of just skimming through text if there are no images to break it up. An image can help the reader better understand your content.
They also add personality to your content. You want your readers to feel like they know you personally and graphics can give you just that pop of familiarity that they need.
Whether you’re using stock photos or original images that you’ve created or taken, be sure that they are high-resolution and look great on your website when they are blown up. Maintaining a high standard for each of the visuals on your website will ensure that your visitors are impressed with each piece of imagery.
Create a Blog.
Starting a blog for your practice is one of the easiest ways to get your content to reach your audience. Do you want to know the best thing about it? It’s free! Cost-effective and helps increase web traffic? It’s a no-brainer!
The content you publish on your blog should be relevant and informational for your readers. They should read each blog post and feel like they’ve learned something new so they return to read more of your content as you share and publish it.
If they’re very interested in your blog content, they’ll subscribe and this will help build your email database! Then they can also be sent newsletters, content downloads or any other piece of content you create.
Your blog will also give you a chance to:
- Gain more visibility online
- Teach patients or clients about your services
- Generate more appointments booked
- Get more exposure on social media from content sharing
In order to differentiate yourself from other local businesses in your area, use your blog as a way to educate and entertain your audience!
Learn More: How Small Businesses Benefit from Blogging
Optimize Your Website.
If you want to increase your organic ranking on search engines like Google, you have to optimize every page on your website. This includes inserting keywords into titles, meta-tags, meta-descriptions, and throughout the content on your webpages.
Use SEO tools, like Moz, to help you do keyword research and discover words that are industry-specific as well as relevant to what your patients or clients are likely to be searching for when they want to find a practice like yours.
Other important steps that you should take to optimize your website include:
- Writing long-form content – Buffer suggests about 1,600 words for blog posts
- Creating a mobile-responsive site – your site should change the size of its font, graphics, etc. to compensate for every screen size
- Improving your website loading speed – if your site takes a while, you may need to update or delete plugins, large files, redirects, or anything else that could be slowing your site down.
- Fixing broken links – if you have any broken links on your site that lead to 404 error landing pages, those URLs need to be updated or replaced as soon as possible because they can be harmful to your SEO.
- Building backlinks – when someone uses you as a resource in the content on their website, it is considered a backlink. Backlinks help to build you up as a trustworthy, authority figure in your industry. The more other sites reference you in their content, the more credible you become to search engines, as they see that your content is worth linking to.
When you optimize your website it helps to boost your authority and that creates trust between you and your visitors. The better your SEO, the more likely Google is to suggest your content to readers and include your website on the results page.
At the root of branding consistency, the most important thing to remember is that every message that you send to your audience should emulate the core values you possess as a business. Using the same color palette, tone of voice, similar visual elements, and more will help establish your brand to your ideal patients and clients.
Keep your brand in mind as you begin redesigning your practice’s website. Once you’ve completed your website redesign, these updates need to be reflected in every piece of marketing collateral you create for your practice. The look and feel of all your marketing materials need to be consistent.
For instance, if you create a tip sheet to send out to your patients, you want the colors on the sheet to coincide with the new color palette that you’ve chosen for your site. You should also go through all of your pre-existing collateral and revamp it to match the new look of your website.
Stay consistent with your branding so that your business becomes recognizable through your messaging and designs.
First impressions are so important when it comes to your business. Patients or clients should take one look at your website and appreciate how well it is designed and reflects the professionalism of your brand.
Take the time needed to properly create captivating images, interesting content and an easy to navigate, optimized website and watch as your traffic improves.
Is it time to revamp your practice’s website?
Get the beautifully designed website you’ve always envisioned for your practice by calling us today at 800.792.8384 or click here to learn more about our website services.