SEO Keywords for Your Practice During COVID-19
The coronavirus has shifted SEO in numerous ways, but for the purpose of this blog, we are going to discuss which keywords are generating the most traffic and have low competition. Your patients’ needs, concerns, and search habits may have changed since the outbreak of COVID-19 began. It’s time to brace against coronavirus’s impact by ranking for keywords organically.
Before we dive into SEO and ranking organically on search engines, let’s break down the three sections of Google and learn more about SEO. SEO stands for search engine optimization, which is the process of optimizing content to be detected through a search engine’s organic search results. What’s organic search results, you ask?
Well when a search engine like Google returns its search results, it gives you three sections: ads, the map, and the “organic” results.
Organic search results are the web pages listed that closely match the user’s search query based on relevance. Therefore, ranking high in the organic search results is what SEO is all about!
75% of people won’t click past the first page of results
By ranking on the first page of search results your practice will get more web visitors and attract more patients to your practice.
How to Rank Online Organically During COVID-19
In order to rank online organically during COVID-19, it’s important to start investing in a long-term SEO content strategy. This way you’ll be able to accommodate these shifts and be in a better position online once things begin to normalize again. Here are our tips and tricks to help your practice rank organically and attract more patients using COVID-19 keywords.
Learn More: How to Implement SEO on Your Website
Target COVID-19 Keywords
Now more than ever, your practice needs to be ranking for relevant keywords, which means you should start searching for COVID-19 keywords. Keywords are words or phrases that describe what your content is about so that search engines can rank your page for a related web inquiry. The easiest way to find COVID-19 keywords is to simply conduct research using a keyword research tool.
Here are some keyword research tools you can try:
To brainstorm keywords, first identify the topic and purpose of your web page or content.
Learn More: What Are Keywords? How to Brainstorm Keywords for your Google Ranking
If you’re a veterinary professional, search for keywords that involve pets and COVID-19 along with pet owners and COVID-19. Then, see which keywords are easy to rank for. You want to choose keywords that have a high search volume so you can generate more traffic for your website.
These keywords can be placed in your content, meta descriptions, titles, tags, image alt text, and more. This will increase your chances of enabling search engines to find your page for related search queries.
For example, “should my dog wear a mask” or “how to protect my pet” are COVID-19 related keywords that are easy to rank for and provide value to your clients.
Eye Care Professionals
Authoritative sources like the American Optometric Association, WebMD, American Academy of Ophthalmology, and more are sharing content regarding COVID-19 and eye safety. Your practice should be doing the same.
In your next blog post try using the keyword “eye protection” because it’s easy to rank for and has a search volume of 1.7K in the last month. It’s important to search for keywords that are the most useful and valuable to your target audience.
When you use these targeted keywords in your content, big search engines like Google, Bing, and Yahoo are notified so that they may find your content when a related search query is made.
Because your content is relevant to the search query that was made, it will appear in the search engine results pages for those potential patients.
Be sure your current patients and potential patients that are searching for risk and prevention during COVID-19 can find your site first.
Learn More: Why SEO Matters for Small Businesses
The U.S. Department of Homeland Security has recently deemed chiropractors an essential service, which means you should be optimizing your practice’s SEO now.
Try utilizing “chiropractic adjustment,” “Neurologic symptoms,” “auto injury treatment,” and “sports injury treatment.” These keywords are easy to rank for and have a high search volume among people who experience chronic pain.
If your practice is creating content with these keywords, once you rank for them, your web traffic will increase as more users get directed to your web pages and view or read your content.
Are you ready to adapt these COVID-19 keywords to your practice?
During a crisis, It’s important to adapt to these immediate and significant shifts in search behaviors. Along with using relevant keywords, be sure to closely monitor Google Trends, Ahrefs, Google Search Console, and other keyword research tools to understand shifts in search interest and behavior. Also, monitor your website performance to understand how users are converting during COVID-19.
No time? Let experts take care of your online marketing strategy!
Investing in SEO is a long-term commitment and we understand that COVID-19 is a rapidly evolving situation. Let us make it easier for you, especially during this time, by taking care of all your digital marketing needs, so your practice can get ahead and continue to drive in new patients once this is all over.
Contact our team at 800.792.8384 or click here to discover our digital marketing solutions.