Using Video to Showcase Your Talents
If you’re looking for a way to get noticed and stand out from local competition, video is an excellent medium to showcase what your business has to offer. The average user spends 88 percent more time on a website with video than one that does not! Custom video is a powerful marketing tool that has the ability to attract and engage visitors that visit your website. Not sure where to start? There are a few elements necessary to make a successful video, as not all videos are created equal.
If you want to drive new clients to your website and business, creating a quality video is a must. You’ll want to create something that’s in high-definition with smooth transitions, as a poorly-lit video, blurry video is likely to turn away viewers, not engage them. Keep in mind that the length of the video should be less than two minutes, as you want to ensure viewers watch the entire video. If it’s too long, they will get bored and move on.
Mix it Up
Don’t feel limited to the type of video you can create. For instance, a welcome video on the main page is one of the simplest, yet most effective forms of content. You can use this video to share your office location, introduce your staff, and connect with prospective clients before they even walk through your business doors.
Another option is to go a little deeper and provide behind-the-scenes videos by showing viewers what a day in the life of your business looks like, while also highlighting the care and dedication that goes into every service you offer. This will help viewers see what makes your office, staff and services different from any of your competition that they may be considering.
Video testimonials are a great way for highly satisfied clients to speak about their experience with your business, and give prospective clients firsthand feedback. While you want a great testimonial, do not provide a script or prompt them with what you want them to say. It should be natural and genuine!
No matter what kind of video you decide to create, each one should be personable and ultimately, encourage prospective client to reach out or visit your business. If you want to connect with a wider audience, consider recording videos on trending or relevant topics, while still connecting it back to your business. Remember that people are watching your videos to learn more about your business, so let your personality shine through!