As a small business owner, it can be overwhelming trying to decide what marketing strategy is the best and most beneficial for your business. But despite there being so many to choose from, one option is obvious: video.
Video has begun to dominate all social media and if your business isn’t jumping on this train, you may get left at the station.
Whether your goal is to drive more traffic to your website, give more insight to your products and services or just create more brand awareness, video marketing is one of the best ways to engage with your target audience.
According to HubSpot, 83% of marketers say that video gives them a good ROI.
Using video as part of your marketing strategy presents a great opportunity to promote practice growth and gain even more new clients. Here are 6 surefire reasons your business should be taking advantage of video marketing.
6 Reasons to Utilize Video Marketing
Appeal to Mobile Users
When creating video content for your practice, it’s important to remember to optimize all your videos for mobile devices. With 34% of viewers watching mainly on their smartphones, you want to make sure you think of them when posting your videos.
Here are some important factors to consider for mobile optimization: