How Video Marketing Can Help Grow Your Practice

As a small business owner, it can be overwhelming trying to decide what marketing strategy is the best and most beneficial for your business. But despite there being so many to choose from, one option is obvious: video.
Video has begun to dominate all social media and if your business isn’t jumping on this train, you may get left at the station.

Whether your goal is to drive more traffic to your website, give more insight to your products and services or just create more brand awareness, video marketing is one of the best ways to engage with your target audience.

According to HubSpot, 83% of marketers say that video gives them a good ROI.

Using video as part of your marketing strategy presents a great opportunity to promote practice growth and gain even more new clients. Here are 6 surefire reasons your business should be taking advantage of video marketing.

6 Reasons to Utilize Video Marketing

Appeal to Mobile Users

When creating video content for your practice, it’s important to remember to optimize all your videos for mobile devices. With 34% of viewers watching mainly on their smartphones, you want to make sure you think of them when posting your videos.

Here are some important factors to consider for mobile optimization:

  • Choose an interesting thumbnail
  • Include readable text
  • Use the correct dimensions for mobile devices
  • Consider the loading speed of the page
  • Test the video on your own phone before uploading it

If potential clients are able to view your videos on their smartphones, then they’re capable of watching it anywhere and not just at a desk.

Over half of web traffic on the internet is via mobile devices so if you don’t optimize your video to fit any screen on any device, your isolating a huge number of prospective clients.

Better Understanding of What You Offer

When a client goes to your website, they may not have a full understanding of what your business can provide for them so this is the perfect opportunity to create a video and give them more insight.

It’s different when your client is looking to purchase something in person and can physically see what they will be getting. But things are a little different online. You and your staff have to be able to really sell them without face-to-face interaction.

This is where your video comes into action. You can go in-depth and explain your products and services so they know what your business has to offer and how it can benefit them.

Increase Your Click-Through-Rate in Emails

If you utilize email marketing for your practice (another great marketing tool) adding video to your emails is will increase your click-through-rate.

When you’re constantly sending your clients emails about appointment reminders, special promotions you’re having, or events and you’re not seeing a great CTR, a video will encourage those people to continue through the entire email.

According to Campaign Monitor, including videos in your emails boosts CTR by 65%. Marketers are seeing a HUGE increase in the number of people looking through their emails when they use video.

More Video Shares on Social = More Visibility

Whether it’s a simple thank you video to your clients or a video about new products and services, it’s helpful in improving your CTR and your revenue.
This goes without saying but social media has literally taken over the world and what better way to join in than to create video content and post it on your social channels.

Thousands of videos go viral every single day on social media and yours could be one of them.

There are an estimated 3 billion active social media users and all of those people could be your next client. As a small business owner, you should be actively working towards building brand awareness via your social presence and video can do that.

When you post, your followers have the chance to share it and introduce your practice to even more prospective clients.

Users will be more intrigued to learn about your practice through a video versus just reading a text-based post. More interested viewers become more followers and more followers convert to more clients.

Improve Conversion Rate

People are more inclined to purchase something when they get to see it in action. This is your chance to showcase what is it you can provide to your client.
Videos keep people on longer and encourages them to actually look around your site. The more time people spend reading up on your products and services, the more interested they become in buying and this is how video can help boost your conversion rate.

Rank Higher in Search Engines

Your video content can also assist in getting your website a better ranking on search engines, specifically Google.

Video increases how much time visitors stay on your site. This will alert Google that there is quality content present on your site and that can help your ranking.

But, just like with any part of your website, you must include the proper keywords in the title, meta descriptions and tags. These are important for SEO and should have your specific keywords present in all of them in order to receive a high rank on the search engine results page.

Be creative with the title of your video content and make it unique so that it stands out from your competitors and their videos.

Why You Need Video

So now you’ve learned 6 ways that video marketing can be excellent in helping with practice growth, so let’s review:

  1. Appeal to mobile users
  2. Better understanding of what you offer
  3. Increase your CTR
  4. More video shares = more visibility
  5. Improve conversion rate
  6. Rank higher on SERPs

Now you can get to the fun stuff. Start thinking of video ideas for your practice and put them into action. Whether you and your staff produce them yourselves or you outsource for production, just get started as soon as possible and watch your prospects be converted into new clients!

For more information on the best marketing practices, check out these other resources

Email Marketing Best Practices
SEO Tags and Video Marketing
What is Custom Content and Why is it Important?

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