5 Easy Steps to Clean Up Your Chiropractic Listings
What will most people these days do if they need help recovering from an injury or accident? They will search online for treatment and advice. This is where you want your chiropractic services to appear. Nowadays, everyone can access everything they need and more with a tap of a finger. This accessibility can also be useful for your business.
Search engines like Google or other online directories can help your practice attract more patients. So how will your practices chiropractic listing attract patients for some of your most profitable services? This blog will be all about our top tips to help you manage your listings on top healthcare sites.
Step 1. Claim Google My Business
Ideally, you want to make it as easy as possible for prospective patients to find your practice online. That’s why you should definitely claim your Google My Business profile. First, claiming your Google My Business profile is the most straightforward and valuable first step to managing your online listings. Prospective patients today rely on Google so much to learn about any new service so use this ongoing trend to your benefit.
Secondly, it’s vital that you check all information about your business is accurate and up to date. This includes your office address, contact information, and opening hours. If you change addresses or phone numbers, you should ensure that all the changes are reflected on your Google My Business listing. Your goal should be to make finding your chiropractic practice information as convenient as possible.
Next, adding some images will definitely polish your chiropractic listing. We suggest providing a variety of photos showcasing the inside and outside of your practice. Plus, adding a screenshot from Google maps to further guide any new patients will also look great.
Step 2. Check Other Popular Listing Sites
A big part of listing management is understanding that your practice appears in multiple online directories. There are many chiropractors out there, and you want to be top of mind when potential patients search for healthcare providers to help them with a corrective adjustment.
The most popular online listing system is Google, but you shouldn’t stop there. It would be best to claim your business listing on websites or even apps like Yahoo, Bing, Yelp, Apple Maps, and Facebook. You must ensure all information shared on these websites are consistent and updated.
Secondly, you should ensure your business claims your listings on other top healthcare websites. Being part of healthcare provider directories establishes the legitimacy of your practice and positions your business as a trustworthy partner. Some other healthcare listing websites you should check include ZocDoc, HealthGrades, Realself, Doctorgoogle, and Vitals.
If local or state listings focus on your area, you should make sure that you claim your business on these websites too. Being as thorough as possible is essential to increase your chances of being discovered by potential clients who need your services online. This will also help establish your business’s legitimacy and strengthen your online presence to appear even more professional than some of your competitors.
Step 3. Compare Yourself To Your Local Competitors
The truth is that it’s difficult to determine how your practice is holding up against other chiropractic practices in your city or town. Professional listing management can get you information that can give your clinic a competitive edge.
Consistency is key to ensuring your potential customers find out everything they need to know about your practice before visiting. Some listing management services include providing all your listings across multiple channels to appear clean and professional. A good listing management service is downloadable and has easy-to-understand reporting. This service should make managing all your business listings so much easier. Not only can it improve your SEO ranking, but it can help you update your listings everywhere, and it paves the way for an overall better patient experience.
You can obtain a competitor’s local brand visibility (LBV) score or other health scores through a listing management service. LBV score is an aggregate measure of your most important data. This metric considers your practice’s reputation, social media activity, and search engine discoverability. The weighting of the factors involved in each data set varies by industry and from one practice or location to the next.
Step 4. Update All Your Listing Information
Each directory website that contains your business listing should have accurate information. Regardless of a customer’s search on Yelp or Facebook, they should obtain everything they should know to book an appointment at your practice.
Take note that updating your listing information is not instant. How long will my listings take to update once my information has been submitted? It takes about 3-4 weeks to update all your listings with your new accurate information.
Your listing information not only contains pertinent details about your practice. It usually includes a professional bio or description of your practice. This short bio tells your current and potential patients who you are, what you can do for them, and what makes you qualified to help them.
Your bio should contain all information clients would deem necessary. It should be like a stats card with a little bit of personality. It would be helpful if you included your practice’s why, not just the what. This will help you resonate more with your audience.
Step 5. Get Great Results
How will your practice benefit from taking the above steps? Claiming your business listing will improve your SEO ranking. SEO stands for search engine optimization. This is the process of improving the quantity and quality of website traffic from search engines. SEO increases your online visibility and makes it easier for people to find your business when searching for chiropractic services or offices online. This is a free way to get noticed by more people looking for your services on search engines.
Plus, claiming your business listing will increase the traffic to your practice’s chiropractic website. Online business directories always include the company website. You have a better chance of encouraging potential patients to book their next appointment once they visit your website.
Lastly, claiming your business listing is a great way to polish your practice’s online presence and convey a level of professionalism. This helps establish trust among potential customers and improve your online reputation.
We Can Manage Your Listings On Top Healthcare Sites
Being on top of your business listings can help your chiropractic business expand its online reach and attract more customers. Claiming your business listing is a free and easy way to boost your business online. However, you shouldn’t stop there.
There are many digital marketing tools you can utilize to achieve your business goals and grow your practice further. Fortunately, you don’t have to do everything on your own. With ChiroMatrix, our team of marketing experts is ready on day one to help you along this journey. For more information on digital marketing packages, including content creation, call 877.782.9421 or click here.