How to Write a Unique Professional Bio

Your professional bio is an essential feature on your practice’s website. It gives you an opportunity to tell your current and potential patients who you are, what you can do for them, and what makes you qualified to help them.
Prospective patients want to see custom content on your site. In fact, 40% of people agree that custom content is integral to building credibility. Inspire a sense of trust and familiarity with new clients before they even walk through the door by making sure key pages of your website, such as your About Me page, adequately reflect your practice.
 

About Me Page

An About Me page allows you detail a brief history of your career, from education to recognitions to publications. However, your patients don’t just want to hear about the qualifications that make you a chiropractor, they want to hear the reasons that make you a great chiropractor. This would be the time to get a little personal and reveal why you do what you do.
If there are multiple providers at your practice, there should be a unique bio for each doctor. This can be on one “About Us” page or you can lump these bios together into a “Meet the Team” page.
To write an informative and personalized bio, you should first scribble down short answers to these 10 questions:

  1. What motivated you to choose your profession?
  2. Where did you graduate from college and what is your degree?
  3. Do you have additional degrees, certification, or training?
  4. Do you have volunteer work relating to your profession?
  5. How long have you worked in your field?
  6. Are you a member of any professional associations?
  7. Have you received awards, significant accolades, or been mentioned in prominent publications?
  8. How are you a part of your community?
  9. What do you provide for your clients?
  10. What sets you apart from your competition?

 

About Me Bio Template

To give you the tools you need to get started, we’ve created a fill-in-the-blank template. This is meant to give you a basic skeleton to work with. Add and subtract information as needed and spice it up with personal flare!
[Full Name, including medical credentials, if any] is a [profession] who works with [your clientele] to [how you help them]. [First name] [knows,believes,understands] [the fundamental mission of your business]. Over the last [number of years in this profession] years, [first name] has garnered the respect of [clients,patients,community] and fellow [profession] by [what you provide]. [First name] has [achieved,earned,won,been recognized by] [insert awards, achievements, or other significant recognition of your work].
[First name] was [inspired,motivated] by [experience or belief that drove you to your profession]. [First name] holds a  [insert degree] in [area of study] from [name of university]. [If you hold multiple degrees, a masters, or doctorate, you can write a similar sentence here. You can also mention significant volunteer experience, if applicable]. After graduation, [first name] began working in [location] as [profession] [fundamental purpose of role]. Now, [First name], [works,practices] in [location] where [he,she] [serves,helps,aids] [clients,patients] [fundamental purpose]. When [he,she] is not busy [activity], [first name] enjoys [hobby].
 

About Me Example

If you’re wondering what this template may look like as a finished product, you’re in luck! We’ve put together a mock example using this template and added in a few details as we went along.
Mary Shepland, DC is a chiropractor who works with patients from all walks of life to provide natural, sustainable pain relief and preventative care. Mary believes that the cure to many sources of chronic pain doesn’t lay in addictive substances or expensive surgeries, but in chiropractic care. Over the last 17 years, Mary has garnered the respect of her patients and community by providing exceptional care to treat ailments such as lower back pain, sports injuries, arthritis, scoliosis, and many others. In 2014, she won the ACA’s Annual Award for Outstanding Contributions to the Profession.
As a child, Mary struggled with pain from scoliosis and her parents sought out different doctors, medications, and care until they finally found something that helped her… chiropractic. This experience would alter the course of her life, convincing her that chiropractic was her calling from a young age. Mary holds received her Doctor of Chiropractic degree from Texas Chiropractic College in Pasadena, Texas. After graduation, she returned to her hometown of Phoenix, Arizona to begin working to help people like herself who needed an alternative to alleviate their pain.
In her spare time, Mary can be found binging on Star Wars movies or exploring with her two dogs, Mitus and Theo. Since she’s learned to manage her back pain, she also runs marathons and participates in local breast cancer walks.
 

Why it Works

This simple, professional bio template tells your patients all of the essentials about you. This can be shortened to include only the details you deem most important, but we wouldn’t suggest a bio much longer than this. It is meant to be a stats card with a little more personality.
If you have multiple staff members, create a “Meet the Team” page and write a short bio for each employee, not just the doctors.
Most importantly, always include the why, not just the what, of your job. Your patients are more likely to trust you with their care if they feel like they know you.
 

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