How to Make the Most of Your Google Adwords Account

Setting up your first Google AdWords account can be a confusing process. And once your AdWords account is set up, it can be difficult to figure out where to start. Google does provide AdWords training, but that may not be enough.
AdWords support can be lacking when it comes to the nitty-gritty of your Google AdWords account. In this article, we will go over four key tools you should take advantage of when setting up your Google AdWords account.
 

4 Useful Adwords Account Tools for Success

1. Google Keyword Planner

One tool, and arguably the most important tool, that Google AdWords training neglects to go over in depth is the Google Keyword Planner.
The Google Keyword Planner can help get you started with your AdWords campaign by giving you ideas on what keywords to use from the beginning. Simply input your initial ideas, and the keyword planner will output similar ideas to get you started.
The Google Keyword Planner also lets you see an estimate of how much a keyword will cost, how much competition there is for that keyword, as well as the frequency that that keyword is searched for.

2. Custom Ad Scheduling

Say your business is only open from Monday thru Friday from 8:00 AM to 4:00 PM–in this situation do you think it makes sense for your ad to run 24-7, seven days a week? No, of course not.
Instead, you should use custom Ad Scheduling. With Ad Scheduling you can run your ad only during business hours and not when your business is closed, so you won’t waste money on people trying to contact your business when you aren’t available to speak with them.

3. Google Analytics Integration

Google Analytics is a must-have for running Google AdWords campaigns from your Google AdWords account. Google Analytics is just what the name says it is: the analytics of your campaign.
This includes numbers on your click-thru-rate (CTR) cost-per-click (CPC) and more. Taking careful note of these statistics from campaign to campaign and month to month will help you optimize your ad spend to get the most bang out of your buck.
Like Google AdWords training, you can also receive Google Analytics certification. However, like Google AdWords training, there is no substitute for actual experience. At iMatrix, we not only send you your analytics report monthly, but we help you read through it so you understand just how well your campaign is doing.

4. Call Extensions

If you are a traditional business with a brick and mortar storefront, you should highly consider making use of the call extension Google tool. With call-tracking, potential clients can call you right from your ad, making the transition from potential client to actual client much higher. There is a major difference between a potential client seeing your ad online and continuing to browse, versus simply calling you right away–a call extension on your ad can make you the first and last business that your client sees.

Just the Basics

This has just been a very brief overview of what tools you need to begin for your Google AdWords account to be a success. Each one of these tools could have their own books written about them. Keep visiting our blog for more Google AdWords training and more in-depth information.
Of course, these tools in of themselves can seem confusing as well. If you want your AdWords campaign to succeed without having to learn about all these tools for yourself, give iMatrix a call at 800.943.6423. We can help you succeed in not only your pay-per-click AdWords campaign but in overall online marketing.

Interested in finding out how to utilize AdWords even more?

Read these articles to help get your PPC plan on track:
Useful Features in AdWords
3 Ways to Track Google AdWords Campaign Performance
How to Set Up AdWords Location Extensions
Top 3 Things You Need to Know About AdWords Enhanced Campaigns

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