Author: Samantha Heath

Online Advertising | 17.12.25
Most visitors who arrive on your website are not ready to book an appointment. In healthcare, every choice involves trust, cost, risk, and timing. Patients often research symptoms, compare providers,...
Google My Business on smartphone
Online Listings | 12.03.25
A strong online presence starts right at your doorstep—with your Google Business Profile. Think of it as your digital storefront, where potential customers stop by to quickly grab your business...
Social Media | 04.10.19
Engagement with your practice’s website, social media pages, and business directory listings helps you gauge how well these assets are performing and leverage them to get more patients through your...
Online Advertising | 11.09.19
PPC, or pay-per-click advertising, is a quick and effective way to get your practice shown at the top of Google’s first page of search results. By bidding on the keywords...
SEO | 12.08.19
Showing up on Google’s first page can do wonders for your business. The higher your page is able to rank for related keyword search queries, the better chance you have...
Marketing | 29.07.19
Whether you’re a large healthcare business or a locally owned practice, email marketing can help you communicate with your audience, increase patient retention, and maximize your return-on-investment. In the U.S....
SEO | 22.07.19
Do you know how patients come across your practice’s website? Through a Google search, of course! A search query is the phrase a web user types into a search bar...
Website | 08.07.19
These days, it’s not enough to simply have a website. If we’re being honest, websites are a dime a dozen. However, a thoughtfully-designed, professional website can mean the difference between...
Branding | 01.07.19
As a practitioner in the healthcare field, you may think you don’t have to worry about branding your eye care practice. However, that isn’t the case! Branding your business is...
Marketing | 24.06.19
In our recent webinar, How to Appear Multiple Times on Google’s First Page, we taught you how to increase your search engine ranking and boost visibility to new clients. However,...
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