7 Google Marketing Tools to Grow Your Practice

07/22/20 | by Czarina Greaney | Marketing

Did you know that there are approximately 3.5 billion Google searches per day?

Today, Google and other search engines are smarter than ever, but Google is more than just a search engine. As a matter of fact, Google offers many business and marketing tools your practice can take advantage of to help bring more patients to your door. Read on to discover the top seven marketing tools to promote your practice all within Google. Let’s get started.

Tool 1: Google My Business

Grow your practice with Google My Business (GMB). It’s a great marketing tool that enables potential patients who are searching for the services you provide to easily find your practice. If you want to bring in more patients to your practice, be sure that your business information is accurate such as your location, contact details, opening hours, website URL, name, address, and phone number (NAP).

GMB increases your online visibility by providing more ways for patients to find your practice. It’s also a free tool, yes free! All you have to do is claim your Google My Business listing and your practice can get featured in the search results and in the Google Maps for local searches.

Learn More: The Importance of Local Business Listing Sites

Here are more benefits of Google My Business:

Increase your digital presence
Engage with patients
Receive feedback from patients
View insights for your business listing

Tool 2: Google Ads

If you’re looking for immediate results or you want to give your organic search efforts a bit of a jumpstart, then Google Ads, Google’s pay-per-click (PPC) could get you there. The first step is to create ads that target specific keywords related to your practice’s industry, like your higher revenue specialty services. Unlike organic search, you’ll be able to quickly get in front of potential patients who are searching for the services you provide. But if used smartly, PPC can help you plan your organic search strategy.

The good news is you only pay if users actually click on your ad. By trying out different keyword variations using PPC, you’ll be able to determine which keyword will generate more traffic to your site.

Tool 3: Google Analytics

Google Analytics can answer the most important questions about your website. Here are just a few. How long are people spending on your site? Does it have a high bounce rate? How many visitors do you have on your site and are they returning users or new ones? With the help of Google Analytics, you’ll be able to diagnose your website traffic and understand how users are navigating your site.

Learn More: Tracking Your Progress with Website Analytics

You can also improve your SEO (search engine optimization) with Google Analytics because it will reveal which keywords are effective. Google Analytics provides valuable data your practice needs all through user-friendly reports.

Tool 4: Google Keyword Planner

Google’s Keyword Planner is a keyword research tool that allows you to find the right keywords to target your ideal patients and grow your practice. This tool will show you the average monthly search volume, level of competition, and estimated cost-per-click for specific keywords related to your practice. You’ll also be able to see the metrics from the keywords you have inputted as well as receive keyword suggestions.

Tool 5: Google Trends

Google Trends can help your practice analyze top search topics and search queries from various regions. This handy tool also allows you to see what topics potential patients are or are not searching for.

The first step to examining search terms is to hop on to Google Trends and enter your search term then click search. To maximize your results pick a location, time, and category of the search keyword you are analyzing. Next, click on “Add Term” to start comparing keywords within a specific category.

For example, if you’re a chiropractor looking to grow your practice, consider comparing keywords such as auto injury, chiropractic care, personal injury, sports injury, and chiropractic care center. You’ll be able to see how many times that particular keyword has been searched for within the Google Trends graph. This will help you understand how potential patients are looking for your practice online and how to optimize your platform for search.

Google Trends are particularly useful for:

Understanding search behavior
Monitoring your practice’s brand
Monitoring your competitors

Learn More: How To Increase Your Readership by Using Trending Topics

Tool 6: Google Search Console

Search Console helps you fix issues, measure your site’s search traffic and performance, and see which queries bring users to your site. Check your website’s clicks, impressions, and ranking position on Google Search. By doing this you’ll be able to maintain and monitor your site’s presence and get insight from Google on how search engines view your site.

Learn More: What is Search Intent?

Tool 7: Google Alerts

Google Alerts automatically delivers content to your inbox as it happens. You can choose what you want to hear about. This allows you to receive results weekly and daily. With Google alerts you can pick what you would like to track like your blogs, specific product names if you have an online store, competitors, industry topics, and more.

Google Alerts are especially useful for:

Monitoring mentions of your brand
Following industry trends
Keeping up-to-date on trending news stories
Sourcing articles and content to share
Keeping an eye on your competitor’s activity

Let Our Google-Trusted and Certified Experts Help You

Don’t have enough time? As a Google Premier Partner, we bring Google’s best practices to your marketing efforts. Get access to an array of online marketing strategists, SEO experts, and insights into keywords’ search volume to target your ideal patients and maximize your revenue.

Click here or call us at 800.792.8384 today to learn more about how working with a Google Premier Partner can help grow your practice.