How do consumers decide if they want to click through to a website and book an appointment? What is that deciding factor that makes them dial the phone? According to Kissmetrics, 98 percent of the people who visit your website won’t convert. But that doesn’t mean that your website doesn’t play an important role in conversion, it just means that you need to be cognizant about the ways potential clients find you and how you can win them over with a few simple tips.
Tips to Convert Website Visits into Clients
One goal to set with your website, and any social media efforts, is to convert visitors into scheduled appointments.. Once that prospective client is in your office, you and your friendly staff can work on converting them into a lifetime client. But someone who visits your website for the first time isn’t going to simply arrive at your site and book their appointment without looking around or intrigued by one of your social media pages.
Utilize Social Media To Warm Leads
The first thing a prospective client sees when they go to your social media page is your profile. And if your profile doesn’t include all of the important information that prospect is looking for, they’ll probably just click away.
Here are a few basics to make sure you have on your profile:
- Link to your website
- Book an Appointment feature
- Reviews (whether shared by you or utilizing the social media profile features like on Facebook)
- Consistent content about your practice, your community, and your area of expertise
By optimizing your social media profiles, you can ensure that your potential clients will