14 Strategies to Generate Leads for Your Chiropractic Clinic

Navigating the digital landscape for chiropractor lead generation can revolutionize your practice. By implementing Search Engine Optimization (SEO) and other strategies, your website can be the first stop for those seeking chiropractic services in your area.

Before we dive into how to generate more leads, let’s discuss what exactly a lead is. A person is considered a lead before becoming a new patient at your chiropractic office. Therefore, you must spend some time and money marketing your chiropractic business.

So, the question is, how? This is where lead generation comes in. In a nutshell, lead generation is the process where a business uses a few different ways to gain potential patients’ interest for future sales. 

The strategies mentioned in this article, combined with a patient-centric approach, can significantly bolster your chiropractor lead generation.

Concept art for lead generation.

1. Optimize Your Chiropractic Website

You probably already have a website that gives patients an overview of your chiropractic services. However, you must maximize your website to attract potential patients and build a base of loyal customers. When you optimize your website, you can use it as an effective way of generating leads.

So, how can you use your chiropractic practice website as a lead magnet? Here are some valuable tips to get started:

Add Call to Action Buttons

You can strategically place CTA or call-to-action buttons all over your website to encourage potential patients to delve deeper into your practice. A CTA is a prompt on a website that tells a person to take a specific action. For example, for chiropractic lead generation, you can use CTAs like “learn more,” “book an appointment,” or “subscribe.”

Well-placed CTAs can help guide your visitors through their journey on your website. And not only that, they can potentially increase your practice’s conversion rates. The conversion rate measures the proportion of users who execute the desired action. Conversion rates are derived by multiplying the total number of converted users by the audience’s overall size.

Invest in a Chatbot

If you have the money, you can invest in a chatbot to talk to prospective patients in real-time. A chatbot is a computer program that simulates human conversation, usually in a text or voice form of communication. That chat box automatically pops up on certain websites, offering some assistance to website visitors. Businesses like yours have a lot on their plate, and having a chatbot on your website would mean there would always be someone to answer questions or concerns about your practice.

Develop Web Forms

You can create web forms on the pages that get the most traffic. Web forms allow you to collect and manage website visitors easily and efficiently. These forms are embedded on your website, making it convenient for your leads to provide their information. They are also a great way to get some input from prospective patients and indirectly establish relationships. This relationship can potentially turn leads to regular customers.

Launch Landing Pages with Special Offers

Consider adding landing pages that showcase exclusive offers. Landing pages direct your website visitors to a specific offering (in your case, service) and encourage them to take action. This is an excellent opportunity to start a conversation and strengthen your customer base. Since you’re using a landing page for lead generation, you can offer discounts or special packages to new patients.

2. Optimize Your Content to Maximize Lead Generation

Concept art for optimizing content for website, email, and social media.

One of the most effective ways to increase your website traffic, potentially leading to new patients, is to create valuable content. Your content, especially your blog posts, has the potential to boost your website traffic tremendously. So, how can you use blog posts for lead generation success?

When developing blog topics, you must focus on matters of great interest to your potential patients. As a start, you can discuss topics that your patients would usually bring up during their visits to your office. For example, you can write an article about natural pain management or practical tips to avoid injury.

As you write blog posts, using specific target keywords is essential for successful digital marketing. These keywords can boost your ranking on search engine results pages like Google and Bing. 

When someone clicks on the blog post on their Google search engine page results (SERPs), they are led to your chiropractic practice website. These website visitors can potentially turn into exclusive chiropractic leads for your practice.

Aside from the strategic use of keywords, you can also optimize your content by creating landing pages on your blog pages. This segments and categorizes your offers and services for users to access easily. If a landing page is strategically built with the right look and copy, it can potentially lead to establishing a new patient relationship.

Learn More: The Importance of a Chiropractic Blog for Your Practice’s Website

3. Use Google Ads

While you can use organic search engine optimization (SEO) tactics to rank high on Google search results, you can complement your efforts with the help of Google Ads. Advertising on Google is a fantastic way to boost your business, especially in your local area.

Google has a very sophisticated algorithm that categorizes users and their behaviors. It allows you to focus on the audience that is searching for what you offer as a local chiropractor to help you generate leads. Google ads also give you an edge over the competition because it would be easier to stand out among local businesses in search engine results.

Pay-per-click ads are some of the most cost-effective online ads your practice can try. In pay-per-click ads, you only pay for the number of visitors that end up on your chiropractic website because of that specific ad.

Get your chiropractic practice found online

When you use Google Ads, you essentially buy your way into the top of search results. But what makes an effective Google ad? To maximize this marketing tool, you need to take note of the following:

  • Add specially created graphics that complement your ad copy.
  • Your ad copy should utilize chiropractic-specific keywords naturally.
  • Your ad copy should communicate the unique benefits of your service. It should be compelling enough to persuade users to click on your ad. Use strong calls-to-action (CTAs) to encourage users to take the desired action.
  • Create different versions of your ads to see which ones perform better. These include using other headlines, additional descriptions, and even different CTAs.
  • Use Google’s tracking tools to monitor the performance of your Google ads. Take advantage of this data to continually tweak and optimize your ads, keywords, and landing pages for better performance.
  • Ad extensions provide extra business information, like location or phone number. They make your ad more informative and engaging, potentially improving click-through rates (CTRs).
  • Understand your audience’s needs, their search behaviors, and their demographics. The information will guide you in creating targeted and more effective ads.

4. Ask Current Chiropractic Patients for Online Reviews

5-star reviews online reviews from customers.

Your online reputation is crucial to your lead-generation efforts in this digital age. People are saying your online reputation can either generate leads or drive away potential patients. But it’s equally important to respond to these reviews the right way, as it says a lot about your business.

BrightLocal reports that around 46 percent of consumers trust the reviews they read online as much as personal recommendations. This means that promising words from actual patients on the internet can potentially generate more chiropractic leads.

Nowadays, many people trust online word-of-mouth, and there’s power in utilizing that. To build a positive reputation online, you should encourage your satisfied patients to post online reviews about your chiropractors on Google Reviews and Yelp after a visit. Then, share these client testimonials on a web page or through videos, so potential chiropractor leads can instantly view them. Simply asking for an excellent review can do wonders for your chiropractic practice.

However, it’s not enough to give patients a nudge to post a good review. You can also use negative reviews as an opportunity to remedy your relationship with patients who were not satisfied with your services. Mending a relationship with a patient lets potential patients know that your business cares about customer satisfaction and is worth patronizing.

Learn More: 6 Tips for Handling Negative Business Reviews

5. Improve Your Search Engine Optimization

Commonly known as SEO, search engine optimization is critical for local lead generation and the overall website. Improving your SEO can help potential patients learn about your chiropractic business online. In turn, you can convert these potential patients for lead generation success.

There are many ways to use SEO to boost web traffic. Here are a few tips you can follow:

  • Make sure that your website is easy to navigate. A good quality website is designed to make the customer journey as convenient as possible. This means potential patients shouldn’t have a hard time looking for a specific item.
  • Claim your Google My Business profile online. But first, you must make sure all the information about your chiropractic office on business listing sites is accurate. Taking the time to verify all the information listed, such as the business name, location, hours of operation, and phone number, can make a huge difference.
  • Improve website speed so your web pages will load quickly, regardless of whether the site visitor is on a desktop or mobile device. You can use this online tool to improve your web performance.
  • Acquire more backlinks for your website. These are links from other websites that reference your content. Having your website cited boosts your authority and credibility.

6. Engage With Followers on Your Social Media Pages

social media marketing

A lot of businesses use the power of social media to generate leads. It can introduce your chiropractic services to a broader audience. This connection can potentially blossom into a doctor-patient relationship as well. That’s why you should also leverage your social media presence for potential leads.

You should post exciting and quality chiropractic content, such as nice pictures, videos, and infographics, on your social media platforms. It would help if you could reach out to different patients and create meaningful conversations. 

To further boost your content, you can invest in social media ads. This online marketing tool is handy when advertising a new offering or an event.

Popular social media platforms, like Facebook and Instagram, offer customizable ads. These can help you target people based on their location and other demographics. Plus, Facebook ads allow you to add graphics, copy describing your offer, and your business location. These elements strategically can lead to local search success.

7. Partner With Other Healthcare Providers for Referrals

A lot of people tend to trust healthcare providers. If you build relationships with other healthcare professionals, they could potentially help you with your local lead-generation efforts. Whether they’re friends or professional acquaintances, having another trusted professional recommend your chiropractic office to others can give you a constant stream of new patients.

When it comes to partnering with other healthcare providers, it’s important to note that this relationship should be a two-way street. As they refer patients to your practice, you should also refer others to their office. In the end, both practices win.

8. Create Gated Content

Gated content refers to valuable resources that users can only access in exchange for their contact information, usually through a form on your website. Creating gated content, such as eBooks, is a powerful strategy to generate leads for your chiropractic clinic.

Capture Contact Information

When prospective patients are interested in your eBook, they will have to provide their contact information (like their name, email, phone number, etc.) to access it. This gives you a direct line of communication with anyone who has expressed interest in your services, effectively creating a new lead.

Provide Value and Establish Authority

eBooks offer an opportunity to dive deep into topics related to your practice, such as the benefits of chiropractic care, tips for back pain relief, or explanations of different chiropractic treatments. This valuable content not only helps your audience but also positions you as an expert in your field.

Nurture Leads

Once you have the contact information of potential patients, you can further nurture these leads with additional relevant content, special offers, or invitations to book an appointment. This nurturing process can help convert leads into actual patients.

Track and Measure Success

Gated content is trackable. That means you can easily monitor the number of downloads and conversion rates. This helps you understand what type of content is most effective for generating exclusive chiropractic leads.

Integrate with Other Marketing Channels

You can use the gated content as a centerpiece for other marketing activities. For instance, you could promote the eBook on your social media platforms, through email newsletters as email marketing, or with a Google Ad campaign.

The goal of gated content is to provide real value to the prospective patient. If your eBook is simply a veiled sales pitch, it’s unlikely to generate many leads. However, if it offers actionable advice or insights, it can be a strong tool to generate chiropractor leads for your clinic.

  • You Don't Want To Miss Out!

    Download your free digital guide to get the latest
    tips & insights to make more money for your practice.
  • This field is for validation purposes and should be left unchanged.

9. Launch Promotional Videos

video marketing for your practice

Promotional videos provide an excellent avenue to attract more clients and generate exclusive leads for your chiropractic clinic. As visual narratives, they can explain complex chiropractic procedures with ease, showcase your clinic’s state-of-the-art facilities, and highlight the unique selling points of your service. Featured testimonials from satisfied clients can all be summed up in an engaging, digestible format for new potential customers.

The power of promotional videos extends far beyond their visual and explanatory potential in the chiropractic industry. They also play a crucial role in enhancing your clinic’s online presence. Given that YouTube is the second-largest video-sharing platform globally, well-crafted videos can significantly amplify your visibility, putting your clinic right where your potential clients are looking.

Promotional videos are also tailor-made for sharing on social media platforms, which can usher in greater exposure and the possibility of viral marketing. This organic reach can bring in a flood of chiropractor-exclusive leads who might not have found you through traditional search methods, such as PPC Ads.

Moreover, videos provide a unique opportunity to build trust and showcase expertise, which are two crucial components in a patient’s decision to choose a chiropractor. By offering a glimpse into the behind-the-scenes workings of your clinic or featuring professionals speaking about their field of expertise, videos can foster a sense of trust that text-based content may struggle to achieve.

Search engines tend to favor websites with rich, diversified content, including videos. These can improve your website’s ranking, making it easier for potential leads to find your services.

Promotional videos are a vital tool in a chiropractor’s digital marketing toolkit. That’s why you cannot overlook the potential of advertising through informative videos.

10. Strengthen Link Building Efforts

Building backlinks is crucial because they serve as “votes of confidence” from one website to another. These links show that your website is trustworthy. Google also uses them to determine the value and relevance of your website’s content.

The more high-quality, relevant backlinks you have, the more likely Google will rank your site higher in search results. Thus, chiropractor leads require you to incorporate link-building into your digital marketing endeavors.

Good backlinks can help you reach more potential customers who are looking for your services. Link building can also involve guest posting opportunities where you contribute content to other websites in your industry. Guest posts can secure a backlink to your site, boosting your visibility and credibility.

11. Optimize Your Google My Business Profile

How does your practice appear in local Google search results? Google My Business (GMB) is an essential tool for local SEO. By optimizing your GMB profile, you can improve your local search ranking, drive more phone call inquiries, and get more leads online.

You can post updates about your services, operating hours, and photos of your practice. Reviews on GMB also play a critical role in attracting new patients, as people often look at reviews before deciding on a service provider.

12. Offer Free Workshops

There’s a saying that goes, “Give and you shall receive,” and this applies to generating leads too. By offering free workshops, you can demonstrate your expertise in chiropractic care. At the same time, you provide valuable information to potential clients.

These workshops can address common issues or concerns about chiropractic treatments. This approach helps build trust and rapport with potential clients, making them more likely to use your services in the future.

13. Explore Local Search/Google Map Ads

As a chiropractor, your customer base is likely local, which is why you should consider exploring Local Search and Google Map Ads. These platforms allow you to target ads specifically to people in your local area who are searching for the services you offer. By doing this, you can capture their attention at the exact moment they’re looking for a chiropractor, increasing the likelihood that they’ll choose your practice. This is a powerful tool to increase visibility and draw in local leads.

14. Buy Leads

Buying leads can provide a direct route to prospective clients who are actively looking for chiropractic clinics. These are often pre-qualified leads, which means they’re more likely to convert into paying clients.

However, the quality of these leads can vary, so it’s important to work with reputable lead generation companies. It’s also crucial to have a solid follow-up process in place to maximize the conversion rate of these leads.


Generating chiropractic leads takes strategic planning and dedicated effort. By leveraging the above-mentioned 14 methods, from optimizing your Google My Business profile to exploring local search ads, you can reach out to potential clients effectively.

Remember, success lies in constant experimentation and fine-tuning your strategies to keep up with the changing digital landscape.

Choose ChiroMatrix for Chiropractic Lead Generation

Chiropractic marketing can be challenging in the digital age, but when you play your cards right, all the digital marketing efforts you exert can boost your business. The money you spend will be worth it with the number of new clients that visit your practice. However, getting qualified leads can be tricky. To make the process easier, you can invest in ChiroMatrix.

ChiroMatrix has been instrumental in generating leads for many chiropractors for years and can do the same for you. If you need help getting more patients through your front door, call us at 800.792.8384 or click here.


What do lead generation specialists do?

Chiropractic lead specialists work on strategies to generate qualified leads for chiropractic businesses. They use digital marketing techniques, such as SEO, social media marketing, email marketing, and pay-per-click ads, to increase visibility and attract potential clients within a certain radius. They also analyze data to understand user behavior and tweak strategies for better conversion rates. They manage relationships with new and existing clients, ensuring their needs align with the services being provided.

Who is the target audience for chiropractors?

The target audience for chiropractors typically includes individuals suffering from musculoskeletal issues, such as back pain, neck pain, and headaches. These can range from athletes to office workers, accident victims, and the elderly. Chiropractic care’s holistic and non-invasive approach also appeals to those seeking overall wellness and preventative care, broadening the potential audience.

How much should a chiropractor spend on marketing?

The figure a chiropractor should spend on marketing can vary depending on their locale, business size, goals and marketing expectations, and the competition level in their area. Small to medium-sized businesses, including chiropractic practices, are often recommended to allocate 7-8% of their revenues to marketing. This figure could rise to 10% or more, depending on the competition.

Let Us Help You Gain And Retain More Ideal Patients

Would love your thoughts, please comment.x