The battle for a top spot on Google’s search engine results page kind of feels like a game of baseball. Not only do you want to be on the field, you want to be number one.
This is for good reason, too, considering 75% of web users don’t click past the first page of search engine results. Of that 75%, 33% of clicks go to the top three results. The more clicks your website receives, the more opportunities you have to turn a user into a new appointment in your calendar. That number one spot is looking pretty good, right?
Luckily, there are strategies you can implement to make sure your website tops Google rankings for related searches. Read on to learn how you can create a winning game plan to get found on Google and draft more clients to your practice.
Invest in Targeted Ads
Targeted advertising allows you to place your website in front of your ideal clients just when they’re searching for businesses like yours online. This form of advertising offers an effective way to reach potential clients quicker than you might with SEO alone.
PPC, or pay-per-click advertising, is an advertising model that requires a company to pay a host, such as Google, each time someone clicks on one of their ads. You, as the advertiser, bid on keywords that you believe potential clients may be using when they search for businesses like yours. For example, if you are an optometrist living in Omaha that offers lasik surgery at your office, you may bid on a keyword phrase like “lasik in Omaha”.
Here are a couple tips to help you make the most out of your targeted advertising endeavors.
1. Research Keywords
Don’t just assume that certain keywords will work for your advertisements. Research keywords to find out which get the most traffic, the most clicks, and which have the most bidding competition. To learn more about how to conduct keyword research, check out this blog post.