How to Get More Email Subscribers When You’re Not a Techie
Despite the ever-changing landscape of digital marketing, email continues to be a marketing staple for small and large businesses alike. How often have you opened an email from your favorite retailer to check up on their new sales or claim a discount? Have you ever signed up for a newsletter for your weekly dose of news, information, or laughs? Email marketing boasts an average ROI of 3,800%! With approximately 3.7 billion users worldwide and a continuous projected increase, email is an excellent way to interact with your audience through a platform they use nearly every day.
You might be thinking, okay, okay, you’ve convinced me. But how do I get email subscribers in the first place? Well, my friend, you’ve clicked on the right link. Check out these four easy ways to grow your email list even if you’re not particularly tech savvy.
4 Ways to Get More Email Subscribers
1. Offer Incentives
Offering incentives is one of the primary ways a business encourages users to sign up for their email list. Receiving offers or discounts directly to their inbox makes clients feel as though they are getting a special perk because they are! To use this tactic, prompt users to sign up for your emails by featuring a form fill on your website or in pop-up form. Be transparent about what users can expect from your emails, such as important updates or exclusive offers. For example, your tagline could read, “Sign up for our newsletter to receive expert advice and special offers directly to your inbox!” You also want to make sure you include a clear opt-in checkbox so that they are aware that they are opting into your email list.
2. Provide Value Through Resources
To piggyback on our previous tip, it’s essential that your subscribers are getting something out of these emails, even if it’s not monetary value. There is value in information, whether that simply be a notice of a change in location or a practice-related infographic. Personally, one of our favorite ways to generate value is to create educational resources that are designed to help our audience achieve their business goals through marketing. Producing educational materials not only facilitates learning, it also helps boost your credibility as an authority in your field. This means your email subscriber is more likely to trust your expertise and remember you the next time they need to make an appointment.
3. Be Social
As you likely know from your business’s social pages, shareable materials perform better than strictly sales-oriented content. So, why can’t this concept translate to your email newsletters? If you provide resources to your email lists, make those materials available to download so that users can share with their friends, family, and colleagues. Better yet, include a button that allows users to share the resource directly on their own social pages! Be sure to brand your materials. You can do this easily by stamping resources with your logo. You can also use social to get more email subscribers. Who says you can only promote newsletters on your website? Create a post with a link that allows your followers to sign up for your emails so they can get more of the content they love.
4. Write Thoughtful Subject Lines
Have you ever scanned over a subject line and deleted the email before ever opening it? Subject lines are a direct indication of what your audience can expect from your content, so make sure it’s something they want to read. Generally, people don’t want to be feel like they’re being sold to, so steer clear of sensational headlines that remind readers of a used car salesmen promising “THE BEST DEAL IN TOWN.” Be straightforward, but show some personality if the topic permits. For example, if you’re a chiropractor sending out tips for good posture, your subject line could read, “How to achieve a posture that will make mom proud”. Not only will good subject lines increase your likelihood of click-through, they can also keep your email list from hitting that “unsubscribe” button.
Tried and True
Email marketing may be one of the oldest tricks in the marketing playbook, but it continues to provide businesses with an effective way to reach new clients and communicate with existing clients. In fact, 80% of retail professionals believe email marketing is one of their top performers in regards to customer retention. You don’t need to be a tech genius to begin using this marketing strategy. You just need a little time, content, and a will to grow your business.