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The Power of Images in Marketing

//The Power of Images in Marketing

The Power of Images in Marketing

Do you remember being fascinated with the colorful illustrations in children’s books when you were a kid?

And when reading a manual on how to construct your new bookshelf, how much do you rely on the visual representations of the steps?

Has an image on the news or a work of art ever brought you to tears?

Images have the power to spark our interest, increase our understanding, and invoke an emotional response.

Pictures, videos, and graphics used in marketing materials are no different! A well-written blog post or web page could go unread if the images on the page don’t support your content. In fact, articles with images receive 94% more views than articles without them. With stats like that, we hope you never let a page of content go without marketing images again!

But if you still need a little more convincing, here are 4 reasons why you need to incorporate visual marketing into your website and social media now.

4 Reasons Why You Need to Use Visual Marketing

1. Images attract more attention to your marketing content.

Are you or a member of your team creating articles, press releases, and other content for your business? Then it’s essential that this content features images that keep readers interested and give them a better understanding of the piece.

In 2018, it has been estimated that 84% of communications were enhanced by visuals. Most people that are searching online are not looking for a novel, but rather information or entertainment that is easily accessible. Images not only support the purpose of your content but help keep web users interested in your content.

For 2019, the power of visual marketing shows no sign of slowing down, with video expected to attract 80% of all online traffic. Plus, posts that include video attract 3x as many links as posts with text alone. More backlinks to your con