15 Creative Optometry Website Design Ideas

A successful optometry practice goes hand in hand with digital marketing. Most potential patients Google your practice before making an appointment. Like any healthcare facility, people need to hear about your practice from somewhere. Whether it’s a recommendation from a friend, email, or online review – any form of eye care marketing will affect the loyal clientele of your practice. 

Optometry websites are the next best thing to market your eye care business. It’s a great way to showcase your practice’s specialty services, products, location, reviews, and patient testimonials.

Why Optometrists Should Focus on Website Design

Why should you focus on developing the best optometry websites? A great optometry website can elevate your insight vision center. Here are some compelling reasons you should include it in your digital marketing strategy:

• It impacts your audience’s perception of your practice. A potential customer judges your credibility at first glance at your website.
• It helps your search engine optimization (SEO) strategy. Optometry websites focused on SEO can increase their chances of being discovered by more patients online.
• It empowers you to become more competitive. Smart optometry practices are already investing in online marketing. If you don’t take web design elements seriously, you might miss out on plenty of opportunities.
• It allows you to remain consistent. Optometry websites are extensions of the practices, and you can stay consistent if your website design reflects everything your business stands for.

Today, most forms of marketing are done online – so don’t miss out on potential patients with a nonfunctional optometry website design. Here are 15 effective and creative optometry website design ideas to generate more patients for your practice.

1. Design an Interactive Website

Did you know 75% of website credibility comes from design? You don’t want to misrepresent your practice and lose potential patients to a bland site, so make sure your optometry website is informative, engaging, user-friendly, and easy to navigate. You want users to access information about your practice quickly. Here are some ideas to help you create an interactive optometry website:

• Provide users the ability to request directions to your office based on their location.
• Include your practice’s phone number in the most visible part of your website (top or center) to make it easier for clients to contact you.
• Add an appointment request form option so patients do not have to call to schedule a visit, and your office can run more efficiently.
• Upload existing and new patient intake forms to your site.
• Place a search bar at the top of your blog page so visitors can easily access the blogs based on the keywords they search for, like home remedies for dry eyes, what to expect at your first eye exam, contacts vs. prescription lenses, etc. 
• Install a live chat feature so users can communicate with your office online. This will also help streamline your practice. 
• Add a Contact Us page with your email address, phone number, and the address of your practice.

2. Add Eye Care Illustrations & Infographics to Your Website

When it comes to eyesight and vision care, some people might not benefit from having to read entire paragraphs. Illustrations and infographics convey information about eye conditions, treatments, and best practices.

Here are some illustrations and infographic ideas you can create:

• The Best Eye Glasses For Your Face Shape
• Contact Lenses Vs. Eye Glasses
• Do’s and Don’ts of Wearing Contacts
• How to Stop Eye Twitching
• How to Make Your Eye Glasses Last
• Optician, Optometrist, and Ophthalmologist: What’s the Difference?
• Top Signs It’s Time for an Eye Exam
• How to Keep Your Eyes Healthy While At Work

Ensure your illustrations follow a consistent style and color scheme throughout your optometry site so that information can be passed on while simultaneously creating a unified look and establishing your brand’s image.

Learn More: 6 Optometry Marketing Ideas For Your Practice

3. Use Video Animations to Create a Memorable User Experience

Some people are unfamiliar with video animations, but they are an attractive addition to your website design. Adding movement to an image on your website can capture users’ eyes and make them more interested in what they are looking at. Below are some video animation ideas you can explore for your eye care website:

• Related Symptoms of Different Eye Conditions
• How to Take Care of Your Eye Glasses
• Common Mistakes That Cause Eye Strain
• Best Food Picks for Optimal Eye Health
• Improved Eyesight With Brand New Glasses

Be careful when creating and choosing the animation! Make sure that it supports the key message you are trying to communicate.

4. Incorporate Photos of Your Eye Care Products & Services

Let’s be honest – website visitors are drawn to pretty pictures. Take some time to invest in photos that showcase your vision products and services. You can even get a professional photographer and/or editor to do this. These high-quality images can be used throughout your optometry website, blog posts, email design, newsletter, office, etc. Here is a short list of what your eye care clinic should have on hand photos of:

• New Glasses Designs and Frames
• Customers With Various Face Shapes Wearing Your Eyeglasses
• Available Contact Lenses For Sale

Ensure your photos are unique and in line with your online presence. Otherwise, you will blend in with the rest, which leads us to the next idea. 

5. Establish Your Brand & Stand Out From Your Local Optometry Competitors]

Find the right branding that suits and represents your eye care practice. Most business owners and eye doctors don’t know this, but establishing your brand is the first step to building a patient base.

Set yourself apart from other optometrists in your area with a compelling homepage. You can do this by highlighting the specialty services and products you offer that they don’t. Check out the photo below for a good example.

Read on: 9 Strategies to Dominate Your Optical Marketing

6. Publish Educational Eye Care Content on Your Website 

All the effort invested in producing high-quality content will go to waste if people don’t see it. Organize your optometry website in a way that showcases content about your practice. These include blog posts, infographics, your specialties, and five-star customer reviews. Another tactic you can leverage is using social media – like Facebook, YouTube, Instagram, etc. Share your blogs, articles, and infographics on your social media pages. It’s a great way to increase engagement and attract more users to your website. Here are some topics you can write blogs about and share: 

• Feeling Eye Strain From Staring at a Screen All Day?
• Invest in Brand New Eye Glasses
• Improve Your Vision With Our Optometry Practice
• Replace Your Old Contact Lens
• Should You Use Transition Glasses?

Learn more: Top 7 Creative Marketing Strategies for Eye Doctors

7. Provide Complete Information to Your Website Visitors

Just because potential eye care patients visit your website doesn’t mean they’re ready to make an appointment. They might turn away if they fail to find information and details they need to know from your practice.

One way to ensure they’ll get in touch with you is by having clear information on your homepage and throughout your website. The latest information about your optometry practice should be easily located. Otherwise, visitors will look for another optometry website that can provide them with the information they need. Be sure to include the following details:

• Locations and Branches (if you have more than one practice) 
• Operating Hours
• Contact Number/s
• Email Address

Having complete information on your eye care website ensures that potential patients will be more likely to contact you. If you change locations or have a new number, you should ensure you update all available channels, including your official optometry website.

8. Don’t Be Afraid to Use Videos

Did you know that a third of online activities involve watching video content? We often underestimate how effective videos can be, so this is another great way to provide your website visitors with a good user experience. A silent or captioned video might be the way to go because people are turned off by the loud autoplay videos or audio. Make sure that your video is of great quality because it will boast of your reputation in the field of eye care.

Videos are a great form of content because they are dynamic and exciting. Your branding can be strengthened by just one short video, like any of the following:

• Bad Habits That Will Harm Your Eyes
• 5 Quick Ways To Maintain Your Eye Glasses
• How To Quickly Change Your Contact Lens
• Signs That It’s Time An Optometry Check-Up
• How To Know If Your Eyeglasses Need Replacing

Investing in these videos is a simple way to take your optometry website to the next level.

Learn more: 10 Tactics to Drive Traffic to Your Eye Care Website

9. Add Your Social Media Profiles to Your Web Design

Adding your social media profiles like Instagram, Facebook, and Google My Business will increase your brand awareness while connecting with more followers. You want to add social media buttons to your optometry web design, but only when relevant. 

Add a social media button to every blog or resource to encourage social sharing. Users can share the entire article, improving your SEO, increasing engagement, and attracting new patients. Place your social media icons in the website footer to help increase your engagement.

You can also explore mirroring the content on your Instagram page to your optometry website. This feature is a stellar way to drive more people to follow you on social media and provide more interesting visuals on your site.

Read on: 10 Eye Care Social Media Mistakes to Avoid

10. Use Long-Tail Keywords to Attract More Patients 

Your patients are searching online for an eye care provider. You want to ensure that your practice’s website pops up in the search engine when they are looking for an eye exam, contact lenses, prescription glasses, and designer frames. To help you increase your ranking on Google, you’ll want to include long-tail keywords in your content. How do you do that?

By creating content on your optometry website, such as blogs, and pages that use those keywords. The following is a  list of long-tail keywords you can use in your content:

• Signs You Need to See an Eye Doctor
• How to Choose a Good Eye Doctor?
• What to Expect from an Eye Exam
• How to Care for Your Prescription Glasses
• Are Designer Prescription Glasses Worth It? 
• How to Properly Clean Your Contact Lenses

Use search engine optimization sites like Ahrefs, Google Search Console, SEM, Moz, and more to find long-tail keywords that work for you.

Read on: Your SEO Guide to Optimizing Your Optometry Website

11. Choose The Right Website Color Scheme For Your Practice

You’ll notice that every business card, brochure, or other marketing material follows the same color scheme and font size. The design of your website should reflect this and represent your practice accordingly. Check out these popular optometry web design colors and why you should consider  using them on your website: 

• Red is a bold color that evokes strong emotions. It creates a sense of urgency with its intensity.
• Orange is a cheerful and confident color; orange signifies enthusiasm. Alternatively, it can convey a sense of caution.
• In the same way that orange provides a cheerful feeling, yellow does as well. Typically, it represents optimism and grabs the viewer’s attention. However, you should remember that certain shades can strain your eyes.
• The color green is associated with nature and growth, health, serenity, tranquility, and wealth.
• The color blue is associated with water and brings feelings of calm and serenity. It also creates a sense of security and trust and is frequently used by businesses.
• Turquoise represents a symbol of sophistication and also of healing.
• Those who are wealthy and successful wear purple. It’s a powerful color, but it’s also a symbol of creativity.
• Brown represents friendliness, the earth, and nature.
• Having a sophisticated feel, black is an inherently powerful color. Usually, we think of “sleek” brands when we think of exclusivity and mystery.
• ‘Gray’ gives a sense of security, reliability, and intelligence.
• White provides a feeling of cleanliness or neutrality.

Your website’s colors should be consistent in branding and design across all pages. The same goes for your brochures and business cards. 

Click here to explore our optometry website gallery

12. Make Your Website Minimalistic and Include CTA Buttons

When you are clear about the purpose of your optometry website and its pages, you can eliminate anything irrelevant. For example, you can eliminate old promotions and discount codes, as well as bios of staff members no longer employed there. This will result in a more streamlined and attractive design.

According to Google, visual complexity is negatively correlated with website appeal. Quite simply, people do not like to wait and be overwhelmed. Website speed, for example, can be improved by simplifying your design.

Here are a few tips for avoiding these issues:

• Menu items — Keep it simple. Add your eye care services, online store, resources, contact us, and a patient center that includes online forms and insurance payments.
• Jargon – Avoig clichés, overused words, and hollow statements that will lose your audience’s attention. Instead, add some personality to your writing.
• CTAs—Use CTAs sparingly. Think about the page’s purpose and what you want your visitors to do. Is it to make an appointment? How about 50% off an eye exam? CTAs do not have to appear on every page.

13. Optimize Your Optometry Website For Mobile Devices 

How does your practice’s website look on a mobile device? The majority of your potential patients are searching for an optometrist online using their phones. On mobile, they expect answers quickly. You want them to learn about your practice so they can decide if they’re interested in booking an appointment.

Their experience on your optometry website will heavily influence their impression of your practice and the likelihood that they will become a new patient. Make your website mobile-friendly; you need the simplest, straightforward navigation that connects potential patients to what they’re looking for.

The following reasons should motivate you to optimize your website for mobile: 

• Appear higher in search engines like Yelp, Bing, Yahoo, Google, and Facebook.
• Mobile devices account for more than half of Google’s searches.
• A majority of ads are seen by users on their mobile phones.
• Visitors are five times more likely to leave your site if it isn’t mobile-friendly.

14. Have an Easy-to-Use Optometry Website Navigation 

While an optometry website should be clean and refined, this doesn’t mean it has to be dull. People still long for an exciting user experience on the web! Make sure that navigation on your website is fun and easy. The last thing you want is to turn away visitors because they couldn’t figure out how to get to another page. The best way to do this is by testing your own website out and pinpointing if there is any part that is slow or confusing for you.

15. Highlight Your Clients’ Testimonials

Aside from adding high-quality images to your website, another stellar feature you should consider is adding your clients’ testimonials to your web design. Your clients’ kind words can compel new patients to book an appointment at your clinic. It functions as digital word-of-mouth. You can source testimonials directly from satisfied customers or use positive reviews found online.

Hire Professionals to Execute Your Practice’s Design for You

We understand you are a busy eye care practice, and you may not have time to implement these ten effective website design ideas. Our team of experts can save you time and manage your website along with your marketing needs. We have clean yet sophisticated designs like Del Mar and compelling websites with videos like Harrisburg for you to choose from.

Let us help you so you can then focus on other aspects of your practice, such as providing great eye care and the best customer service to your patients. We can help revamp and become one of the best optometry websites in your area, as well as maintain these sites. Give us a call at 800.792.8384 or click here to learn more about our eye digital marketing services.