How Chiropractors Can Use Digital Marketing to Attract More Patients
Currently, almost every chiropractic professional will develop a unique chiropractic digital marketing strategy to attract and retain patients. Your chiro practice should be no different. Your chiropractic services shouldn’t end when your patient leaves your office. By strategizing and focusing your digital marketing efforts, you can stay ahead of the curve.
In this blog, we will go over tools that will help you gain an edge over your local competition, drive traffic to your practice, and ultimately increase your revenue. Your chiropractic marketing efforts should be your top priority so you can properly showcase your business and get new patients regularly.
If you don’t know where to start, follow along with us as we guide you through the ever-changing landscape of chiropractic marketing.
Search Engine Optimization (SEO)- What is it, Who’s it For?
A phrase you’ll come across quite often is search engine optimization. Search engine optimization, or simply SEO, is how you increase your search ranking on Google and other major search engines. This means that when potential patients search for a chiropractic practice online, your services appear around the top searches. SEO helps you organically increase your business’ presence on search engines, and it’s easy enough to start.
First, determine your target audience. Consider your practice and the kind of patient base you have, and what kind of clients you want to receive. Tailor your chiropractic marketing campaigns from there. Since there are several types of chiro services, you will have to target exactly the kind of patients you want. From there, you can narrow down the exact search terms that you want to connect to your business.
For example, are you a personal injury chiropractor? Then you may want to consider terms like auto injury, spinal adjustment, back pain, personal injury, and the like. The key to effective online marketing is to know your ideal patient type.
Another factor to consider is using a local SEO strategy to your advantage. Local SEO works the same way, but where you target a specific location and optimize your results there. Learn what keywords connect the best in your area, and optimize the searches linked to your business with those.
Learn More: How to Build The Perfect Chiropractic SEO Strategy
Making Pay Per Click Marketing Work for Your Chiropractic Practice
PPC is a model of digital marketing which stands for pay per click. In a PPC model of advertising, which is a process where an advertiser will pay a fee every time their ads are clicked or interacted with. In short, it means you buy visits to your chiropractic website, instead of earning the clicks or visits through ‘organic’ ways, like SEO marketing.
One of the most popular ways of pay-per-click marketing is search engine advertising. Through search engine advertising, advertisers bid for their ads to be placed in search engine sponsor links, where their ads can appear if someone searches a related keyword. For example, if you search for a specific kind of food, restaurant chains that have paid for a PPC digital marketing model will have their chains show up in the top results on a Google search page.
One way to jump into a pay-per-click advertising service is using Google Ads, Google’s own PPC ads service. They target specific keywords associated with your service and will get your business to the top of the search results.
You can get to the front of the line and reach your target audience with PPC marketing strategies. It is essentially a paid search- you pay every time a user clicks on your ad when it shows up on their search results. Through PPC marketing, you can control how much you want to spend on digital marketing, and you can try out different variations of keywords relevant to your chiropractic business.
You can use the following relevant keywords in your Google Ads:
- Auto injury chiropractic services
- Personal injury chiropractic care
- Relieve neck and back pain with chiropractic care
- Chiropractic adjustments
3.2K monthly searches for chiropractic care indicate that many of your potential patients are looking for chiropractors. Another keyword that is getting a lot of traffic is chiropractic adjustments which has 9.6K searches per month.
The chiropractic care center is another keyword that you can try, which is easy to rank for and has a monthly search volume of 700. The best keywords for your business will be those with high volume and low difficulty. To help you find chiropractic keywords for your practice try using these free research tools:
You’ll need to include an offer and make your ads easy to read. Some examples might be Chiropractic Auto Injury Services, New Patient Specials, 50% Off Chiropractic Adjustment. You can test out your own ads by using this link: https://andrew.marketing/ad-preview-tool/ this will help you see what your ads will look like on Google.
Social Media Marketing for Chiropractors
Social media has become an integral part of advertising. Learning how to use it and its wide net of potential new patients and prospective clients to your advantage is a huge leg up against your local competition. You can start by creating an account on social sites like Facebook (which has a lot of options for business owners), Twitter, or Instagram, and reaching new patients organically through these social media platforms.
A social media presence can also strengthen your relationship with your current and prospective patients. You can use a social account to post daily updates that do not belong on a website, like a special promo, a change in policies, or even changes to your practice. This way, your current patients can stay informed about any changes.
Additionally, it keeps them engaged by posting about the benefits of chiro care, the latest innovations in chiropractic health, or funny memes. Some things you can try posting to your social accounts are:
- Seasonal and holiday chiro-related posts to keep your brand’s feed fresh and followers engaged.
- Preventative chiropractic care post to encourage patients to schedule appointments or follow-ups.
- Patient education articles to inform your patients on a variety of chiropractic-specific topics.
Click here to download your free chiropractic social media kit with ready-to-post content.
In addition to posting pictures on social media, you can also post video content for more engagement. Online videos make up more than 80% of all consumer traffic online, so learning to use video content to promote your business can help elevate your chiropractic marketing to the next level.
Try creating a series of short videos about your practice to post to Facebook and Instagram. You could even go live and share important updates, introduce new chiropractic products, announce promotions, share a day in the life as a chiropractor, or provide at-home exercises.
Lastly, don’t forget to use hashtags. Make sure your hashtags are relevant to your business and your social posts. Hashtags are one of the most effective social media marketing solutions that can deliver results quickly. Take advantage of these to increase your engagement with followers.
Here are some chiropractic video ideas you can create using your smartphone:
- What is a Chiropractic Adjustment?
- Lower Back Pain Relief Treatments At Home
- Whiplash Injury Exercises
- Stretches for Lower Back Pain
- Exercises to Relieve Tension Headaches
- How to Avoid Back and Neck Pain from Working at Home
- 10 Signs You Need to See A Chiropractor
If you’re having trouble deciding what type of videos to create, you can always ask your current patients. Knowing what they want can help you better understand their needs. Remember your videos should be educational and engaging. Do not spend too much time promoting your practice instead at the end of the video you can add any promotions and special discounts.
Add your videos to your blog posts and share them on social media to increase engagement and traffic to your chiropractic website. Social media marketing can boost your brand awareness and grow your practice online and offline.
Learn More: 8 Trendy Marketing Ideas for Chiropractors to Implement in 2022
Email Marketing For Chiropractors
Another highly effective digital marketing method is email marketing. This direct relationship with your clients allows you to increase engagement, appointments, build lasting relationships and increase referrals. You can send newsletters, promotions, new feature products, announcements, educational chiropractic patient news, and more. To help you reach your business goals, here are some chiropractic content ideas:
- Does each patient receive the same level of adjustment?
- What are the risks of chiropractic adjustments?
- What are the benefits of standing desks?
- Chiropractic myths debunked
- The causes of neck pain and how to identify them
- What to look for when choosing a sports injury chiropractor
- Do children need chiropractic care?
- Is chiropractic care helpful for people with scoliosis?
- Keeping your posture in top condition: a few tips.
All of these topics are great for blog posts and newsletters. Mix your content with tips for people who have never been to a chiropractor and are browsing online for information. Just like the video ideas you can ask your current clients for topics that interest them.
These ideas can also be adapted to video topics. Content is king, and the more content your practice has, the better your Google rankings will be. This is why it’s so important to continue to educate and engage your patients with educational content. You can share any content you write through email.
Additionally, email marketing can improve your online reputation and help you generate more patient reviews. Patients can leave reviews after visiting your office, and you can email them to see if they are interested in leaving a review or send a survey to get more feedback. Email marketing is a vital tool at your practice because it will increase patient loyalty and grow your practice.
Let Us Help You Create The Perfect Online Marketing Strategy for Your Practice
Marketing your chiropractic practice can be a challenging task in the current digital landscape. Let us show you how ChiroMatrix stands out among other digital marketing agencies by helping you save time and money by handling all your chiropractic marketing needs.
Give us a call at 800.792.8384 or click here to learn more about our tailored websites and marketing solutions for chiropractors.
