Use Digital Marketing for Chiropractors to Attract More Patients

08/28/23 | by Czarina Greaney | Marketing

Almost every healthcare provider will develop a unique digital marketing strategy to attract and retain patients. Your chiro practice should be no different. Your chiropractic services shouldn’t end when your patient leaves your office. By strategizing your marketing efforts, you can stay ahead of the curve.

In this blog, we will review tools that will help you gain an edge over your local competition, drive traffic to your practice, and ultimately increase your revenue.

If you don’t know where to start, follow us as we guide you through the ever-changing landscape of chiropractic digital marketing.

Search Engine Optimization (SEO)- What is it, Who’s it For?

A phrase you’ll come across quite often is search engine optimization. Search engine optimization, or simply SEO, is a process whose goal is to increase your search ranking on Google. For example, when potential patients search for a chiropractic practice online, your services should appear on the first page of their searches. SEO helps you organically grow your business’s online presence on search engines, and it’s easy enough to start.

First, determine your target audience. Consider your practice, your patient base, and what kind of clients you want to receive. Tailor your chiropractic marketing strategy from there. Since there are several types of chiro services, you must target precisely the patients you want. From there, you can narrow down the search terms you wish to connect to your business.

For example, are you a personal injury chiropractor? Then you may want to consider terms like auto injury, spinal adjustment, back pain, personal injury, etc. The key to effective online marketing is to know your ideal patient type.

Another factor to consider is using local SEO to your advantage- which works the same way, but where you target a specific location and optimize your results. Learn what keywords connect the best in your area and maximize the searches linked to your business with those.

Learn More: How to Build The Perfect Chiropractic SEO Strategy

Making Pay-Per-Click Marketing Work for Your Chiropractic Practice

Get your chiropractic practice found online

PPC stands for pay-per-click, a type of digital advertisement model that we frequently see online. PPC advertising is a process where an advertiser will pay a fee every time their ads are clicked or interacted with. In short, it means you buy visits to your chiropractic website instead of earning the clicks or visits through ‘organic’ ways, like SEO marketing.

One of the most popular ways of pay-per-click marketing is search engine advertising. Through search engine advertising, advertisers bid for their ads to be placed in search engine sponsor links, where their ads can appear if someone searches a related keyword. For example, if you search for a specific kind of food, restaurant chains that have paid for a PPC digital marketing model will have their chains show up in the top results on a Google search page.

Google Ads

One way to jump into a pay-per-click advertising service is by using Google Ads, Google’s own PPC service. They target specific keywords associated with your service and will get your business to the top of the search results.

You can get to the front of the line of search results and secure new patients with PPC marketing strategies. It is a paid search- you pay every time a user clicks on your ad. Through PPC marketing, you can control how much you want to spend on digital marketing and try out different variations of keywords relevant to your business.

Learn More: Common Mistakes You Might Be Making With Your PPC Strategy

Social Media & Digital Marketing for Chiropractors

Social media has become an integral part of advertising. Learning how to use it and its wide net of potential new patients to your advantage is a huge leg up against your local competition. You can start by creating an account on social sites like Facebook (which has many options for business owners), Twitter, or Instagram and reaching new patients organically through these social media platforms.

A social media presence can strengthen your relationship with your current patient base. You can use a social account to post daily updates that do not belong on a website, like a special promo, a change in policies, or even changes to your practice. This way, your current patients can stay informed about any changes.

Additionally, it keeps them engaged by posting about the benefits of chiro care, the latest innovations in chiropractic health, or funny memes. Some things you can try posting to your social accounts are:

Seasonal and holiday chiro-related posts to keep your brand’s feed fresh and followers engaged.
Preventative chiropractic care post to encourage patients to schedule appointments or follow-ups.
Patient education articles to inform your patients on a variety of chiropractic-specific topics.

Click here to download your free chiropractic social media kit with ready-to-post content.

Video Marketing

In addition to posting pictures on social media, you can post video content for more engagement. Online videos make up more than 80% of all consumer traffic online, so learning to use video content to promote your business can help elevate your chiropractic marketing to the next level.

Try creating short videos about your practice to post on Facebook and Instagram. You could even go live and share important updates, introduce new chiropractic products, announce promotions, share a day in your life as a chiropractor, or provide at-home exercises.

Lastly, don’t forget to use hashtags. Make sure your hashtags are relevant to your business and your social posts. Hashtags are one of the most effective social media marketing solutions that can deliver results quickly. Take advantage of these to increase your engagement with followers.

Learn More: Social Media Marketing Tips for Chiropractors

Email Marketing for Chiropractors

Another highly effective digital marketing method is email marketing. This direct relationship with your clients increases engagement and appointments and builds lasting relationships and referrals. This digital marketing strategy lets you send newsletters, promotions, new feature products, announcements, educational chiropractic patient news, and more.

Content Marketing

Content marketing is an integral part of any digital marketing strategy. Content marketing is a broad concept and covers various things, such as texts, images, and videos. You and your digital marketing agency should decide which content suits best for your target audience.

Content is key to attracting more potential patients to your practice. You need to develop the right content that won’t just entice people to your website but invite them to stay long and learn more about your practice.

Reputation Management

What do your patients say about your clinic? Your business should monitor what your clients say about you through reviews. You must acknowledge positive reviews and take action on negative ones to improve people’s perception of your practice.

Aside from managing reviews, reputation management also means ensuring all information about your clinic is accurate. More people would perceive your business as legitimate and trustworthy if you keep track of your online presence.

SMS Marketing

Should you partner with a digital marketing agency, your business should explore SMS marketing. SMS marketing allows you to maximize your network by sending out timed SMS to past patients. You can also use SMS marketing to notify patients if you accept a new insurance plan. Overall, spreading the word about your business is a stellar way.

Directory Listings

Another free tactic that you should explore is claiming your business listings online. You should ensure all information about your clinic is correct and updated. People usually go through business listings when interested in a specific topic. Thus, people interested in chiropractic care may find your practice through directory listings.

Aside from updating the information in business listings, you should also explore adding photos or videos, if possible. These will help new patients find your practice easier.

Let Us Help You Create The Perfect Marketing Strategy for Your Practice

Marketing your chiropractic practice can be challenging in the current digital landscape. Let our digital marketing agency help you save time and money by handling all your marketing needs.

Give us a call at 800.792.8384 or click here to learn more about our tailored websites and marketing solutions for chiropractors.

FAQs

Do chiropractors need marketing?

Chiropractors who want to have a trustworthy image should invest in a stellar marketing plan. Their strategy can help them stand out among the competition.