When coming up with plans to help your business strategy model, retail products can play a large role. You can make purchasing a lot more convenient by adding an online store to your existing website. By doing this, you are filling a need for your clients by providing the goods they already purchase in a convenient, online location.
By setting up an online store, you increase your chances of being seen by your target audience as well as open up your website to more traffic and potential clients beyond just your location. Plus, for those customers and patients who just can’t stop by to purchase something, setting up an online store can offer a value add to their customer experience.
Help Your Business Strategy Model
While an online store won’t take the place of your in-store retail options, it will help you expand your reach and allow you to be seen by potential clients – even after hours. Additionally, you’ll be able to sell your merchandise in any part of the world without added expense. This means you can broaden your reach beyond local clients and form relationships outside of your current customer database.
The added advantages of an online store reach out farther than new clients; it can also increase the quality of customer service current clients experience as well. Most online retail stores in your space have one disadvantage – they don’t personally know their clientele. The buyer behind a purchase is not someone they know intimately. You know your client and in turn know your ideal customer online. What do your clients ask for? What are they looking to purchase regularly? Use this in planning your business strategy model for online retail.
Tips to Setting Up an Online Store
Customized Store Design
When setting up your online store, you want your store to match your website’s aesthetics. By having the option to customize your embedded store design, your clients will feel like they are on your website the whole time they’re shopping. You’ll also want to add SEO tags, Google Analytics and social media sharing options to maximize the potential reach of your online store.
SEO tags will help you rank better in searches for your products and Google Analytics will help you keep track of pageviews and other analytics behind the scenes. Social media sharing options will allow any client or customer can share your products on their social channels and attract more business to your online store.
Mobile Responsive Online Store
Ensuring that your online store is mobile responsive is critical to the success of your online store. Forrester’s 2018 Retail Best Practices: Mobile Web study found smartphones will be used in over one-third—or more than $1 trillion—of total U.S. retail sales at some point in the process of buying something in 2018, including research, price comparisons and purchases.
Over 40 percent of online transactions were made on mobile devices according to data from Google Analytics from June to September 2017. By finding an online store solution that provides a mobile responsive site already built in, you’ll save yourself time and money.
Easy Set Up + Product Optimization
Many small practice owners don’t have the time to set up their online stores. By utilizing a setup wizard that walks a client through easy online store creation, you’ll save yourself time and frustration with getting your online store up and running.
You’ll also want to be able to easily add new products to your store. Finding a solution that can not only add your top sellers but allow you to include multiple images will give you a chance to really show off the products you sell. Think about the descriptions you use for each product and consider utilizing keywords to maximize SEO efforts for your site as a whole.
The New iStore is Here!
With the new iStore, you’ll be able to offer your clients the option to purchase products directly from your website. Your online store will completely match the look and feel of your current website – including branded invoicing. And you aren’t limited to physical products; consider adding massages, digital downloads, subscriptions, and more to your iStore!
The new iStore features include:
- A quick start set up that includes a customized store design that matches your current website + mobile responsiveness
- Up to 50 products can be added with multiple images
- Multiple payment solutions like PayPal, Stripe, Square + international options
Interested in integrating the iStore into your website? Give us a call today at 800.943.6423 to get set up!
Find More Website Tips!
For more on how to utilize your online presence, read these selected articles: