Top 5 Key Advantages of an Online Store For Your Practice
Do you currently sell products in your office? Are you looking to bring in additional revenue to your practice? Well, if you answered yes to both of these questions, then an online store may be the perfect solution for you! While brick-and-mortar shops are still generating more sales than online stores, online store purchases are steadily increasing.
Not only can selling your products online help increase your profit, but it also provides an ultra-convenient experience for your patients by easily delivering products they want or need at any time.
According to Statista by 2023, 91% of the entire country’s population will be purchasing products online.
5 Key Advantages of an Online Store for Your Practice
Your website is a prime location to show off your services, as well as sell your healthcare products. Take a look at these 5 key advantages of an online store for your practice, and how selling your products online can help grow your business.
1. Your Products are Available 24/7
Your patients don’t have to drive over to your office to pick up their products or order that last-minute necessity, they can have it delivered to their door. This creates greater convenience for your patients and this kind of accessibility is a huge competitive advantage.
Your online store allows patients to make buying decisions at any time, whether it’s day or night. By selling your products online and in your office, you’ll have more chances of producing repeat customers, generating more revenue and possibly filling up your appointment book.
Learn More: Why Setting Up An Online Store Can Help Your Business
2. Update Your Online Store Instantly
A great advantage of an online store for your practice is you’ll be able to add new products to your store and place your most expensive products at the top of your page. Be sure to add multiple photos of your products showcasing different angles so customers can truly get a feel for your products.
Plus, you can quickly update and edit your product information, such as your product’s price, variants, and availability. To generate more opportunities for revenue you can use your social media platforms to update your patients on your online store specials or new product features that you want to highlight.
3. Increase Your Brand Awareness
Do you know exactly what brand awareness is? Brand awareness is the number of consumers that are familiar with and recognize your brand. This can include your name, logo, jingle, or any defining characteristics that the public associates your brand with.
Whether consumers buy online or in-store, the majority of people spend their time researching the product online first. By offering product information on your website your patients will be able to learn more about your practice and the products you provide.
If you have a strong online presence, then potential customers searching for products you provide may find your online store first. By increasing your brand awareness you’ll be listed among the top websites on the search results pages so you can generate more revenue.
Learn More: 5 Ways to Rapidly Increase Brand Awareness
4. Boost Your Visibility Online
In addition to increasing your brand awareness and improving your relationships with patients, adding an online store will boost the traffic to your website through search engines. When potential customers search for a product that you carry, those results will show up in their searches.
If you want speedy results you can integrate AdWords and PPC advertisements to increase your traffic and capture more web visitors.
Learn More: How to Make the Most of Your Google Adwords Account With These Useful Features
5. Outrank Your Competitors
You can outrank your competition in your local area by providing an online store option for your practice. Potential patients who are searching for eye care, pet, or chiropractic products can find your practice first and make a purchase in an instant. Rather than waiting for your office to be open or waiting for you to get back from lunch, they can conveniently buy from your online store whenever they choose to.
Now is the perfect opportunity to get started with an online store for your practice so you can dominate your local market and generate additional revenue. Plus, your competitors may not have an online store and that just gave you the greatest advantage!
Interested in integrating an online store into your website?
Get ready to make additional revenue, dominate your local area, increase your website traffic, boost your brand awareness, and more with an online store. Let your digital marketing specialist do all the work so you can focus on what’s important to you. Give us a call today at 800.792.8384 to get started with your online store or click here.