Standing Out From Your Chiropractic Competitors
As a business owner, how to stand out from your local chiropractic competitors should be one of your main focus points. You want to be able to differentiate yourself from others in the same industry and establish a solid, undeniable brand for your practice.
So, how do you do that? Well, there isn’t one specific formula that would automatically give you a line of patients out the door. However, there are a few chiropractic marketing tips that can help you retain more patients and build your brand.
Tip 1. Update Your Chiropractic Website
The importance of your website design shouldn’t be taken lightly. How well your chiropractic website is designed can be the difference between a full calendar or hearing silence in your waiting room.
When someone is browsing the web for a local chiropractor and your office comes up, does your website capture their attention so much that they stay on your site long enough to book an appointment? Or does it make them click right over to another chiropractor with a better quality website?
According to GoMedia, 75 percent of visitors judge a business’s credibility based on its web design.
That large percentage informs you of exactly how important it is that your practice’s website looks appealing to visitors so that they may be converted into patients. Patients will know they’ve made the right decision going to a chiropractor that values their patients’ needs. You can do that through your website design if it:
- offers information about your business, hours of operation, updates, educational chiropractic posts, about us section that includes photos of your staff members
- Is easy to navigate, not too much information, and well organized
- Online users can schedule appointments quick without a hassle
There are so many options to help you build the best chiropractic website for your practice. If you or a trusted staff member don’t have the time to fully manage your website, consider reaching out to a chiropractic marketing expert.
Tip 2. Start a Referral Program & Attract More Chiropractic Patients
There’s nothing more that people love than free stuff. Developing a referral program is the perfect opportunity to get your patients talking to others about your practice and helping to build your patient list.
Giving incentives to current clients will get the word out to new patients. For example, if you do a refer-a-friend program where your current client can get half off their next adjustment if they get someone new to book an appointment with you, you may get calls from patients that may have never heard of you otherwise! The recommendation from a friend is stronger than any advertising campaign you have currently running.
This can also be seen as a reward to your current patients and keep them coming back to your office.
Tip 3. Generate More Patient Testimonials & 5-Star Reviews
Word-of-mouth is a very powerful tool that you can utilize to build a larger clientele. When others see what you’re capable of and the results you produced for someone else, they’ll be interested to see what you can do for them as well.
This can be done through customer review sites, such as Yelp, or you can gather client testimonials offline. If you have a loyal patient that wouldn’t mind speaking in front of a camera, record them giving their testimony.
You can then post this on your website and social platforms. This helps to encourage other patients to review your practice and then you’ll have plenty of feedback that new clients can view. Once other people hear about the excellent services you provided for someone else, they’ll be attracted to your products and services.
Tip 4. Start Outsourcing Billing Services
Outsourcing the billing services for your chiropractic practice can be beneficial for your clients and your employees. Utilizing professional services can take the pressure off of your staff and reduce the chance of billing errors occurring. The fewer billing errors, the better, especially for your patients.
This is also more efficient and effective to task someone else with your billing so you can focus your full attention on what really matters and that’s your client.
Tip 5. Use Social Media to Increase Engagement with Followers
If you’re not taking advantage of the power of social media in 2019, you are definitely missing out on opportunities to gain more patients.
Over 2 billion people use social media across the globe and it should be one of the main elements of your marketing strategy to reach more people.
Social media is a way to interact with your clients when they’re not in the office. Through your social channels, they can stay up-to-date with any promotions, events, and other information involving your practice.
Here are some ideas of content you can post on your social media channels:
- At Home exercises
- Patient testimonials
- Introduce your staff members
- Share your new blog posts
- Re-share authoritative resources
To help you get started we have created a social media kit with ready-to-use posts that you can publish on your social media channels. The kit includes a variety of educational and seasonal chiropractic posts you can use to engage with your social followers.
Let Us Help You Outrank Your Competitors
No matter what industry you are a part of, there will always be competitors. You all are working hard to be the best at what you do and attract the most patients. But including these tips in your chiropractic marketing strategy will give you an advantage to help you get closer to your goals. To conduct a complete competitor analysis of your competition, check out this helpful article.