Steal the Show With Video
This year, video reigns as the most effective content medium in online marketing with the highest return on investment across all content types. In fact, simply featuring a video on your website’s homepage can increase your conversion rate by 80%! Visual content allows you to translate complicated or mundane information into easily digestible material. Video also encourages better retention among viewers, meaning your audience is more likely to remember your business long after the video has ended.
The benefits of incorporating video into your online marketing strategy don’t stop there! Check out our infographic, Video: Significant Statistics for Your Business, and educational video, Why Video is Essential to Your Business’s Online Marketing, for more shocking statistics that prove that video is the must-have content channel for 2018.