Website Content Writing: A Beginner’s Guide
There’s so much website content available with a click of a finger that it can be overwhelming sometimes. With all this information online, where do you start, and how can you stand out from the competition?
Capturing your readers’ attention is the key to becoming a trustworthy source with a myriad of web content in the digital age. Producing stellar content that is well-written, useful, and optimized is the perfect formula to drive more people to your company website.
If you’ve never dived into website content writing before, fear not because you don’t have to study to become a professional content writer to get started. We’re here to help you develop quality content that will rank high on search engines.
Why Is Content Important on a Website?
First, what’s the value of creating content? At face value content marketing may sound unnecessary but it is in fact essential to your online presence. Quality content can help drive the right audience to your business website.
This can be an opportunity to engage with them and lead to them ultimately becoming your customers. People also tend to share quality content, giving your website more exposure. Consider hiring content writing services for expert assistance.
How Do You Write Content for a Website?
Writing content for a website is an intricate mix of storytelling and strategic SEO practices. Here’s our website content writing beginner’s guide full of helpful tips.
Consider hiring content writing services for expert assistance that can save you tons of time. Or if your practice needs a more tailored approach an in-house content writer can also be a huge help here.
Follow our advice, and you’ll attract more readers to your web pages.
Begin the Process with a Keyword Search
Before you develop articles for web content, you should determine what you’re writing about. Search engine optimization and editorial calendar planning are a killer combination for writing compelling content in the digital age.
Keyword research allows you to determine which topics search engines like Google and Bing and your target audience find relevant. If you plan to create content with SEO content writing in mind, you should use tools to determine the best topics for your business and industry. You can explore tools like Moz, Google Keyword Planner, or Ahrefs.
Keyword research enables your business to analyze your competitor’s content strategy. Simultaneously, this process reveals your strengths and weaknesses in content marketing. Moreover, you have the tremendous opportunity to optimize individual articles to bring more traffic to your website. Tweaking old articles with the right keywords can go a long way in ranking better in search results.
Know Your Audience
Who is your primary target audience? If you don’t understand the market you intend to tap, how can your content creation efforts be streamlined to their interests? You can’t start website content writing if you don’t know what kind of industry-specific information your target market would find appealing
Let’s say you’re a chiropractor practice intends to target people recently in a car accident. Your website content should be relevant and applicable to these people. If you want to resonate with them, post a blog entry on various exercises to relieve their post-accident back pain.
You should stay updated on the latest topics in your respective industry so you can develop content based on your client’s needs and interests. Are there emerging spinal manipulation techniques that can ease chronic pain? Are there any new technologies that can entice them to visit your practice? Put yourself in your readers’ shoes and reflect on which content would fascinate you.
You should also consider your writing style for a specific target audience. For example, if you’re a chiropractor, you should write in a way people who don’t know anything about chiropractic treatments or adjustments would understand.
Think of it this way: your readers are outsiders looking in, and your website content writing style should indicate you’re reaching out to people who are clueless about what you do. You should also reflect on your tone when writing a new piece of content. Each market would respond to a particular tone differently. Once you understand your market’s language, you can quickly write content that appeals to them specifically.
Hook Your Reader from the Start
Did you know you have as short as 8 seconds to grab a website visitor’s attention? People nowadays have a shorter attention span than a goldfish! If you get their attention, your next challenge is to keep them reading your content writing.
So, how do you start your content creation with a bang? You can begin your website content with exciting data, a one-sentence story, or an interesting question. You need to establish your authority as soon as possible. What do these three hooks have in common? They make your content writing relatable.
The leading paragraph on any website content is the second most crucial part of the content. The most vital one, of course, is the headline. Not only can your first paragraph establish your authority in the healthcare industry, but it can also give readers an idea of what to expect from the rest of your website content.
While you must start strong, you should ensure the rest of your content can maintain people’s interest. Your quality content shouldn’t decrease after the first paragraph. Otherwise, you may lose people’s attention, and they’ll move on to other websites.
Keep It Short and Sweet
We understand you want to share information, but mashing everything together may make your piece disorganized. You should always avoid writing long, run-on sentences. Condense your sentences so they’re curt yet informational. Readability is vital for users. Your website content shouldn’t be extremely difficult to comprehend to keep your readers’ attention. Avoid unnecessary information and jargon as much as possible.
Not all your readers may be experts on your web content topics, so make your writing easy to understand. According to a Gallup data analysis from the Department of Education, around 130 million Americans have low literacy skills. This means more than half of Americans between 16 and 74 read below a sixth-grade level. Many people encountering your website content may struggle to understand your writing if you don’t keep it simple.
Explain terms to your audience and use this opportunity to educate them. Your readers will appreciate you explaining to them in layman’s terms. When audiences find web content valuable and educational, you build trust. This will entice them to return to your website because they’re confident you write reliable information they can use daily.
Keep your sentences short, sweet, and straight to the point! This enhances your user experience, and Google loves them! It’s a win-win situation.
Avoid Grammar, Spelling, or Punctuation Errors
This might seem obvious, but it should be highlighted as you start website content writing. Regardless of how packed with helpful information your content writing is, people may question your quality content if your text has grammar mistakes, typographical errors, or improper punctuation.
The truth is that even the most talented content writers make mistakes. Fortunately, there are writing tools like Grammarly that can help you avoid committing mistakes. But they’re also imperfect. Before you publish website content, you should proofread your articles at least twice.
Having another fresh pair of eyes to review your web content would also be helpful. Other people may be able to spot errors you may have missed because you’ve gone over your articles so many times already.
Incorporate Other Media in Your Web Content
This may also seem obvious, but not every website content writer includes other media types. Whether you’re writing website content, an e-book, or social media posts, readers love to see other media besides plain old text.
You can include infographics, videos, images, or other visuals to breathe life into your website content writing’s overall look. For example, stellar infographics are an excellent way to visually present compelling information like statistics and other data to your audience. These visuals can also simplify what you’re trying to explain.
Let’s say you’re discussing a complicated medical term. It can be overwhelming for some people to read paragraphs of explanations that took you years to understand as a healthcare professional. Presenting a short yet comprehensive video simplifies everything and can make people comprehend you better.
Make your website content appealing to the eye. While the text of your content creation is crucial to its overall success, how you present your content writing also matters tremendously. If some photos or videos help readers understand your text better, you’ll entice them to keep scrolling until the last sentence.
Use Calls-to-Action (CTA)
A call-to-action is a marketing jargon that describes an invitation to the reader to perform a specific action. These usually direct visitors to another website page to explore your other website content or encourage them to contact your office for an appointment.
Let’s say you post a content writing piece on veterinarian tips to ease anxious pets in their office. At the end of the website content post, you should include a CTA that says something like, “If you’re interested in learning more about practical veterinary care, explore our other helpful veterinary resources.” Hyperlink to the most relevant link within your website, and BOOM! You’ve got yourself a CTA.
CTAs are vital in increasing website traffic to multiple pages within your professional website. This is because you’re leading people straight to those pages. There are different ways to include CTAs in your content:
- Hyperlinks – a digital reference to data your website visitor can follow with a click or tap.
- Graphics – a banner or special visual intended to be clicked and lead people down a conversion funnel.
- Buttons – a button on your website that guides users towards lead conversion.
It would be ideal if you made your CTA stand out from the rest of your website content. For example, you can place it at the end of your article. This way, your readers won’t miss it.
Remember the SEO Basics
Developing website content is not just about relaying information in a compelling format. Your content writing should encourage more people to visit your website and learn about your healthcare practice. Do you want to know the best part about search engine optimization? It’s completely free!
Optimized content writing is vital to increasing your web traffic and improving your ranking on search engines like Google and Bing. To optimize your website content, you should use the right keywords throughout the article, meta-description, and titles, and write catchy headlines with strategic keyword placement.
Find the most relevant keywords and phrases for every content writing piece. Place them strategically in titles, headlines, meta descriptions, and within the body of the text. However, you shouldn’t overstuff your article with keywords. If you use too many keywords quickly, Google will flag you for this black hat tactic, and your article won’t rank high in search engine results.
The keywords you use notify search engines that your website content may be relevant to users who made search queries that included those terms. As mentioned, keyword research is crucial in determining which words perform best based on your industry.
Format Your Content
How you format your website content should make it convenient for people to skim through your article. Readers can decide within a few seconds whether or not they want to continue reading your content creation. That’s why you should outline your content in an easily digestible way.
To keep your article flowing smoothly, you should utilize bullet points, bold text, different fonts, and italics to express the importance of the information. Moreover, there should be enough white space between paragraphs to make your content writing more appealing to the eyes.
Headers help divide your website content writing seamlessly. If your audience is focused on learning a particular subject in your article, they’ll find whatever they need the most if you place them under the correct header.
Formatting your content isn’t just about your web content. This also encompasses the images or other media you use in your website content. While using high-resolution photos or videos in your content writing project, you should remember that large files can slow down your website speed. This would significantly decrease your search engine ranking, damaging your SEO efforts. You should strike a balance so you won’t have to sacrifice quality content for website speed.
Don’t Forget to Market Your Content
Whether you’re getting content writing services to jumpstart your blog or handling content writing by yourself, SEO content writing doesn’t stop once you publish your website content. You should market that specific web page as much as possible.
How can you lead people to discover your website content writing? Aside from applying all the search engine optimization strategies mentioned above, you should maximize all your other digital marketing channels to amplify your content writing.
From social media posts to newsletters and from PPC ads to highlighting your new content on your website home page, you should make it easy for people to find your new content writing piece. Moreover, you should encourage people to spread the word and add a share button on your web page. This would make it easier for anyone to share your website content.
You shouldn’t stop marketing your SEO content writing once it’s newly published. Once you write other relevant content, you can include backlinks that would lead site visitors to your previously published materials. If there’s a way for you to connect your new articles with your older content, you should so more people will get to read them.
Content Writing For Search Engines and Beyond
You don’t have to train yourself to become a professional content writer to start content writing. While content creation may be intimidating initially, it doesn’t have to be. Developing web content can even be fun! Make your topics educational yet entertaining to read. While you’d want them to learn, you don’t want to bore them.
These tips can help you jumpstart writing and rank high on search results. Now that you know the basics of content writing, get started as soon as possible. If you need further assistance with digital marketing, our team would be more than happy to assist you every step of the way. Call us at 800.792.8384 or click here to learn more about our healthcare marketing services.
What are the meanings and types of web content writing?
Web content writing is the process of writing, editing, and publishing content digitally. Content writing includes blog posts, e-books, podcast or video scripts, press releases, landing page copy, and many more.
What is content writing in website content?
This type of content writing refers to blog writing, website copywriting, and more. Primarily, the content is focused on your professional website.
What are the benefits of content writing?
Content writing can drive more traffic to your website, improve your SEO ranking, and position your practice as an expert in the industry. Content writing can elevate your business offers and more.