Category: Online Advertising

Paid advertising is an extremely effective way to increase website traffic, boost lead conversions, and spread brand awareness for your practice. Pay-per-click advertising also boasts some of the highest return-on-investment,...

So, you’ve finally decided to start a paid advertising campaign. Congrats! Just like with any of your marketing efforts, you want to be able to gauge how well it may...

Nearly 65% of people click on sponsored ads when searching for a service or product online. But you may be wondering, what do successful PPC campaigns entail, exactly? What is...

SEO. PPC. So many acronyms… but what do they mean! Well, today we’re going to go over one of these mysterious marketing terms. PPC stands for pay-per-click advertising, a highly...

When you open a search engine to look for something and the results page come up, do you ever wonder if the top websites received their spot organically or if...