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How Does Pay-Per-Click Work?

//How Does Pay-Per-Click Work?

How Does Pay-Per-Click Work?

SEO. PPC. So many acronyms… but what do they mean! Well, today we’re going to go over one of these mysterious marketing terms.

PPC stands for pay-per-click advertising, a highly effective form of advertising that enables you to target ideal clients when they’re searching for businesses like yours.

The most popular type of PPC advertising occurs on search engines such as Google, Youtube, and Bing, but can also occur on other types of sites, like Amazon or LinkedIn. Google reigns as the most popular platform for advertisers, covering about 37.2% of the digital advertising market.

We know you’ve probably seen PPC ads topping Google’s search engine results pages, but it’s just as likely that you hardly noticed they were ads! These advertisements are intended to provide users with the information, product, or service they are looking for in their search query and don’t appear much differently than organic results.

If you’re unsure of how these ads appear on Google, do a quick, general search on the search engine. Try typing in “chiropractor in Boise” or “veterinarian near me” and notice results that feature a little green box labeled “Ad” by the URL.

Now that you have an idea about what PPC ads look like on search engine results pages, let’s dive a little deeper into this topic. Next up, we answer your most commonly asked questions about pay-per-click advertising.


What is PPC?

As we mentioned earlier, PPC is shorthand for pay-per-click advertising. We will primarily be discussing paid search ads and paid social media ads, though there are also other forms of PPC, like retargeting and display ads.

Paid search ads refer to our above example. These ads appear at the top of SERPs