7 Best Chiropractic Website Trends for 2022
As 2022 progresses, website trends for the new year continue to emerge. Revamping your chiropractic website is essential for delivering your products and services in a consumable manner for visitors. Your website gives users access to your story, contact information, patient testimonials, and educational chiropractic content.
You can display these elements, and so much more, in the most professional and stylishly designed way by staying on top of up-and-coming website trends and implementing them on your site. Follow along to see our top 7 chiropractic website trends for 2022.
1. Introduce eCommerce Capability
Do you sell products in-person at your chiropractic office? Why not do so online as well? If you offer retail items such as nutritional supplements, exercise equipment, body pillows, and other products, an online store will help you to:
- Maximize sales
- Increase the traffic that comes to your website
- Stylishly display your online products
- Improve your online visibility
With eCommerce capabilities, your patients can have access to your products without leaving the comfort of their homes.
2. Create and Share Chiropractic Video Content
The use of video on homepages and through entire websites has increased in recent years and is expected to continue to do so. Video content is another website feature that can keep people on your site for a longer time and, in addition to telling your brand’s story, building trust, and encouraging engagement.
Videos are also useful in generating more interest in your products and services. They are fast, convenient, and easily consumable for viewers to learn something new, whether it’s about your chiropractic or about general health and wellness.
Here are a few video ideas to help you get started:
- Tips for exercising at home
- Information on how to improve posture
- Common back pain causes
- ‘A day in the life of a chiropractor’
- Patient testimonials
- Spinal adjustments
- An overview of the services you offer
3. Offering Telemedicine Services at Your Office
Are you providing patients with the option to have virtual appointments? As we continue to try and navigate through the COVID-19 pandemic as safely as possible, many practices have opted into offering telemedicine services for their patients who feel safer at home but still want to be able to see their chiropractors.
With remote access to these patients through our telemedicine software, you’ll be able to provide them with at-home treatment plans and effectively communicate the best course of action for their specific condition from absolutely anywhere.
Telemedicine also allows to continue to receive treatment while social distancing due to COVID-19.
4. Improved Website Speed
Having a quick loading time is one of the most important aspects of your website. If the site takes too long to load, most users will not stay long enough to take a look at your website.
According to Moz, Google uses site speed as one of its signals used by its algorithm to determine your website’s search engine ranking. The longer your website takes to load, the more it may negatively affect your rank.
But don’t worry, there are ways to improve your speed. In order to do so, you can:
- Reduce the size of large images
- Remove as many redirects as possible
Making a few changes can give your website the push it needs to load at the average expected time of around 3 seconds or less.
5. Photography Mixed with Graphic Design
It’s no longer just about graphics or photographs, but both! When you mix both of these styles together, it gives you even more creative freedom and the ability to show more brand personality through both graphics and imagery.
You can include photos that have been taken at your practice while you were:
- Performing spinal adjustments on patients
- Demonstrating exercises
- Spinal decompression
- Activator technique
In addition to the personal photos, you can also include graphics that give visitors more insight into what you do. The graphic design of your website should capture their attention and encourage them to stay and explore longer, while also getting a better feel for your business’s story.
Read On: The Power of Images in Marketing
6. Utilizing Chatbots on Your Chiropractic Website
Chatbots are a website feature that has become increasingly popular in the last few years and will continue to be utilized even further into the future. For those who are unfamiliar with the technology, a chatbot is a software program that is used to simulate an online conversation via text with human users.
When you have a chatbot on your website, it can be used to collect information from potential and existing patients who visit your site. You can obtain valuable insights from using chatbots, such as common questions that visitors may ask. Some chatbots are programmed to ask and answer simple questions that someone has, while others are more advanced and can answer more complex requests from users.
Adding a chatbot to your chiropractic website can improve patient experience because they respond immediately and when you or your staff may not have the time to answer a question, the chatbot can do so immediately. It can take some pressure off of your front desk staff and allow them to maximize their use of time with patients in your office.
7. Accessibility for All Users
Being inclusive to all users is not just a trend, but rather an essential aspect of any website that seeks to be as accessible as possible to any and all users interested in their services. You do not want to alienate people with disabilities that could become a new patient for your practice.
Each visitor should be able to easily navigate your chiropractic website without issues. You want to provide everyone with the same excellent experience when they visit your chiropractic site. In order to do this, you should:
- Add keyboard navigation
- Add alt-text to all of the images on your site
- Choose color combinations that are easy to read for people with visual impairments
- Have resizable text
- Include subtitles on all video content
Stay Up-To-Date With the Latest Website Trends
With so many new trends emerging, you may find it difficult to keep up with all the changes. But, remember that at the forefront of these changes is user experience. Your visitors should be able to find what they’re looking for without the hassle.
If you are looking for a well-designed, professional chiropractic website that your patients will love, give us a call at 800.792.8384 or click here to learn more about our chiropractic marketing solutions.