How to Land Your First Chiropractic Patient

02/11/21 | by Terrnekia Collier | Marketing

As a full-time chiropractor, you might be unable to find the time to generate more patients for your practice. Getting patients to book their first chiropractic appointment requires a handful of things that can become overwhelming for you, especially if you are unfamiliar with conventional digital marketing methods.

Marketing your chiropractic practice may not have been emphasized during postgraduate studies, but don’t worry! In today’s modern world, marketing is way more efficient and practical than it used to be and should be used to your advantage.

7 Easy Ways For You To Land a New Chiropractic Patient

We’ve compiled a list of the following tips to help you easily find more patients to book their very first chiropractic appointment with you. Let’s get started.

Tip 1. Have an Effective Chiropractic Website

Desktop illustration showing coding for chiropractor website.

This might not be your first tactic when it comes to finding patients, but in today’s digital age, having a website for your business is imperative. Almost everything is done online so this includes all potential patients discovering your practice through the internet. It’s not enough that you have a website, but it should be appealing and easy to browse.

Some important features that your website should have include:

Strong, professional branding that is clear to the patient
User-friendly navigation
Services page where you list what conditions you can treat (back and neck pain, headaches, auto and personal injuries, arthritis, etc.)
A call to action on every page
Contact information (phone number, email address, location
Interesting and educational chiropractic content
A responsive design, especially on mobile devices

These features are crucial to have in order to attract potential patients and keep them on your website long enough to book an appointment with you. Your main objective for your website should be to communicate your chiropractic experience in such a way that your patients will be enticed to get their first adjustment under your practice.

Put your best foot forward on your site as it is an essential way to market your business. This way, website visitors will be more likely to become patients.

Tip 2. Increase Your Practice’s Online Presence

In relation to tip number one, your practice should be easy to locate online. Use social media to your advantage and build positive traffic toward your website.

Being accessible means that when someone searches for a chiropractor on Google, your website should come up in the top results. To achieve this, your website should have a contemporary design (for both desktop and mobile), custom photography shots, and easy-to-read content.

Visitors should instantly feel welcomed and impressed by the look and feel of your website because first impressions are everything and can determine whether they return to your site. It can also be the deciding factor that persuades them to book their first chiropractic appointment right then and there!

Learn More: Social Media Marketing Tips for Chiropractors

Tip 3. Manage Your Practice’s Online Listings on Directory Websites

Illustration showing the concept of a business directory.

One guaranteed way of finding new patients is optimizing your business in online listings. Whenever people search for a local chiropractor, Google will show a map of providers in close proximity to the searcher. You have to make sure that your chiropractic website is on the list. This map is displayed higher above the organic search results, which increases visibility for your website and increases the likelihood of a patient clicking on your link.

To achieve this you need to ensure the following things:

Your chiropractic practice’s profile/website is complete
Your practice is currently open for business
Your practice is within a close distance to the location of the searcher

Once those are set, sign in to your Google account and register your practice for a “Google My Business” listing. You can include relevant pictures and positive patient reviews to boost your practice. This way, search engines like Google will be convinced that your chiropractic care is worth recommending and they will boost you to the top of their search results.

Tip 4. Invest in Online Advertising

Online advertising allows you the advantage of reaching a wide targeted audience. Apps like Facebook, Instagram, and even YouTube are able to publish targeted ads based on the demographics of their billions of users all over the world. Of course, you can simply target the users that are within close proximity to your clinic.

For a fee, or pay-per-click (PPC) you can advertise your practice to a range of online users based on their gender, age, interests, proximity to your practice, and even spending habits.

If you are interested in having your clinic’s ad appear at the top of the Google search engine results pages, we offer professional targeted ad services where we can optimize these ads for your business. PPC ads will always increase the chances that a new chiropractic patient will find you and book an appointment.

Read On: 5 of the Best PPC Tips We’ve Ever Heard

Tip 5. Give Out Chiropractic Brochures

Now, this may seem like a basic strategy, but here is how it works: Your current patients (along with friends, family, and associates) know enough people who could benefit from chiropractic care but haven’t been able to schedule an appointment with you just yet. The step is to fill that gap between you and their connections. You can accomplish this by carefully preparing and distributing brochures about your chiropractic practice.

These brochures can offer information about what chiropractic care is and how they can benefit from your services along with things to expect at your first appointment. You can also include photos of you performing these services with patients.

Make sure your brochure is specific and intriguing enough to capture a newcomer’s attention. For example, zone in on symptoms like back pain, lack of muscle strength, or chronic migraines. Let them know that your chiropractic clinic is there to help improve their health along with their overall quality of life and why you are worth a referral.

Tip 6. Keep In Touch with Both Active and Inactive Patients

Illustration of communication via the internet.

While many of your patients have a treatment plan that requires them to visit you regularly, there are also a lot of inactive patients who don’t return. This doesn’t always mean they don’t want to, so why not reach out with a simple invitation?

A few ways to do this are by:

Patient newsletters
Postcards
Birthday greetings
Special discounts or promotional offers
Email subscriptions

To make this more effective, we suggest having a database of your inactive patients. Target those with whom you are in good standing with, i.e. settled their bills on time, followed your recommendations for their treatment plan, and even those who are willing to write you a positive review.

Tip 7. Encourage 5- Star Online Reviews From Your Patients

Illustration of people giving five stars..

Lastly, great customer service is essential if you want more patients to schedule an appointment with you. So make sure that all your patients are happy and satisfied after their treatment, whether it’s their first chiropractic visit or they are a returning patient. Then you can politely ask them to write you a five-star review on your website, Google, or Yelp. This will even bump your website and listing to the top of Google’s search algorithms!

Occasionally you may get a patient who was not happy with their experience and they may leave a negative review online. If that does happen, respond in a professional and timely manner to quickly resolve the issue. This shows potential patients who read your reviews that you are dedicated to providing incredible service to everyone that comes to your clinic.

Learn More: How to Encourage Clients to Leave Feedback and Strengthen Your Online Reputation

Start Attracting New Patients to Your Chiro Practice Now!

Every practice is different and it’s important to find out what works best for you and your staff. But you can start today by following these simple steps. Then, watch out as more patients make their first chiropractic appointment with you!

If you are looking for someone to handle all of your digital marketing needs to grow your business, ChiroMatrix is here to help. Give us a call at 800.792.8384 or click here to learn more about our solutions for chiropractors.