When your clients search for your business online, we’re willing to bet that your website isn’t the only result they see. Directory listing sites, like Yelp or Citysearch, often account for a large portion of first-page search results for local businesses.
Don’t believe us? Do a quick search of your practice or your industry and location and note how many of these results are from directory listings sites. Go ahead, we’ll wait.
You will likely have noticed that either a local search of your practice or industry resulted in various pages from directory listing sites. Sometimes, these sites even rank businesses on their pages claiming that they have found the ten “best” in your area according to customer reviews and popularity.
If you were unable to locate your own practice on these sites, that means you’re missing out on valuable exposure and the ability to rank on more search engine results pages (SERPs).
With the prevalence of these listing sites, it’s important you create profiles for your business before anyone else has the chance to. Take a look at some of the best benefits you will see from your local directory listings.
4 of the Best Local Directory Listing Benefits
1. Standardize your practice’s NAP
When both current and potential clients are searching for your business online, they are often looking for a phone number or address. After all, it would be impossible to make an appointment with you without this vital information!
Business directory listings offer you another way to make sure web users can find your NAP (name, address, and phone number) when they are scanning the internet for the best chiropractor or vision therapist in town.
One of the primary business directory listing sites we recommend is Google My Business. When a client searches for your practice, a Google My Business directory listing will allow them to call your office or navigate to one of your locations at the click of a button. People love a good shortcut, so make sure they have the option to take one.
There are plenty of other directory listing sites that prospective clients may be searching for your business, so do your research to find out which ones are most applicable to your industry and audience. Industry association websites may also have directories that will help lead clients to your website.
2. Receive feedback from clients.
Business listing sites typically allow consumers to rate and review businesses on their platforms. Considering 92% of consumers report that they read online reviews before making the decision to visit a business, it’s important to make sure your practice has a positive online reputation.
Your practice’s business listings may be how a prospective client first discovers your practice. So, make sure you make a great first impression with stellar reviews.
Happy clients can be one of your best marketing assets.
People love sharing their experiences with others. After an appointment, ask clients if they would like to leave you an online review either in person as they’re checking out or through a follow-up email. You may also want to post signage in your office that reminds clients that your practice can be found on var