Local businesses can benefit from refining their marketing strategy so that it targets ideal clients within their communities. Afterall, social media engagement or website clicks from users states away probably won’t do you much good if you’re trying to convince someone to use your services.
Today, 46% of Google searches are aimed at finding a business close to the user. Of those searches, about 78% result in a purchase from or a visit to the business found online. When users are searching for a business like yours in your area, is your practice coming up in the search results?
Whether you’re new to marketing or just want to ramp up your local marketing efforts, our 5 tips can help you better target ideal clients in your community.
What we’ll cover…
- Why identifying your audience is the first step to success
- How to better your local SEO
- How local directory listings can attract new clients
- How geotargeting impacts local marketing
- Why your business needs social media pages
5 Ways to Target Your Ideal Clients with Local Marketing
1. Identify your audience
Before you can strategize your targeted marketing plan, you first have to identify what kind of clients you want to bring into your office.
You probably have a client or two that reflect the qualities you hope for when taking on new clients. For example, if you are a chiropractor that works in sports medicine for kids, you may have a couple members of your local high school’s football team as patients. To get more patients like these, you need to craft a marketing strategy that speaks to them.
Consider which kinds of clients you would like to see more of in your office. Use a whiteboard or document to list the qualities of your most ideal clients. What age are they? What do they do for work? Which services do they purchase most often? What are they hoping to accomplish with your services?
Take note of any similarities between the lists. These qualities may help you create marketing materials and advertisements aimed at attracting clients with similar goals and interests.
In relation to the example above, a chiropractor may find that many