There is plenty of talk about how exceptional customer service leads to success, but when it comes to details, many sources are lacking. This makes it hard to provide the...
Are your marketing efforts tailored to the specific needs of physical injury patients or are they more of an after-thought? An integral part of the transformation into a successful PI...
The idea of using email drip campaigns to bring in new business is well-known, and many companies implement this strategy as part of their standard marketing operations. However, most marketers...
Before understanding why pain points are key to your customer-centric marketing strategy, you must first understand the difference between product-centric and customer-centric marketing and why the latter approach is preferred....
In with the New Year and out with the old! As technology and search engine algorithms change, so should your marketing strategy. Make room for the newest trends by letting...
As the new year begins, businesses assess the one that has just passed and look to the upcoming year ahead. What has gone well in your practice this past year?...
Do too many patients leave your office without purchasing frames? No matter how many frames you display, your sales will be disappointing if your selection doesn't appeal to your patients....
iMatrix and Crystal Practice Management have announced a partnership to bring web marketing services to Crystal PM’s clients. Crystal PM provides a comprehensive practice management software solution that is widely-endorsed and...
When you open up your office in the morning, what do you do? Chances are, you review your schedule, check your phone messages, and then check your email. In fact,...
Running a sales promotion can be a valuable tool to bring more new business to your practice as well as increase the visibility of your brand. While we know consumers...
