Author

Liliana Cervantes

Liliana Cervantes is iMatrix’s resident content specialist who works on all our online blog resources. She provides the iMatrix website with high-quality content to provide our readers with plenty of information to educate and inspire them with their digital marketing efforts. Liliana writes about tips and trends for readers to try on social media, their website, and their own blog content.

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SEO | 14.05.25

Top 15 SEO Trends to Watch in 2025

What if everything you know about SEO is about to shift—again? As Google CEO Sundar Pichai has hinted, search is changing in ways we can’t fully predict. But one thing...

Marketing | 07.05.25

How to Grow Your Chiropractic Business

The goal of every chiropractic practice is to continue growing. How do you do that? A good business plan can help you achieve your goals and market your chiropractic clinic....

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Social Media | 30.04.25

Top Hashtags for Veterinarians in 2025

Did you know that pets are among the most popular topics on social media? From Instagram to Facebook, to X and TikTok, pets are always among the most popular hashtags....

Close-up of female eye. Concepts of laser eye surgery or visual acuity check-up

Marketing | 23.04.25

The Ultimate 2025 Guide for LASIK Marketing

The introduction of LASIK procedures throughout the years has become increasingly popular. Since its conception in the 70s, this industry has grown to be worth billions of dollars. LASIK eye...

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SEO | 09.04.25

7 Outdated SEO Practices You Should Stop Using

What boosted your search rankings a few years ago through outdated seo practices might now bury your site on page five. SEO isn’t a one-and-done game—it's a moving target. Search...

Paid Advertisement | 19.03.25

7 Tips to Create a Great Ophthalmology PPC Ad Campaign

Imagine a patient desperately searching for an ophthalmologist—maybe they’re struggling with blurred vision, researching posterior polar cataract surgery, or worried about a posterior capsular rupture. What’s the first thing they...

SEO | 05.03.25

SEO for Vets: A Detailed Guide to Grow Your Practice

When a pet needs care, owners don’t flip through directories—they search online. In fact, 93% of pet owners turn to Google to find the nearest veterinary clinic or animal hospital....

Marketing | 19.02.25

8 Marketing Strategies Every Healthcare Provider Should Use

The healthcare industry is evolving rapidly, and so is how patients seek medical services. With over 60% of consumers researching healthcare online before scheduling appointments and 90% of Americans using...

Online Advertising | 05.02.25

How to Maximize Google Ads for Doctors

When a person needs the services of a trusted healthcare provider, they usually turn to Google search for recommendations. Google has been a game changer in the healthcare industry, and...

Practice Management | 29.01.25

13 Tips to Improve Optical Practice Management

Did you know that 63% of Americans wear prescription glasses? The demand for optometry practices and their offerings is high, but managing one's business effectively can be challenging. Marketing plays...