Author

Liliana Cervantes

Liliana Cervantes is iMatrix’s resident content specialist who works on all our online blog resources. She provides the iMatrix website with high-quality content to provide our readers with plenty of information to educate and inspire them with their digital marketing efforts. Liliana writes about tips and trends for readers to try on social media, their website, and their own blog content.

Eye care illustration with vision chart and glasses

Online Advertising | 06.08.25

10 Optometrist Ad Strategies That Drive Patients and Revenue

These days, providing excellent eye care isn’t enough to keep your schedule full. With more clinics entering the scene and digital ads crowding every platform, relying on referrals or the...

Social Media | 23.07.25

65 National Pet Day Quotes to Celebrate Your Furry Friends

Who needs an alarm clock when you have a wagging tail or a purring furball to start your day? National Pet Day on April 11 is the perfect chance to...

Business team meeting around office table smiling

Marketing | 11.06.25

Ultimate Checklist: How To Choose a Digital Marketing Agency in 2025

Working with digital marketing agencies can help you tackle a variety of marketing challenges and can take a massive workload from your team. With a stellar agency and an effective...

Screen with magnifying glass, tools for website editing.

SEO | 14.05.25

Top 15 SEO Trends to Watch in 2025

What if everything you know about SEO is about to shift—again? As Google CEO Sundar Pichai has hinted, search is changing in ways we can’t fully predict. But one thing...

Marketing | 07.05.25

How to Grow Your Chiropractic Business

The goal of every chiropractic practice is to continue growing. How do you do that? A good business plan can help you achieve your goals and market your chiropractic clinic....

Portrait of cheerful lovely lady beaming smile hands hold show paper hashtag symbol card isolated on pink color background

Social Media | 30.04.25

Top Hashtags for Veterinarians in 2025

Did you know that pets are among the most popular topics on social media? From Instagram to Facebook, to X and TikTok, pets are always among the most popular hashtags....

Close-up of female eye. Concepts of laser eye surgery or visual acuity check-up

Marketing | 23.04.25

The Ultimate 2025 Guide for LASIK Marketing

The introduction of LASIK procedures throughout the years has become increasingly popular. Since its conception in the 70s, this industry has grown to be worth billions of dollars. LASIK eye...

SEO mistake illustration with website analytics and warning icons

SEO | 09.04.25

7 Outdated SEO Practices You Should Stop Using

What boosted your search rankings a few years ago through outdated seo practices might now bury your site on page five. SEO isn’t a one-and-done game—it's a moving target. Search...

Paid Advertisement | 19.03.25

7 Tips to Create a Great Ophthalmology PPC Ad Campaign

Imagine a patient desperately searching for an ophthalmologist—maybe they’re struggling with blurred vision, researching posterior polar cataract surgery, or worried about a posterior capsular rupture. What’s the first thing they...

SEO | 05.03.25

SEO for Vets: A Detailed Guide to Grow Your Practice

When a pet needs care, owners don’t flip through directories—they search online. In fact, 93% of pet owners turn to Google to find the nearest veterinary clinic or animal hospital....