10 Trendy Chiropractic Marketing Ideas to Implement in 2024
Ready for a fresh approach to attract new chiropractic patients? In an ever-evolving business landscape, your current marketing strategies may require an innovative refresh to make your practice stand out. These chiropractic marketing ideas might be exactly what your current marketing plan is missing.
We understand every chiropractor’s aspiration to widen their patient base and increase their local visibility. After all, a thriving practice is one that successfully extends its reach to potential patients within its community.
So don’t drop the ball; we have chiropractic marketing solutions and suggestions that may be game-changers to help you propel your business to success. Follow along as we review some great new and trendy ideas to implement in your practice.
Marketing for Chiropractors: 10 Strategies Recommended by iMatrix
1. Take Advantage of Online Directory Listings
Are you looking for ways to boost your practice’s search engine optimization performance? One of the best chiropractic marketing strategies is to create or update your entries in online directories! First, you must know where your practice’s name and website appear online. Ideally, your chiropractic website should appear on as many directory sites as possible with updated contact information to increase your online visibility for potential patients.
This includes your practices:
- Phone number
- Website URL
- Business hours
- Photos of your business
If your contact information is changed, these revisions must be reflected on the listing sites.
Most people use the internet to maximize their search efforts when looking for a new business. If your URL is on major listing sites, this is a way to improve the traffic to your chiropractic practice website quickly. Listing sites like Google My Business and Yelp receive millions of hits daily from someone interested in finding a business in their community.
Using online directory listings also allows potential patients to see what existing patients say about your practice. Reviews allow them to talk about their positive experience with you, your staff, and your chiropractic services, which can be great for your chiropractic marketing strategies.
2. Use Pay-Per-Click Advertising to Drive More Traffic
Online advertising like Google ads is also key to your digital marketing efforts. When you do a Google search for specific services or other wellness businesses, you’ve probably noticed that some of the first results on the page have an ‘ad’ icon next to them. Those are pay-per-click ads, better known as PPC ads, which could make or break your overall marketing.
Some examples of chiropractic PPC ads could be:
- New patient appointment special
- 50 % off your first chiropractic adjustment
- $65 for an initial exam and treatment
PPC ads appear to your target audience to attract prospective patients genuinely interested in or searching for your specialty services. So, whenever your ad appears for someone looking for chiropractic services and they click through, you pay for each click.
PPC ads or Google ads should be an essential part of your marketing strategy if you want to increase your web presence. When creating these ads, you must consider what action you want potential users to take. When they click on your ad, it should lead them to a customized landing page with a call-to-action to increase your appointment bookings and generate more revenue.
If you have any promotions at your chiropractic clinic, whether a limited time or evergreen, take advantage of targeted ads to get faster results online. So draw your hand and try these marketing ideas if you aren’t already doing so.
Learn More: 5 of the Best PPC Tips We’ve Ever Heard
3. Give Health and Wellness Lectures
Some people are interested in your services but don’t know enough about them to take the next step and book their first appointment. Among the most powerful chiropractic marketing strategies is to be an active lecturer, and educate your community about the valuable care your services provide. Many potential clients are unaware of how chiropractic treatment can heal some of their most difficult physical pain or even more importantly prevent further physical issues.
What topics do you think a potential patient will find valuable? Host a seminar about massage therapists, nervous system disorders, or the most frequent forms of auto injuries. You can host events in your local community to provide new clients with all the necessary information they need to make an informed decision about their health and wellness.
You can build credibility and client relationships by giving these lectures on the effectiveness of receiving care and raising awareness to grow your practice. The more resources you provide them with, the more you earn a trustworthy image in your community. Some chiropractors are natural speakers that can really inspire and show how much they care about their happy clients. New customers will also begin to see you as an industry resource more than other wellness businesses.
You can devise patient testimonial videos to spread your distinct voice further. Here is an example of helpful information that you can provide to your patients through lecturing:
Some education chiropractic topics that may interest potential patients include:
- Chronic or acute back and neck pain
- Chiropractic treatment during pregnancy
- Auto injury treatment
- Improvements in mobility and range of motion
- Increase in sports performance
- Improves in daily energy as well as better sleep at night
4. Make Your Chiropractic Website Mobile-Responsive
Most users are looking for businesses in their local area on their mobile devices. Your chiropractors’ marketing should be flexible enough to be digested in any device or gadget. In fact, according to Perficient, mobile devices drove 61% of visits to U.S. websites in 2020, up from 57% in 2019. If your website is not mobile-responsive, you are isolating potential new patients.
When patients go to search engines and access your website, it should adjust to fit whatever device they use to present users with the best mobile experience.
To make your website as mobile-friendly as possible, you should:
- Make information easily accessible on your website
- Eliminate pop-ups
- Improve website speed
- Make buttons and fonts large and easy to read
- Avoid using Flash
- Perform mobile testing
5. Create and Maintain a Wellness Blog on Your Website
Does your practice have a blog? Well, it should! Blogging is your opportunity to educate your current and new patients on all things chiropractic and the services you offer at your practice. You can create content and decide how many blog posts you want to do and how often so that you stick to a schedule and maintain consistency.
When you stay on schedule, you’ll also be able to build your email subscribers by offering a subscription to your latest blog posts.
Emailing your patients every time you publish an original post will:
- Drive traffic to your website
- Improve your website’s traffic and SEO with valuable content and rank higher online by working in tandem with your Google ads
- Give you access to patient contact information such as appointment reminders, special offers, and more
A chiropractic blog also allows you to partner with other chiropractors for guest blogging. This may be a little time-consuming because you must develop relationships with other chiropractors in your area and have them write the articles. Still, having additional content from another industry expert on your website is worth the time.
6. Add an Online Store for Your Patients’ Convenience
If you sell products in your office, why not do the same online? With eCommerce capabilities on your website, you can increase your revenue by allowing patients 24-hour access to purchase your products and services.
An online store is an excellent addition to your marketing because you can advertise it through email and social media to maximize your visibility.
Some examples of products and services examples that you can sell in your online store are:
- Health or weight loss supplements
- Exercise equipment
- Body pillows
- Special patient packages include “Pay for 5 Chiropractic Adjustments & Get the 6th One Free.”
- Treat patients to unique Gift cards for specific treatments like massage or acupuncture
BONUS TIP: Add an eCommerce element to your website. Adding an online store for materials or products you recommend you are not only partnering with other brands and sponsorships; it’s a sure way to increase sales revenue.
7. Give a Behind-the-Scenes Look into Your Practice With Video Marketing
People love a story, so video and content marketing is a great way to tell a story online and engage viewers. Video marketing offers flexibility and creativity for how your practice wants to tell a story. Your practice can use video to provide visitors with more insights into who you are as a staff and a business and what values you hold.
In the last few years, video has become part of the list of essential chiropractic marketing ideas and marketing for companies in every other industry.
According to Biteable, 49% of marketers say video helps engage their audience and increase their social media presence. As a result, users are now tuning in to video content more than ever to learn more about business and their brands, and you want to take advantage of this.
One of the easiest ways to engage new patients is to create videos of you working with them so they understand your products and services and their benefits.
How will a chiropractic adjustment go for a new patient? What are some instruments you use to perform your manual therapies? What are some stretches that patients can do at home to relieve pain? These topics may pique viewers’ interest, so they want to learn more about your business.
Once you’ve created your videos, publish them on your website, share them on your social media pages, and even email them to your subscribers!
Learn More: How Video Marketing Can Help Grow Your Practice
8. Begin Building a Presence on Social Media Platforms
Chiropractor’s marketing wouldn’t be complete without a robust social media presence. It is essential for every business, after all. For example, suppose you want to reach users online and attract them to your office. In that case, you need to create profiles on the major social media networks (Facebook, Twitter, Instagram, LinkedIn) and get active with your followers.
You build a stronger relationship with your patients whenever they visit your practice for an appointment. Extend that connection outside your office by interacting with them on different platforms.
As a chiropractor, remember that this is your professional account, so it should be used to educate your patients or update them about your practice. But you can have a little fun and post entertaining content.
For each network, try out these chiropractic social media marketing ideas:
- Facebook – Blog posts, images at your practice, chiropractic research, content from other chiropractic experts, and Facebook ads
- Twitter – Retweet educational chiropractic topics from other chiropractors
- Instagram – Interactives on your Instagram story like questionnaires or polls, images, and videos with patients, or informational reels
- LinkedIn – Updates about your practice, awards/honors you’ve received, blog posts, and staff highlights
The first step is to create an account on each social network and then begin brainstorming what content you would like to share on each one!
9. Partner With Sports Teams or Fitness Centers to Offer Chiropractic Services
Sponsoring local events and partnering with local gyms, sports teams, and fitness centers is one of the best chiropractic marketing strategies in 2024. Chiropractic marketing is all about building connections and thinking outside of the box.
Consider contacting local teams, facilities, and organizations to offer your professional expertise in sporting events or even provide educational materials about the tremendous benefits of chiropractic care that they can share with their members.
In addition to this, collaborate with orthopedists, physical therapists, and other medical professionals in your area to offer referrals to each other. You may even consider offering discounts on your services for patients referred by someone you’ve partnered with. This will help spread the word about your practice and build trust with potential patients.
Finally, consider hosting educational seminars and local events at these facilities to share information about the benefits of chiropractic care. This is a great way to spread awareness and educate the public on how your practice can help them live healthier lives!
10. Ask Your Patients for a Review
While marketing for chiropractic clinics or services, having a good track record is essential. Thus, regularly ask your patients for reviews to improve their experience and build rapport. Most new patients will look for reviews and ratings before picking a chiropractic clinic or doctor; positive feedback can do wonders for your practice online.
After each visit, consider sending out an email or postcard with a link to your Google My Business or Yelp page where your new and current patients can leave a review. You can also include a QR code that takes them directly to the review page.
It’s essential to make the process as easy as possible for patients because, let’s face it, we’re all busy and often forgetful. Sharing user reviews demonstrates how your patients vouch for your services and is one of the most effective long-term chiropractic marketing strategies.
If you can, reward patients that leave a positive review with a special offer or discount coupon, and thank them for their kind words! This will help increase the chances of getting more reviews in the future.
Who is the target audience for chiropractors?
Chiropractors often target people suffering from back, muscle, or joint pain or seeking relief from daily stress, fatigue, and immobility. People with muscle discomfort from sports-related injuries or other physical activities also benefit significantly from chiropractic care.
In short, chiropractors can relieve practically anybody – from athletes to sedentary individuals – with an ailment that could be alleviated through effective alternative treatments.
How much should a chiropractor spend on marketing?
Marketing for chiropractic practice requires careful budgeting; the Small Business Administration recommends spending around 7.5% of your gross revenue on marketing. This figure moves beyond merely covering marketing material costs and can be used to explore various marketing initiatives, from exploring online marketing programs to developing a strategic marketing plan. For example, if you grow your business by only 15-20%, you should budget for a marketing budget of around 10%.
What is the lifetime value of a chiropractor customer?
The average lifetime value of a chiropractor customer is around $1000 – $3000. This assumes that the average cost of visiting a chiropractor is $65. The usual patient visits a chiropractor seven times a year. The lifetime value of a chiropractic customer can vary depending on factors such as the price of services, the frequency of appointments, the length of the customer relationship, and the costs to acquire and serve the customer.
ChiroMatrix Can Help You Attract New Patients With Effective Chiropractic Business Marketing Ideas
Want more marketing ideas for your practice? Many steps are involved in formulating a helpful marketing strategy to grow your practice and help you realize all your goals. But you don’t have to develop these marketing ideas on your own. That’s what ChiroMatrix is here for. We can work together to accomplish everything you want for your business: target new patients, build a modern and sleek chiropractic website, or generate more revenue.