Author

Liliana Cervantes

Liliana Cervantes is iMatrix’s resident content specialist who works on all our online blog resources. She provides the iMatrix website with high-quality content to provide our readers with plenty of information to educate and inspire them with their digital marketing efforts. Liliana writes about tips and trends for readers to try on social media, their website, and their own blog content.

Marketing | 11.09.24

Email Marketing for Doctors: Converting Leads Into Appointments

Did you know there are 4.48 billion email users worldwide? Email marketing is a goldmine for doctors, attracting new patients and enticing old ones to return to their clinic. Proper...

Online Listings | 28.08.24

How to Add Keywords to Google My Business: A Tailor-Made Guide

Now known as Google Business Profile, Google My Business (GMB) is a tool that helps companies manage and optimize their Google Business Profile, one of the most vital business listings...

Marketing | 07.08.24

How To Add Dry Eye Marketing Into Your Content Strategy

According to an article published on the official website of the American Academy of Ophthalmology, there are two interesting statistics regarding dry eye disease (DED): Approximately 20 million people in...

Marketing | 30.05.24

6 Benefits of Working With An Eye Care Marketing Agency

Not all marketing agencies are the same. Different types of agencies offer various services. Which type of digital marketing agency should you work with if you're in the eye care...

Email Marketing | 15.05.24

Boost Client Retention Using Email Marketing for Veterinarians

Email marketing is a highly effective method for driving traffic to your veterinary website and increasing engagement with existing and potential new clients. If you are a small veterinary practice,...

Practice Management | 24.04.24

A Beginner’s Guide to Veterinary Appointment Scheduling

Imagine this: It's' flu season, and many concerned pet parents flock to your veterinary office. Your clinic is understaffed, and you have a lot on your plate. Pet owners with...

Content Marketing | 17.04.24

What is Custom Content and Why is it Important?

To reach your target audience effectively, how can you develop a stellar marketing strategy? By embellishing your custom strategy with optimized content you can better appeal to your target audience....

Content Marketing | 03.04.24

10 Chiropractic Blogs You Should Follow

Stay updated with the latest news and discoveries in chiropractic care by subscribing to some stellar existing chiropractic blogs. These blogs give insight into what chiropractic treatment other practitioners are...

SEO | 27.03.24

How to Claim Your Google Business Profile Listing

When your family is looking for a new restaurant, do you drive somewhere you haven't been before, or do you take to the internet first? Most people use their search...

Marketing | 21.03.24

13 Proven Marketing Strategies to Attract New Chiropractic Patients

Ready for a fresh approach to attract new chiropractic patients? In an ever-evolving business landscape, your current marketing strategies may require innovative solutions to help make your practice stand out....