How to Get on the Top Chiropractor Listings Websites
How do potential clients learn about chiropractic practices nowadays? Previously many businesses were promoted based on patient or client word-of-mouth referrals. Nowadays, most people learn about a new business or practice through search engines like Google and Bing. So, aside from creating an amazing chiropractic website, how can you ensure your practice website is on people’s radars? The answer is by listing your chiropractic practice on various online directories. A chiropractic listing is essentially a business listing. This listing is an online summary of basic information about your business. It can be a powerful tool to let people find your clinic online.
Directory listings also allow people to discover your amazing chiropractic business on the web. We’ve developed this helpful guide to help you improve your chiropractic listings and a step-by-step tutorial to maximize these platforms.
What’s the value of enlisting your chiropractic website on various business directories? These platforms list businesses within the same niche. You can search for companies in these directories according to size, activity, location, or specialty.
How your practice appears on these directories can make or break your business. To ensure your practice’s legitimacy, you should have all information accurate and updated across multiple directories. They also show reviews to people so they can decipher for themselves if your business is worth visiting.
So, how can your practice check if you have everything covered in your chiropractic listings? After reading this article, you will learn how to manage your online presence better.
What are the benefits of being the top chiropractic website?
Here are compelling reasons why you should work to become one of the best chiropractic websites online.
Improved Visibility to Potential Patients
As mentioned, people interested in chiropractic care and other health services usually search on Google. A website that ranks well on Google will be seen by more patients in your area. You have a better chance of getting discovered when people are in need of chiropractic services when your business is included at the top of a Google page.
While there’s no guarantee website visitors would choose your business over the other chiropractic websites in an online directory, it beats not being part of the directory, to begin with. Even if a person doesn’t necessarily choose your clinic from the selection available, your business will be ingrained in their minds for future reference.
With the influx of fake businesses online, how can your practice prove that you’re legitimate? A stellar website design helps your practice appear more professional online and as a trustworthy healthcare provider prospective patients can turn to for the best chiropractic treatment.
Enhanced Online Reputation
It takes more than an outstanding chiropractic website to drive more patients to your practice. When looking for the best chiropractic office, many people will read online reviews for recommendations or comments from other people. Managing your online reputation and fostering more 5-star reviews from patients is always a great idea.
Better Marketing Strategy
It takes more than one stellar digital marketing tool to develop an effective marketing plan that generates results. By encompassing a variety of digital marketing solutions, your practice can attract more potential patients in your area to try your services. Your chiro web design and online directory listing can work together to amplify your business online.
Given the many competitors you may have online nowadays, you need different tools, like a stellar website provider and search engine optimization, to stand out. An excellent marketing strategy can make all the difference in making your chiropractic practice a success.
Now that you better understand the impact of business directories and your website, how can your practice maximize these platforms? These six practical steps can help you get started in improving your online presence.
Step 1: Optimize Your Business Listing Profiles
The first step in being recognized as one of the best chiropractic practices is putting yourself out there. If you haven’t done it yet, you should claim your business listing on various websites, like Google My Business. If you’re a new business, you might be concerned about how this would affect your marketing budget. But guess what? Claiming your business listing is FREE. Even if you’re a small local business trying to find your footing online, you can easily perform this action without worrying about over-extending your budget
Let’s say you already claimed your business listing in the past. You should circle back to your listings every few months and check for any inaccuracies or inconsistencies. This mainly refers to the most popular listing sites because, more often than not, some things may have changed for your business. Remember, most potential patients will likely check these directories. So it’s always best to be prepared.
First, you need to ensure that there are no typographical errors in your listing. Even the slightest spelling mistake can position your business in an unflattering light.
Your listing should include photos and videos, if possible. These will make it easier for people to find your business. You should post pictures and videos inside and outside your clinic. The interior shots will give people an idea of what to expect when they enter your premises. Meanwhile, the exterior shots will make it easier for them to identify the nearest landmarks to find your clinic.
It would also be ideal if you detailed your operating hours. This would make it easier for aspiring walk-in customers to determine whether they should visit your chiropractic clinic. Lastly, your profile listing should be complete with all your contact details. This means your business mobile number, landline, official e-mail address, and other means of contacting your business.
Step 2: Research The Best Platforms
Once you optimize your existing chiropractic listings, what should you do next? You shouldn’t rely solely on your current business listings to attract patients. The more presence you have in listing sites, the better chances you have to entice people to visit your chiropractic website and, in turn, your clinic.
While it would be ideal to leave no stone unturned and ensure you have a presence in as many online directories as possible, you should first prioritize the most popular ones. Which platforms are these, you may be wondering?
Here are the best platforms you should ensure you have listings in:
- Google – You should ensure your listing is present on Google since it’s the most popular search engine website. It would be ideal if you maximized tools like Google Maps for your listing so patients can see how close they are and feel more inclined to make an appointment.
- Yahoo – Yahoo has a dedicated local business listing site that gives businesses better exposure to people in their local area. It can be a powerful tool for a small business trying to put yourself out there.
- Yelp – Yelp is primarily a review app. Even if you haven’t claimed your business listing, it’s still possible for people to post reviews on your chiropractic practice. That’s why you should claim your business listing on this website, and take control of your online reputation.
- Apple Maps – Apple Maps is more than a tool to locate establishments. It can also be a strategic marketing tool to reach iOS users. Through this particular platform, you can navigate people to your clinic, share pertinent details, and much more.
- Facebook – Likewise, Facebook is not your everyday social media website. You miss out on many stellar opportunities if you don’t claim your business listing on this social media giant.
- Bing – You can also add your business to Bing Places for Business. Millions of businesses have already added their company to Bing, and this is helpful, especially if you want to attract customers in your local area.
These business listing websites aren’t the only ones that should be on your radar as a chiropractic practice. Here are some healthcare websites you should look into as well:
- Zocdoc – This directory website allows users to locate doctors who accept their respective insurance cards. Zocdoc can be incredibly helpful in bringing in more new patients and keeping them coming back.
- HealthGrades – With over 10 million patient ratings, HealthGrades is helpful in linking patients to doctors in the US. This platform claims that over half of Americans use this website to find the right care.
- Vitals – Equipped with more than 9 million patient reviews, Vitals is another formidable website that you should look into. This connects doctors and dentists to patients across the country.
- US Chiropractic Directory – Made exclusively for chiropractors like you, US Chiropractic Directory is a listing directory you shouldn’t miss out on.
- Wellness – Wellness is a helpful resource with plenty of patient education materials. Their directory is also quite extensive, so consider listing your practice here.
Step 3: Have an SEO Strategy for your Chiropractic Practice
An amazing chiropractic website can bridge your practice to success. However, simply put, your digital marketing plan isn’t complete without search engine optimization or SEO. In a nutshell, this refers to the organic process of improving your website traffic’s quality and quantity from search engines.
The best chiropractic websites employ stellar website design and SEO tactics to encourage more people to book an appointment at their respective establishments. Suppose you want to position yourself as an expert in the chiropractic profession; how do you start taking your SEO to the next level?
Creating stellar blog content for your chiropractic website is a fun and engaging way to add value to your current website. Blog articles allow you to strategically use keywords to lure people to your website. If you use the right keywords that target your market, you’ll have a better chance of ranking high on search engines. In turn, more people will learn about your chiropractic services and more.
Do you know the best part about SEO? It’s completely free! It might take time for your business to climb up the search engine rankings. On the bright side, you can expect these efforts to help you yield good long-term returns.
Step 4: Upgrade Your Website
You’ve probably invested a lot in making one of the best chiropractic websites when you opened your practice 5 or 10 years ago. Since then, you might not have updated your website design. While there’s nothing wrong with sticking to the classics, your old website design might not be helpful in optimizing your online presence.
Updating your website design and including the latest website features is a strategic way to elevate your chiropractic site’s user experience. Take a look at other chiropractic websites you look up to. Which website features can you incorporate into yours to encourage more patients to visit you?
There are plenty of modern website features that can elevate your website. Even if you choose to retain your website’s current theme, including features that can add value to your business can make a huge difference in the long run.
Some of the must-have features you should look into include:
- a user-friendly navigation bar
- a design that captures the essence of your business
- an online booking solution
- a space dedicated to patient testimonials
- a blog to establish your credibility
- a portion that shows your social media icons
Your website visitors should find it easy to locate whatever they need from your website. You can take design inspiration from iMatrix’s various design templates to find a theme that resonates with you and what you stand for. This feature makes it easier for current and potential patients to book an appointment at your clinic. Simultaneously, it helps your team organize your schedule accordingly.
As mentioned, a blog page is a helpful online marketing solution that can add value to your website and drive more patients to book an appointment with you. This is also a stellar platform to showcase your expertise in the world of chiropractic care. Most players in the chiropractic industry are already on social media. If you’re not on social media, you’re missing out big time. If you already are, you should make it easier for people to find your social media accounts through your website.
When choosing new features for your chiropractic health center, you should ask yourself if these features can add value to your business. If the answer is yes, the investment will have been worth it in the long run.
Step 5: Elevate Your Online Reputation
Are your patients happy with your chiropractic treatments? You should encourage them to tell the world how much of a trusted healthcare provider you are. How is that possible? By encouraging them to write flattering reviews about your business.
On which review websites are you present? You should proactively direct your clients to these websites so they can share their experiences with your clinic. After a patient finishes their respective treatment, you should send them an e-mail reminder, encouraging them to leave a review if they’re satisfied with their care.
Even if they didn’t have the best experience at your clinic, this is a tremendous opportunity to learn and improve in the future. Did you know that negative reviews can help you elevate your online reputation? You should make it a point to address negative comments about your business professionally and try to make amends with the dissatisfied customer. When other people see how cordial you are to mend your relationship with patients, they will view your business in a positive light.
You shouldn’t just address the negative comments on your practice. You should also address the positive ones and thank your patients for their kind words. Moreover, you should respond to these reviews in a timely manner.
How do you ensure that you leave no stone unturned? Your team should regularly monitor reviews and update your profile accordingly. It would be ideal if you shared recent reviews on your website to showcase how happy people are with your recent work.
Step 6: Monitor Your Online Presence
The last step to get into the top listings websites is to monitor your online presence. Moreover, you should invest to ensure your website is top-of-mind when it comes to chiropractic care. Enter pay-per-click advertising, or PPC advertising, for short. PPC advertising is an online advertising model that drives traffic to websites. Under this model, the business pays the platform every time a person clicks on their ad.
PPC advertising is a stellar pay-to-play model that can increase your visibility online and lead to more appointments. When people see your website in their search engine results first, they’re more likely to click on your website. This visibility can be a stepping stone to more bookings for your healthcare establishment.
What’s excellent about PPC advertising is that even small businesses can invest in it. You don’t need hundreds of thousands of dollars to get started. It’s a simple yet powerful tool to spread the word. As long as you know the right keywords for your business, you can maximize this tool.
Aside from PPC advertising, you should also consider social media ads, especially for special campaigns. If there are online magazines that cater to your target market, you should consider investing in that as well.
Online advertising has opened many doors for small businesses to market their businesses to a wider audience. Regardless if you’re a humble startup or a huge business chain, online marketing can make a huge difference to your clinic.
Creating an Amazing Chiropractic Website and More
If you want your chiropractic website to attract more patients, you should utilize all the tools at your disposal, including business listing websites. With a stellar marketing strategy, your goals will be easier to reach.
While you may not see results overnight, you will reap the benefits in the long run. That’s why you should devote time and effort to your digital marketing tactics. Fortunately, we at iMatrix can aid you in maximizing these tools. For more information on digital marketing packages, including content creation, call 800.792.8384 or click here.