Author

Liliana Cervantes

Liliana Cervantes is iMatrix’s resident content specialist who works on all our online blog resources. She provides the iMatrix website with high-quality content to provide our readers with plenty of information to educate and inspire them with their digital marketing efforts. Liliana writes about tips and trends for readers to try on social media, their website, and their own blog content.

Website | 08.11.23

Top 5 Features Your Pet Hospital Website Should Have

A pet hospital dedicates time and hard work towards providing its furry patients quality veterinary care that saves lives. But how can pet owners learn about your expert care? One...

Social Media | 01.11.23

How to Create Engaging Optometry Facebook Posts

Having a social media presence is essential for any business, regardless of what industry you're in. If you want your company to stand out among the competition, you need to...

Marketing | 18.10.23

8 Tips for Starting an Optometry Practice

So, you’ve decided to open your own private optometry practice. Having a private practice is an exciting yet challenging endeavor. You finally can show the world your skills and make...

Email Marketing | 09.10.23

Chiropractic Email Marketing Tips To Know

An effective chiropractic marketing strategy can help you reach your business goals. Email marketing is sending messages to promote your products, services, and discounts. With the right email marketing strategy,...

Content Marketing | 14.09.23

17 Optometry Podcasts Eye Care Professionals Should Listen To

Podcasts have become an increasingly popular medium for consuming educational, entertaining, and newsworthy content. Nowadays, there are podcast series about anything and everything under the sun. Podcasts take inspiration from...

Veterinary clinic website design with appointment booking features

Website | 16.08.23

6 Must-Have Features for Veterinary Hospital Websites

Pet owners turn to veterinarians for various reasons. They might come in for a routine check-up or need immediate help with pet-related emergencies. The best veterinary hospital website ensures that...

Video production and editing team creating digital content

Video Marketing | 02.08.23

How to Create Stellar Optometry Patient Education Videos

Did you know that 92% of marketers claim they get good ROI from video content? Investing in excellent quality video content can help your business reap incredible rewards. As an...

Person holding megaphone for advertising campaign ideas

Online Advertising | 26.07.23

8 Clinic Advertising Ideas To Inspire Your Next Campaign

Healthcare providers have a lot of competition nowadays. If you want your medical practice to stand out, a creative marketing strategy can do wonders. While you can explore plenty of...

Smiling dental patient during consultation appointment

Marketing | 19.07.23

How to Get New Patients for Your Practice

Does the following scenario sound familiar? Your medical practice appears to be slowing down over an extended period of time. Maybe more practices have opened in your area or your...

Digital marketing 101 concept with eye chart graphic

Marketing | 28.06.23

Web Marketing for Ophthalmologists 101

By now, you've probably heard that web marketing or digital marketing is essential for your ophthalmology practice to thrive in the digital age. But what exactly is a digital marketing...