Author: Liliana Cervantes

Liliana Cervantes is iMatrix’s resident content specialist who works on all our online blog resources. She provides the iMatrix website with high-quality content to provide our readers with plenty of information to educate and inspire them with their digital marketing efforts. Liliana writes about tips and trends for readers to try on social media, their website, and their own blog content.

Content Marketing | 14.09.23

17 Optometry Podcasts Eye Care Professionals Should Listen To

Podcasts have become an increasingly popular medium for consuming educational, entertaining, and newsworthy content. Nowadays, there are podcast series about anything and everything under the sun. Podcasts take inspiration from...

Website | 16.08.23

6 Must-Have Features for Veterinary Hospital Websites

Pet owners turn to veterinarians for various reasons. They might come in for a routine check-up or need immediate help with pet-related emergencies. The best veterinary hospital website ensures that...

Video Marketing | 02.08.23

How to Create Stellar Optometry Patient Education Videos

Did you know that 92% of marketers claim they get good ROI from video content? Investing in excellent quality video content can help your business reap incredible rewards. As an...

Online Advertising | 26.07.23

8 Clinic Advertising Ideas To Inspire Your Next Campaign

Healthcare providers have a lot of competition nowadays. If you want your medical practice to stand out, a creative marketing strategy can do wonders. While you can explore plenty of...

Marketing | 19.07.23

How to Get New Patients for Your Practice

Does the following scenario sound familiar? Your medical practice appears to be slowing down over an extended period of time. Maybe more practices have opened in your area or your...

Marketing | 28.06.23

Web Marketing for Ophthalmologists 101

By now, you've probably heard that web marketing or digital marketing is essential for your ophthalmology practice to thrive in the digital age. But what exactly is a digital marketing...

Practice Management | 21.06.23

How to Grow Your Veterinary Business

Ready to grow your veterinary business? If you play your cards right, you can stand out among the competition in your area and attract more pet owners to your business....

Branding | 24.05.23

7 Tips for Starting a Veterinary Practice

Starting a veterinary practice? Opening a new clinic can be a challenging yet exciting endeavor. To become a successful veterinary practice, you must play your cards right. In order to...

Marketing | 10.05.23

10 Easy Ways to Improve Your Ophthalmology Marketing

As the old saying goes, 'don't fix it if it ain't broke.' However, using tested and proven ophthalmology marketing strategies can help your practice reach more potential patients and boost...

Practice Management | 03.05.23

AIPIP: Why Marketing to PI Attorneys Hasn’t Worked for You

Is your chiropractic practice struggling to get more referrals from personal injury attorneys? Dr. Scott from the American Institute of Personal Injury Physicians (AIPIP), is back. This time he is...