Sure, Google+ isn’t as popular as Facebook or Twitter. However, if you need a reminder of how important the social network is, just look at the name. Google is unquestionably...
What makes your practice unique? Would a prospective client be able to distinguish your practice from the competition? It can be difficult to gain social media followers and increase engagement...
One of the easiest ways to increase readership, viewership, and direct engagement with your social media marketing topics is to address trending topics. People are naturally talking about these topics...
Social media is one the most important marketing channels for businesses and your practice’s social media presence is just as important as your website in the eyes of your patients....
Over the last 13 years Facebook has grown from a playful newborn into a confident adult. And the social network’s users have matured right along with it. Today’s Facebook users...
Generally, businesses have three struggles with making their social media work: 1) they do not post enough 2) they post too often 3) they post the wrong sort of content....
Eye care professionals face many challenges to their practice. iMatrix along with Optometric Medical Solutions and Compliancy Group, came together to share their three main areas of concern that can...
Unless you’re Mark Zuckerberg, you probably struggle to understand the ins and outs of social media. No longer just photos of your friends and Candy Crush requests, social media has...
Hashtags, or also commonly known as the pound or number sign, have taken the internet by storm, and much like the internet, hashtags are here to stay. They have crossed...
Ever wish online marketing came with a step-by-step guide? Something that not only offered instructions on what to do, but came with the needed pieces as well? Short of offering...
