The 5 Best Chiropractic Personal Injury Marketing Strategies
As chiropractors, you want to provide your patients with the best care possible. More clients need to know you in order to give them the best service. That’s why chiropractors like you should go the extra mile in your chiropractic marketing efforts. So how does your practice stand out against your local competition? We have compiled a couple of key personal injury marketing solutions to help your clinic secure more booked appointments and grow your business further.
To help you take your chiropractor marketing strategy to the next level, we’ve developed suggestions to help chiropractors like you reach more personal injury patients who would benefit tremendously from your high-quality care.
After all, how someone recovers from a personal injury can impact their life. It’s your job to let more people know about what you do and how your services can benefit their lives.
1. Stay Connected to a Trustworthy Personal Injury Lawyer
Your network is your net worth; this principle is especially true when acquiring new pain management patients. Maintaining strong relationships with personal injury law firms or lawyers can bring many business opportunities to your practice.
An excellent personal injury lawyer can refer you to new clients for various reasons:
- Initial patient evaluation.
Also known as the primary survey, this procedure is essential in prehospital care. When assessing a client, a personal injury lawyer must determine what course of action to take depending on a patient’s condition. Chiropractors like you can help these law firms gain information about an individual before they prepare a proper care plan and ensure the client’s needs are met.
- Treatment plan recommendations.
Every case is unique, and a treatment plan can help patients reach their desired results promptly. Chiropractors provide personal injury patients with proper guidance on how to heal from their injuries the right way. A pain management expert’s perspective helps personal injury lawyers develop various options according to the patient’s needs and budget. Chiropractors may also help these law firms save on costs in the long run.
- Progress evaluations.
Every patient heals at their own time and pace. Chiropractors can help lawyers track the progress of their clients. Evaluations are essential because they show how effective the treatment plan is. Moreover, evaluating a patient’s progress helps lawyers provide the best recommendations to fast-track a client’s journey to recovery. Making informed decisions is vital to the patient’s overall health. Chiropractors can be great partners in ensuring a patient is on the right track.
While your chiropractor practice is free to form strong relationships with any personal injury law firm, your priority should be the lawyers in your area. Their clients are most likely in the same vicinity as your clinic. Your accessibility may be a critical factor in their decision to partner with you in the future.
As you get recommendations from these firms, you should also be open to sharing your contacts with them. A symbiotic relationship can lead to great returns for both businesses. When you both succeed, you have the potential to attract more clients in the future.
2. Generate Leads with Search Engine Optimization (SEO)
Imagine this – an injured person seeks to get proper medical attention to tend to their problem areas. If these people don’t know any chiropractors personally, they’ll probably search for options on search engines like Google or Bing.
No matter how gorgeous or informative your chiropractor website is, most people check only the first two pages of search engine results. You can miss many business opportunities if your website isn’t in the top results.
Search engine optimization, or SEO, is essential to get your website on the coveted first page of Google search results. This digital marketing tool is vital for lead generation in an increasingly competitive online landscape.
What’s great about SEO is that it’s free. Your website can rank higher on search engine results if you’re willing to do the work. But the question is, how can you climb the ranks?
Keyword research is essential in any SEO strategy. The right keywords can help your business stand out and highlight what makes your chiropractor’s practice unique. Fortunately, you don’t have to be in the dark regarding keyword searches.
Aside from keyword research, it would help if you took the time to claim your business listings online. Many people refer to online directories when searching for potential suppliers, including chiropractors that can help them manage their injuries.
You should ensure that all information on your business in these directories is accurate and updated. If possible, you should also upload new pictures of your practice area so potential clients can know what they can expect once they visit your clinic. Moreover, it would help if you made it convenient for people to contact your clinic should they have any questions or concerns.
3. Create Content to Support your SEO Strategy
Content marketing can also help your website rank higher on search engine results. Writing and posting blogs give you the freedom to share your knowledge with more people. This creative outlet lets you position your practice as an industry leader people can trust. Moreover, blogs are great opportunities to use the right keywords.
While writing blogs, you should remember that it’s not just about using the right keywords in your articles. Your content must provide value to the readers. Think about the common concerns injured people discuss when visiting your practice. You can combine their questions and develop a helpful safety guide on recovering from injuries. It’s also an excellent opportunity to market your business as the best partner to help them recover from injuries.
4. Create a Referral Program
Creating a referral program can help your business enjoy many benefits. This initiative can strengthen your relationships with current patients. It can also entice new patients to visit your practice.
So how do you start a successful referral program? There are many ways to get more recommendations for your business. Here are some ideas you can explore:
Partner with Other Trusted Healthcare Professionals
It would benefit your business tremendously if you partnered with other healthcare providers to share a client base. The other healthcare workers in your area can help your company get introduced to more people.
When partnering with other healthcare workers, targeting professionals who can complement your services is vital. It would not be wise to team up with competitors because you offer the same offerings.
Have a Contest or Giveaway
Everybody loves receiving free things. You can get people excited about your practice by mounting a contest or giveaway to get your community involved. You can use your social media platforms to conduct these initiatives and monitor their progress accordingly. As a prize, you can offer a free consultation to people or give away corporate merchandise.
These initiatives encourage your followers to promote your business to their network. While your followers may not have ten thousand followers, collectively, they have the potential to recommend your business to more people in your area. This exposure is great for generating leads through word of mouth.
Simplicity is the key to hosting social media contests. If your contest mechanics are too complicated, you might discourage people from joining. Plus, you should ensure that your giveaway is easy to track.
BONUS TIP: Unique hashtags can help monitor social media posts.
Go to a Fundraiser
Being proactive in your local community can pave the way for many potential clients. If there’s a fundraiser event in your area, you should volunteer or sponsor that event. Fundraisers attract people who have the means to procure your services. Even if the nature of the event isn’t focused on pain management, you never know who you might meet at these events.
Create a Customer Loyalty Program
If you’ve been in the industry for a while, you probably already have a solid client base that trusts your business. Creating a customer loyalty program allows you to offer incentives to drive these people to support your practice further.
A customer loyalty program rewards patients who frequent your clinic with discounts or free services. This initiative encourages more clients to return to your practice often because they receive something in return for their patronage.
Launch a Seasonal Campaign
Developing a time-sensitive program creates a sense of urgency for people to support your clinic. If it’s summertime, you can launch a summer program targeting people who have injuries from vacations or summertime activities. You can also have one for the holiday season to target people who might have gotten hurt while celebrating the holidays.
A seasonal campaign can effectively generate new leads because you’re leveraging the times. You don’t necessarily have to offer new services for these campaigns. You can provide relevant packages or discounts for particular services that may be in demand for that period.
Attend an Exclusive Event
Exclusive events make people feel special. They’re also great opportunities for marketing services that need an extra push. At these events, you can offer attendees special discounts or packages. When you make people feel appreciated and seen, they’ll be more motivated to support your business.
5. Get a Professional Personal Injury-Specific Website Design
Why do you need to change your website design? The copy and media people can find on your website give people an overview of your expertise. It can also help you attract your target audience. If your focus is on athletes or the fitness community, your website should reflect how you can help them with sports-related injuries. If you want to highlight care for the older generation, your website should show how you’re well-versed in caring for senior citizens.
For example, the Harrisburg website design keeps it simple yet relatable. This website design has large fonts and cool colors, conveying an inviting atmosphere. There are photos of everyday people with common problems such as carpal tunnel and back pain.
At the same time, you should assess your chiropractor’s website from time to time. All your web pages should load quickly so more potential clients will be more motivated to explore your website further. If it takes too long for your website to load, that potential customer might end up on a competitor’s website.
Aside from checking your website speed, you should ensure that your website is compatible with desktop and mobile. Nowadays, more and more people are conducting searches on their mobile phones. If your website looks great on a computer but weird on a smartphone, you might drive away potential clients.
Another great example is the Aspen design. This template uses the power of video marketing to illustrate what people can expect from a chiropractor’s practice. There aren’t a lot of photos in this template, but the main video draws the web visitor’s attention.
These website designs allow chiropractor businesses to cater to what their target audience would need. Moreover, they’re relevant and modern, showing website visitors that the practice offers modern solutions to everyday problems. It can also take your branding efforts to the next level.
These SEO strategies can help your business attract more patients. While you may not see results immediately, SEO marketing is vital for long-term growth. You shouldn’t worry too much if you don’t receive 100 new bookings right after your update your website accordingly.
6. Try Making a YouTube Channel
Video marketing is vital to getting people’s attention now that a brand’s window time to market itself has become shorter. YouTube is an excellent platform for chiropractors like you to share your knowledge and techniques with a broader audience. Additionally, this platform allows you to educate more people about the value of procuring your services.
What’s great about YouTube is that it gives you the freedom to post short and lengthy videos. You don’t necessarily have to cut your content as in TikTok or Instagram stories. This allows you to be as thorough as possible.
When creating video content for your YouTube channel, you should consider what type of videos would best resonate with your target audience. Your YouTube channel provides people a glimpse of what it’s like to be in your clinic, and you have to make a good impression.
What kind of videos should you produce if you want to highlight personal injuries? Here are some video content ideas that can help boost your practice and attract personal injury victims:
- Weekly pre-recorded seminars. – These videos position your clinic as an expert in personal injury.
- Pain relief tips. – Sharing your knowledge will help more people to take better care of themselves.
- Neck adjustments to bounce back from an injury. – Many people find neck adjustment videos therapeutic because they see how chiropractors heal personal injury patients.
- Physical therapy for your spine. – Many people have back problems from working in front of a computer all day nowadays, and you can show people what they should do if they have back issues.
You can provide helpful advice to people who are recovering from accidents or injuries. Plus, more people would perceive you as a healthcare provider that they can trust. While you can advise for free, you should always encourage viewers to schedule an appointment with you so they can get the best care for faster recovery. Moreover, they show people they’re in good hands when they go to your clinic for their injury recovery needs.
Following popular chiropractic YouTube channels is great if you seek more inspiration for your YouTube channel. Their top videos can give you an idea of what content people would appreciate. You may even discover new ideas that you can experiment with for your channel in the future.
Applying These Digital Marketing Tips
Following these digital marketing tips can help boost your personal injury marketing strategy. Many chiropractors are starting their own practice left and right, and you need to exert more effort for your business to stand out among the competition.
Fortunately, you don’t have to go through your digital marketing journey alone. We at ChiroMatrix would be more than happy to help your business develop a unique marketing plan that highlights what you do best. With our help, you can focus on operations and leave the marketing to the experts.
The competition may be cutthroat, but we’ll help you find your edge with tested and proven digital marketing solutions. Together, we can propel your business as the go-to chiropractor for personal injuries. For more information on digital marketing packages, including content creation, call 800.792.8384 or click here.