Author

Liliana Cervantes

Liliana Cervantes is iMatrix’s resident content specialist who works on all our online blog resources. She provides the iMatrix website with high-quality content to provide our readers with plenty of information to educate and inspire them with their digital marketing efforts. Liliana writes about tips and trends for readers to try on social media, their website, and their own blog content.

Veterinarian examining dog with owner during visit

Practice Management | 21.06.23

How to Grow Your Veterinary Business

Ready to grow your veterinary business? If you play your cards right, you can stand out among the competition in your area and attract more pet owners to your business....

Ophthalmology marketing illustration with eye exam chart

Marketing | 10.05.23

10 Easy Ways to Improve Your Ophthalmology Marketing

As the old saying goes, 'don't fix it if it ain't broke.' However, using tested and proven ophthalmology marketing strategies can help your practice reach more potential patients and boost...

Practice Management | 03.05.23

AIPIP: Why Marketing to PI Attorneys Hasn’t Worked for You

Is your chiropractic practice struggling to get more referrals from personal injury attorneys? Dr. Scott from the American Institute of Personal Injury Physicians (AIPIP), is back. This time he is...

Online Listings | 29.03.23

5 Easy Steps to Clean Up Your Chiropractic Listings

What will most people these days do if they need help recovering from an injury or accident? They will search online for treatment and advice. This is where you want...

Paid Advertisement | 22.03.23

Your Guide to Veterinary Pay-Per-Click (PPC) Ads

Pay-per-click (PPC) advertising, is an effective digital marketing strategy. Take advantage of the numerous benefits of having a veterinary PPC campaign for your veterinary practice. Here we want to explore...

Online customer reviews and ratings on desktop screen

Reputation Management | 15.03.23

A Beginners Guide to Ophthalmology Reputation Management

Imagine this - you're a thriving business that delivers good results. You have a loyal community of customers, but for some reason, you find it challenging to attract new patients....

Practice Management | 08.03.23

AIPIP: But It’s So Obvious

Meet healthcare provider Dr. Scott from the American Institute of Personal Injury Physicians (AIPIP), who uses his medical expertise to help other chiropractic professionals in the field. Recently, Dr. Scott...

Pet care social media post templates for marketing

Social Media | 11.01.23

Best Veterinary Social Media Accounts to Follow

Want to see what other veterinarians are doing on social media? We broke down some of the best and brightest veterinary social media accounts worth following for inspiration. If you’re...

Website | 28.11.22

9 Best Optometry Website Designs of 2025

Most website visitors decide within mere seconds whether or not they want to remain on a website or exit it. Make no mistake, first impressions matter - especially online. It...

Person using smartphone wrapped in blue scarf outdoors

Patient Retention | 23.11.22

Client Retention Strategies That Work

So you’ve found your ideal client and they’ve made their first appointment. How do you ensure that they keep their appointment and keep coming back? When a client gets to...