10 Simple But Effective Tips to Digitally Market Your Chiropractic Clinic
Are you marketing your chiropractic practice online and generating results? If you’re not particularly tech-savvy, digital marketing might appear challenging. Not to worry here we are breaking down a few simple and effective strategies for you to try.
With the right digital chiropractic marketing strategy, you will elevate your business. Your practice will be able to reach new patients and strengthen your existing patient relationships.
Marketing Tips You Can Try Right Away
Digital marketing is a window of opportunity for your business. How do you determine good results from those strategies that were not as effective? We have listed key chiropractic marketing ideas to improve your efforts.
1. Claim Your Google My Business Profile
First, claim your chiropractic practice on Google’s directory listing. Google’s search engine and online directory remain king. Potential patients will likely rely on Google to look for local businesses in their area.
Once you complete your Google My Business profile you are on your way to attracting new patients. Be sure to keep important details such as office hours and contact information up to date. Add images for your practice to make it more appealing to potential patients as they browse through search results.
By updating your listing, you will pop up in Google maps search results. People searching for chiropractic practices in your area would be able to learn about your business.
Google My Business directory also shows you your local competitors that offer the same services and products. So, in a way, it gives you an eagle’s eye view of what you’re up against when it comes to local search.
2. Use Social Media to Promote Your Services and Educate Your Followers
If you haven’t done so already, one easy way to elevate your chiropractic office is through social media. Your social media accounts should be business pages to establish the legitimacy of your practice. It’s easy to create a Facebook page, and Facebook has many free tools for you to see your performance.
Aside from posting compelling photos, you can create content that showcases your unique value proposition. You can also use Facebook advertising to reach a wider audience within your local area. Facebook ads target potential patients who may be interested in your services. Their ads usually lead to your Facebook business page.
While you can develop your brand voice, our favorite way of online marketing through social media is through educational and appealing, informative social media posts. You can also educate your target audience in a fun, relatable way. You can even promote local events to attract prospective patients to visit your office.
Social media also paves the way for you to build your relationship with existing clients. People enjoy sharing their experiences and stories. You can post patient testimonial videos from happy patients, creating greater awareness about your services. Shared videos are a great way to engage with your patients and gain referrals.
Learn More: Introducing Our New Social Media Experience
3. Make Simple Educational Videos
Video marketing is an excellent way to engage patients and showcase your services. You can create a variety of videos that share simple wellness tips that people can try at home. You can use these videos to encourage patients to consult your business if they have questions.
Videos make great content you can share on your social media pages, website, and other promotional content. You can even show them in your office’s waiting station if you have television installed. Maximizing your online presence helps new patients find your business.
You don’t have to invest in fancy video equipment to get started. You can even use mobile devices to film and edit the videos. Just make sure that you have your business information in the video to direct people to your chiropractic practice.
4. Consider Hosting a Webinar for Potential and Existing Patients
You should also consider setting up an educational webinar. Webinars are an excellent way to interact with your potential clients. While events are opening up, a lot of people are still hesitant to attend social gatherings. Chiropractic clients can access webinars through their desktop computers or mobile phones. All they would need is internet connections.
There are many free and paid video conferencing platforms that can accommodate your potential webinar. You should ensure your internet connection is stable and have the equipment to support the event requirements.
Some ideas for content are:
- Basics of chiropractic care
- Free consultations
- Partner with a local organization to cross-promote your services
- Launch a new service
These increase brand awareness by showing people you can walk the talk. You can even start one with your team if you have the workforce for it.
5. Keep your Chiropractic Website Fresh
It’s not enough to set up a chiropractic website. It’s important you make a conscious effort to keep your website updated. Aside from sharing chiropractic care’s latest news, you can also write blog articles that highlight your strengths.
In addition to regularly updating your website with content, you should ensure that you equip it with all the tools to succeed. For example, consider looking into features such as online booking, click-to-call button, and chatbots to improve potential patients’ experience on your website. Your landing pages should also have visually appealing themes. That’s why you should revisit your website now and then.
6. Look into PPC Campaigns
Another key to your digital chiropractic marketing strategies is online ads. While search engine optimization can help you land on the first or second page of Google search results, you can complement this effort by looking into pay-per-click (PPC) campaigns.
Through search engine advertising, you can bid your ad to be placed in search engine sponsor links. This strategy means that your chiropractic website pops up when people search for related keywords.
These target ads help you reach the top of the bar when it comes to search rankings. At the same time, it can also increase your website traffic. Hence, if you have the budget to do so, you should invest in Google ads. Google also shows how much traffic your website gets through paid ads. This means you’ll get to see what you pay for.
7. Attend Chiropractic Conferences
Consider attending healthcare industry events to promote your chiropractic practice. We encourage you to broaden your horizons by attending larger conferences even if that involves some travel. Conferences are an opportunity to learn what’s new within the healthcare industry. Sure a local conference is preferable if there are any within your proximity but don’t be afraid to try something new.
There are a lot of ways to promote your chiropractic business at an event. You can do line demonstrations. If you have the budget for it, you can even hire a booth. The simple act of walking around can help connect you to new patients and build relationships with your stakeholder. These efforts can absolutely improve your chiropractic marketing efforts.
8. Get a Photoshoot for Your Practice
One of the most cost-effective ways for chiropractic marketing is by shooting photo content for your social media yourself. You can easily search online for chiropractic marketing ideas so you can take photos of new content. For example, with your client’s permission, you can take their pictures for recent patient reviews. You can also create content to accompany demographic data.
You should also take pictures of your latest equipment and even your staff. If you have staff members who are social media-savvy, you can use their skills to benefit the company. This strategy would show possible new patients how your business values are ahead of the curve. It’s important people see how active you are in improving your services.
You don’t necessarily have to schedule a photoshoot every week. Instead, you can consider having one every quarter or every few months. By planning shoots in advance, you can prepare content for your team to post. This is especially handy when it’s the holiday rush, and more patients would need your expertise.
9. Clean Up Your Practice’s Logo
Your business logo is a reflection of your company’s identity. Some people find it easier to remember a logo than a name. Hence, you should take the time to catalog, update and refresh your practice’s logo. This will help you in case you plan to use it for your marketing collateral in the future.
It’s important that your logo is available in different sizes and editable formats. Different marketing collaterals have other requirements. You save yourself a lot of time and trouble by thinking ahead. This is also a good start as you plan for more chiropractic marketing strategies down the line.
You work hard for your original photographs, so you should consider adding a logo with your watermark to ensure it doesn’t get recycled by someone else.
10. Start a Blog
If you already have a chiropractic website, you should maximize it by setting up a blog page. Put yourself in the shoes or backs of new patients. What kind of questions would you have about chiropractors? What services would you recommend for someone experiencing a common back problem?
You should then write content that would answer their questions in the simplest way possible. When you’re writing content, remember that your audience knows little about your business. That’s why you should always keep it simple.
You can even consider guest blogging to highlight your knowledge as a healthcare professional. This way, potential patients can learn more about your expertise when they search for your practice online. In addition, blogging is a great way to impart your knowledge and show people you can walk the talk. You can even take your efforts to the next level by creating videos to complement your blog post.
At the same time, you should ensure that you post your blog posts on social media accounts. This will help you reach a wider audience. Basically, your digital marketing tools should work in synergy with one another to maximize your existing platforms.
Taking Chiropractic Marketing Strategies to the Next Level
In this day and age, effective digital marketing plans and strategies should be one of a business’s top priorities. By keeping it fresh and current, not only will you gain more patients, but you’re also going to create loyal ones. Being Google’s good side with good reviews and updated information will definitely pay off.
iMatrix can help your practice come up with excellent and unique strategies to market your business to your target audience and beyond. iMatrix takes care of your online chiropractic marketing by managing review sites’ negative reviews, creating ad groups, creating content, and growing your SEO, and anything else you would need.